Just Laugh Musical Off-Broadway
A new musical comedy about a delightfully dysfunctional family learning to laugh at themselves.
Premieres Spring 2023!

Project Description
About
Just Laugh is a new musical comedy written by Lauren Gundrum and Brandon Lambert. We've developed it all over NYC - The Duplex, The Triad, The York - and are now gearing up for our world premiere off-Broadway. We have been working toward this for four years and now it's almost here! But, we need supporters to make it a reality.
Synopsis:
Four comedians, one overworked pianist, and a trunk full of props delight audiences with unexpected takes on moments everyone can relate to. From funerals for pet fishes to learning how to properly ask for a divorce, this show is a “delightfully off-kilter” (Bistro Awards) take on love, relationships, and growing up that pays tribute to a simple yet powerful idea: life can be hard, but it’s a lot easier when you have a shoulder to laugh on!
What We Need
We need to raise $55,000 to make this off-Broadway run happen. Here's how that breaks down:
- Artistic fees (actors, director, musicians): $17,800
- Management fees (attorney, general manager, stage manager): $9,150
- Technical salaries (sound and light board operators): $4,300
- Physical production (set and props): $2,400
- Marketing (graphics, playbills, website): $5,750
- Space rental (rehearsals, performance space): $6,500
- Administrative (taxes, payroll, insurance): $4,928
- Unions and contingency: $4,172
- Total = $55,000
We have raised $35k in investments, and are planning to crowdfund the remaining $20,000.
What You Get
- Free tickets! If you live in the NYC area and want to come to the show, any contribution of at least $50 will cover your ticket. Any contribution of at least $200 will get you 4 tickets to opening night or closing night (based on availability).
- Bragging rights! The length of the run makes us eligible off-Broadway reviews, awards, and licensing, and given reception in the past, we have a great shot. You can say you made that happen.
- The satisfaction of knowing you helped two early-career writers' dreams come true. Seriously. Writing is the fun part and we love it. Producing and raising money to get a show up in front of an audience is hard, and why most writers quit. Help us to not give up!
The Impact
The world needs a laugh just about now, don't you think? This show has moments everyone can relate to, and is a small enough cast and band (4 actors + piano) that it can run in theaters all over the country. If we get this show up off-Broadway, get reviews, and get it licensed, it will be well on its way to doing that.
More about us:
Lauren's debut musical PharmaBro ran off-Broadway in Summer 2017 and was nominated for an Off-Broadway Alliance Award for Best New Musical of the season. (Fun fact: she is also on the product team at IFW!) Brandon's musical At First Sight premiered at the Mountain Playhouse, an Equity theater in Southwestern Pennsylvania in 2017, and he has also had five TYA musicals commissioned and produced by the Gretna theater. We've been writing together for 5 years, and we know the path to getting this show where we know it can go. We just need some $$ to help it take off!
Risks & Challenges
Selling tickets is always the biggest risk when it comes to mounting a production. And now, of course, COVID closures are a risk. We are taking every step we can to minimize these risks, including following all CDC guidelines, and working with the theater to ensure makeup dates are possible if we do have to cancel shows for COVID reasons. As for selling tickets, we are so excited to announce that we are partnering with Form Theatricals as our general managers, and they have a lot of expertise in this area. Check out their website if you'd like!
Other Ways You Can Help
If you can't contribute right now - that's ok! There are still a lot of ways to support this project: share Brandon's crazy reels on TikTok, tell your friends about the campaign, and most importantly, come see the show! Look for more info in the FAQs.
Updates
The Campaign FAQs
- When is the show happening?
- Update: The show will run Thursdays, Fridays, and Saturdays at 7pm, opening Feb 23 and closing April 8.
The tentative dates are Thursdays and Saturdays, opening Feb 23 and closing May 7. These are not set in stone; we will post updates as we have them!
- What if I purchase a ticket reward and then the dates don't work for me?
- If you purchase the $50 reward level, you can choose any date other than opening or closing, so that is very flexible.
- If you purchase an opening or closing night reward level and the dates change and no longer work for you, we will happily transfer you to another date, and give you extra tickets to compensate (for example, if you purchase one $100 opening night ticket and then can't go, we'll happily give you two $50 tickets for another night.)
- We are hoping to have confirmed dates soon.
- Where is the show playing?
- Update: Just Laugh will play at the Huron Club at the SoHo Playhouse!
We are in talks with several cabaret theatres in mid- and downtown Manhattan (The Triad, The Laurie Beechman, and the Huron Club at the Soho Playhouse). We will post updates as we finalize and sign a contract!
- Where can I find more info or listen to songs from the show?
- Check out our website or our Youtube channel!










- One ticket to the show, any night of your choosing other than opening or closing
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
Just Because I Care
- 1 free ticket to opening night (tentatively Feb 23) + VIP invite to cast after-party. Come celebrate with us!
- If opening doesn't work, you may choose to come to closing night instead (tentatively May 13).
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
- 4 free tickets to opening night (tentatively Feb 23) + VIP invite to cast after-party. Come celebrate with us!
- If opening doesn't work, you may choose to come to closing night instead (tentatively May 13).
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
- 4 free tickets to any night of your choosing, including opening or closing
- VIP invite to opening or closing night party
- Special thanks in the Playbill
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
What's included:
- 4 free tickets to any night of your choosing, including opening or closing
- VIP invite to opening or closing night party. Come celebrate with us!
- Associate Producer credit in the Playbill
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
Live out of town or can't make the show but still want to contribute? Let us write you a song!
Pick a topic, a style, a title, someone to dedicate it to, or we can brainstorm together. We will write and record a demo for you. Let's collab!
Rewards
- One ticket to the show, any night of your choosing other than opening or closing
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
Just Because I Care
- 1 free ticket to opening night (tentatively Feb 23) + VIP invite to cast after-party. Come celebrate with us!
- If opening doesn't work, you may choose to come to closing night instead (tentatively May 13).
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
- 4 free tickets to opening night (tentatively Feb 23) + VIP invite to cast after-party. Come celebrate with us!
- If opening doesn't work, you may choose to come to closing night instead (tentatively May 13).
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
- 4 free tickets to any night of your choosing, including opening or closing
- VIP invite to opening or closing night party
- Special thanks in the Playbill
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
What's included:
- 4 free tickets to any night of your choosing, including opening or closing
- VIP invite to opening or closing night party. Come celebrate with us!
- Associate Producer credit in the Playbill
- Please note: Just Laugh is playing at a bar / dinner theatre. This contribution covers your ticket, but not food/drinks.
- We will be in touch with details on ticket fulfillment closer to opening.
Live out of town or can't make the show but still want to contribute? Let us write you a song!
Pick a topic, a style, a title, someone to dedicate it to, or we can brainstorm together. We will write and record a demo for you. Let's collab!