Hype Her: Amplifying Women, Amplifying Success
We are a dynamic community built to create opportunity and connection for aspiring women through gamified amplification
Project Description
What is Hype Her?
Hype Her disrupts traditional marketing norms for women entrepreneurs, professionals, and creatives. By leveraging a community-based approach, we provide an affordable, effective, and collaborative platform for women to find others eager to amplify their businesses, brands, and careers. Hype Her harnesses the collective power of diverse, high-performing women's networks providing members with a multiplier effect for their promotional efforts, without the hefty price tag or solitary struggle.
Members are incentivized to promote each other on external platforms (like LinkedIn, Instagram, personal blogs, etc), collecting rewards which in turn can be redeemed for a request to be promoted themselves. The gamified experience is full of activities, challenges and leaderboards that make uplifting each other fun. This creates a positive feedback loop which amplifies your success and at the same time elevates the entire community at Hype Her.
Our Male Allies who are looking to become more intentional and proactive about supporting women, are welcome to join Hype Her. Amplifying women is a very tangible, simple and effective way to increase your impact. Allies will have their own leaderboards and top Allies will receive a Hype Her Ally digital badge that can be added to a LinkedIn profile. An Ally membership will not include the ability to request to be promoted, the focus is entirely on promoting others.
Our KEY DIFFERENTIATORS are:
Community Over Competition
Hype Her fosters a space where members champion each other’s successes as vigorously as their own, nurturing a community bound by support, respect, and mutual growth.
Gamified Amplification
Participation in Hype Her isn’t just about getting your message out; it's about contributing to others' narratives. The more you support, the more visibility you receive, creating a dynamic, interactive, and rewarding experience.
Affordable Access
We believe in breaking barriers, not bank accounts. Our affordable subscription model opens doors to opportunities, making marketing accessible and fruitful for women from all walks of life.
Diverse Networks, Unified Strength
Whether you’re a local artisan, a tech entrepreneur, or a professional climbing the corporate ladder, Hype Her connects diverse talents and voices, harnessing our united strength to elevate each unique message.
Authentic Advocacy
Beyond mere reposts, Hype Her encourages meaningful advocacy. Members share genuine endorsements, creating ripple effects of credibility and value within and beyond the community.
What is the Problem we aim to solve?
Hundreds of thousands of women are starting businesses, working on passion projects and side hustles, creating content, and building their brands. What do all those initiatives have in common? They require marketing to attract followers and customers. However:
- Traditional marketing and advertising is expensive, and not accessible to all
- Social Media marketing is very effective, but it takes a lot of time to build your presence
- Success is tied to networking and word of mouth promotion, but many women are forging their path alone
The market opportunity is staggering:
- In 2023, 37% of women in the US have a side hustle.
- In 2023, 42% of small businesses in the United States are owned by women.
- In 2023, 77% of social media influencers were women.
- In 2022, women will have launched an average of 1,821 new enterprises every day.
- The influencer marketing industry grew to $16.4 billion USD in 2022 and is expected to grow to $21.1B in 2023.
How we plan to spend the money
100% of the money we raise will go towards paying our development team. Development is in full swing, and we are rapidly approaching our MVP (Minimal Viable Product). Help us launch this thriving and valuable community in early 2024!
We are an all-women team!
Founder and CEO: Polina Ruvinsky is a 25 year veteran of the Tech industry. Software Engineer and Technology leader, she spent most of her career in Product Engineering. She also founded and ran Women in Tech groups, and is a passionate and experienced community builder. Two years ago she left her corporate career to seek more inspiration, autonomy and creativity. Like Hype Her's target customers, Polina knows first hand what it's like to build a business on a budget.
Development Team: Our outstanding Developers Kelly, Lisa and Eva are all graduates of the Ada Developers Academy, an organization that aims to change the face of tech by offering a cost-free coding education to women and gender expansive adults. The team is mentored by Matt McKnett, Principal Software Engineer at Butlr, Founder of Cyvaer and a true Ally.
Board of Advisors: Our dedicated Board is comprised of senior leaders in the Product and Engineering spaces. Together they bring decades of experience building and bringing technology products to market.
Marketing Team: Our exceptional, creative marketing gurus bring a breadth of experience in marketing and operations in the non-profit, consulting and media sectors.
We appreciate you!
Hype Her revolutionizes the way women amplify each other's work and raises the tide for all ships. We are incredibly grateful to have your support in bringing this vision to life. Thank you on behalf of the entire community of women!
Please email Polina directly at [email protected] with any questions or feedback.
Updates
The Campaign FAQs
Frequently Asked Questions:
When will rewards be shipped?
We will ship all rewards after the campaign is completed, in January 2024. If you are one of the top 3 donors, we will reach out to you to discuss what name you will want us to use within the platform to recognize you.
How does the Top 3 Donor reward work, anyway?
The top 3 donors for this campaign will have the option to have their name, or the name of a loved one, be codified into the platform to name the in-platform rewards and/or leader levels. All names must be female or gender neutral, though we are also considering opening up male names as ways to recognize our Allies in the platform. We will work with you directly to figure out a mutually agreeable solution!
Who can join Hype Her?
Hype Her welcomes anyone who identifies as a woman or as a non-binary human for a full membership. In addition, Male Allies can join Hype Her to hype women but not request to be hyped in return.
Contribute any amount you wish!
The top 3 overall contributors to the campaign will be immortalized within the Hype Her platform, with achievement levels or in-platform rewards named after you or a loved one!
Receive all three rewards: a gorgeous t-shirt, pair of socks and an insulated tumbler commemorating your participation in the Hype Her Crowdfunding Round.
In addition, you will get three 1-year memberships for yourself or to gift to aspiring women or allies, and you will receive special mention on our website and socials.
Receive a gorgeous t-shirt, socks or insulated tumbler commemorating your participation in the Hype Her Crowdfunding Round. (Please indicate your preference at check out.)
In addition, you will get a 1-year memberships for yourself or to gift to aspiring women or allies, and you will receive special mention on our website and socials.
Demonstrate your allyship for women! You will receive a digital Hype Her Ally badge for your LinkedIn profile. In addition, you will get two 1-year memberships (either Ally or full member) to gift to aspiring women in your network, or to share with Male Allies who want to amplify women as part of the Hype Her collective.
You will also receive special mention as an Ally on our socials and our website.
Sponsor a woman to join the HypeHer collective for 2 years, at no cost to her.
Your sponsorship will be matched with a woman in need of a cost-free membership. You will receive mention as a sponsor and a genuine thank you from the new woman member.
Be a founding member of the Hype Her collective! Receive a 1 year membership to Hype Her at 50% off, for yourself, or to give as a gift to an aspiring woman or ally.
You will also receive beautiful Hype Her stickers commemorating your participation in the Hype Her Crowdfunding Round.
Get a shoutout on LinkedIn as part of our campaign highlighting our incredible supporters and allies!
You will also receive beautiful Hype Her stickers commemorating your participation in the Hype Her Crowdfunding Round.
Rewards
Contribute any amount you wish!
The top 3 overall contributors to the campaign will be immortalized within the Hype Her platform, with achievement levels or in-platform rewards named after you or a loved one!
Receive all three rewards: a gorgeous t-shirt, pair of socks and an insulated tumbler commemorating your participation in the Hype Her Crowdfunding Round.
In addition, you will get three 1-year memberships for yourself or to gift to aspiring women or allies, and you will receive special mention on our website and socials.
Receive a gorgeous t-shirt, socks or insulated tumbler commemorating your participation in the Hype Her Crowdfunding Round. (Please indicate your preference at check out.)
In addition, you will get a 1-year memberships for yourself or to gift to aspiring women or allies, and you will receive special mention on our website and socials.
Demonstrate your allyship for women! You will receive a digital Hype Her Ally badge for your LinkedIn profile. In addition, you will get two 1-year memberships (either Ally or full member) to gift to aspiring women in your network, or to share with Male Allies who want to amplify women as part of the Hype Her collective.
You will also receive special mention as an Ally on our socials and our website.
Sponsor a woman to join the HypeHer collective for 2 years, at no cost to her.
Your sponsorship will be matched with a woman in need of a cost-free membership. You will receive mention as a sponsor and a genuine thank you from the new woman member.
Be a founding member of the Hype Her collective! Receive a 1 year membership to Hype Her at 50% off, for yourself, or to give as a gift to an aspiring woman or ally.
You will also receive beautiful Hype Her stickers commemorating your participation in the Hype Her Crowdfunding Round.
Get a shoutout on LinkedIn as part of our campaign highlighting our incredible supporters and allies!
You will also receive beautiful Hype Her stickers commemorating your participation in the Hype Her Crowdfunding Round.