The Problem
You're curvy and you like men's style clothing.
Let's be real, your clothing options suck.
So...
- You wear men’s clothing but it’s pulling near your chest.
- You can't button that last button over your hips or it's just too baggy.
- You wear women’s plus-size clothing, but it’s not your style at all.
Why can't the fashion industry make better clothes for the curvy?
The Solution
The Product
Our pieces are inspired by real-life experiences and are designed to build conversations and connections. We want to shine a light on common issues that are kept in the shadows, like depression, anxiety, grief, being overweight, clothes not fitting, and much more.
Please visit: https://jayvictoria.com/pages/co-create to learn more about co-creation of our products with Jay Victoria.
Designed by Megan Miller, Apple Valley, MN
Megan shares her story about how Tyler Perry’s tree analogy has helped her prioritize everyone in her life in a category of a tree. Please click here to view Megan's Video.
Leaf people are only there for a season. Branch people stick around longer, but if you go through a storm or two in your life, those branches will break away. Lastly, the few Root people are special. Root people help you live a strong and healthy life. If you thrive, they are happy.
In Megan's shirt, the Leaf People are the green cuffs and collar, the black shirt with white polka dots represents the midnight sky with stars, and the buttons are wood-like buttons to represent the Root People that holds them together and near the heart.
"Look at your own life. How many leaves, branches and roots do you have? What are you in other people's lives?" - Tyler Perry
Through it all, we’ve obsessed over every detail, every stitch, every improvement, and every new possibility. We’re proud to be a company built on fit, function, and REAL people always at our core.
The Founders
We imagine a world where humans have the courage to be themselves. A place where people can wear what they want to wear, without feeling excluded from society. We dream of a time where being open and honest is celebrated, and supporting one another is the norm.
With no backgrounds in clothing design or manufacturing, we are cashing out all we have, trusting the universe, and setting out to reinvent the fit and style of woman’s clothing: a size-inclusive apparel brand, inspired by menswear.
We didn't want to just reinvent another clothing company. We wanted to do something remarkable to help the community so we are inviting REAL PEOPLE to tell and share their story and help us co-create our product line.
Our Message
Our turquoise buttons will be on all the cuffs of our shirts to remind everyone that sees it to love yourself, forgive yourself and most of all - be kind to yourself.
We Need Your Help - Pledge Now!
Our goal: $21,000
7 ways to pledge a Reward:
- Any dollar amount you can give. No rewards, just generosity!
- $20 - A special thank you card and our deepest appreciation.
- $50 - Exclusive Art Design by Colin Hall
- $85 - 'Tree of Life' button-up shirt
- $185 - Limited Edition Letterman Jacket
- $300-400 - 1-Hr Portrait Session or Creative Portraiture by Emma Wondra
- @emmawondra has been published in VOGUE and now she is generously donating a portion of her photography services to Jay Victoria.
- $1000 - Speaking, Sponsorship and Recognition
- Jay Victoria will create a 30-minute custom presentation or speak about our inspirational journey to your audience.
- Plus, we will publish your name, brand, or company in the following below for a minimum of 3 months:
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On our website as a sponsor on www.jayvictoria.com
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As a sponsor on our Facebook cover page
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As a sponsor in our bio for Instagram
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As a sponsor on our Twitter cover page
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*Jay Victoria reserves the right to audit, edit, and exclude any content containing profanity or materials otherwise inappropriate for our audience submitted to be added to the website and videos at will.
Where does the money go?
- Produce a minimum production run of a full-size range 0-30, $16,800
- Travel expenses to meet our US-based clothing manufacturer, $1,200
- Other miscellaneous (fit model, photographer, videographer, graphic designer) $3,000
The Process
Aug: Prototype 1 (Fail)
Nov: Prototype 2 (Another fail. Had us questioning if we really should be doing this!?)
Dec-Mar: Not given up yet just connecting with experts.
April: Prototype 3 (Success! Just small tweaks.)
June: Raise money to go into production for the button-up shirt.
Jul-Aug: iFundWomen Campaign Funded. We will notify you once we have our sizing chart complete and then we will get your correct size.
End of 2019: Approximate Delivery.
Thank You to Our Amazing Team
Branding and Marketing:
Creative Artists:
Please help uplift community voices, pledge, and share this video with the humans you know.
