Home Now: Bridging Generations with Heartfelt Care
Fueling services that honor our elders and uplift the families who stand by them.
Project Description
At Home Now Senior Care Services LLC, our mission is to empower veterans, seniors, and people with disabilities to live safely and with dignity in their own homes. We’re committed to providing compassionate, professional caregivers—backed by on-call licensed nurse practitioner support—so families can rest easy knowing their loved ones are cared for.
Families today face a severe shortage of reliable in-home care options. Institutional settings can feel impersonal, and overburdened hospital systems often lack the flexibility or warmth that seniors and disabled individuals need. Meanwhile, adult children and grandchildren shoulder enormous financial and emotional burdens trying to ensure quality care.
The U.S. Home Care Providers market is projected at $153.7 billion in 2025, reflecting strong demand for at-home services amid an aging population. At the same time, the caregiver workforce must expand by 34% between 2019 and 2029 just to keep pace with need. This gap represents both a critical societal need and a significant business opportunity.
Home Now Senior Care Services LLC is a startup with no outside partners but deep traction already:
VA Office & Nursing Facility Contacts: I’ve cultivated relationships that have already generated signed client commitments.
Clients Waiting: We have families on a waiting list, eager for our services.
Holistic Care Model: Our caregivers deliver personal care, medication reminders, and companionship. After-hours and live-in support are available, and every caregiver is trained under a licensed nurse practitioner’s oversight.
By leveraging these connections and delivering truly personalized service, we address both the availability and quality gaps in today’s home care market.
We’re raising $100,000 to:
Hire & Train Caregivers (60%)
Recruit 10–15 certified caregivers at $16/hr
Comprehensive training under our NP
Marketing & Outreach (20%)
Expand partnerships with VA clinics and local hospitals
Digital campaigns targeting adult children and grandchildren
Operational Overhead (20%)
Administrative support, scheduling software, liability insurance
These investments will allow us to launch our first full care teams, convert waiting lists into active service, and build the foundation for sustainable growth.
Financial Projections & Forecast
| Metric | Year 1 (2025) | Year 2 (2026) |
|---|---|---|
| Average Clients Served | 22.5 | 45 |
| Total Care Hours (annual) | 23,400 hrs | 46,800 hrs |
| Revenue (@ $40/hr) | $936,000 | $1,872,000 |
| Estimated Gross Profit (@ 35% margin) | $327,600 | $655,200 |
Thank you to our backers!
Your support means more families can keep their loved ones safe and comfortable at home. Together, we’ll honor our elders, lighten the load on caregivers, and build a community where compassion truly lives. Thank you for believing in Home Now Senior Care Services!
Updates
The Campaign FAQs
Frequently Asked Questions:
1. What is Home Now Senior Care Services LLC?
We’re a Louisville-based in-home care provider offering personalized, non-medical and light medical support—such as companionship, medication reminders, meal prep, and mobility assistance—to seniors and disabled individuals who wish to remain safely in their own homes.
2. Who’s behind this campaign?
Founded by Dametria Murrell, a lifelong Louisville resident with deep ties to local veterans’ services and nursing facilities. Though currently a solo founder, Dametria has lined up a roster of experienced caregivers and a licensed Nurse Practitioner on call.
3. What problem are you solving?
Many seniors and disabled individuals prefer to age in place but lack access to affordable, high-quality home care. By charging a competitive $40/hr (with additional fees for late-night, overnight, and live-in care), we fill a critical gap between costly facility care and sporadic family support.
4. Why are you seeking crowdfunding?
Startup costs include:
Recruitment & training of 10 certified caregivers
Purchase of safety equipment (e.g., grab bars, medical alert devices)
Operational expenses (insurance, scheduling software, background checks)
Marketing & outreach to VA offices, nursing homes, and community centers
Your donations accelerate our launch and ensure immediate care for waiting clients.
5. How will the funds be used?
In descending order of priority:
Payroll & onboarding for 10 caregivers (first 4 months)
Safety & medical supply procurement
Insurance & licensing fees
Technology & scheduling platform setup
Marketing materials and outreach events
6. What are the campaign goals and timeline?
Funding Goal: $100,000.00
Launch Date: Within 8 weeks of campaign close
Client Start: First services beginning 10 weeks post-campaign
7. What rewards can backers choose?
$25 — Digital Care Guide
“Caring at Home” eBook: Best practices, checklists, and tips.
$50 — At-Home Activity Pack
eBook + downloadable DIY games for elders, caregivers, and children (puzzles, memory games).
$100 — Caregiver & Family Support Bundle
eBook + games pack + a personalized thank-you video and early access to our monthly care webinar.
8. How do I claim my reward?
After backing, you’ll receive an email form to select your reward tier and provide any personalization details (e.g., name for the thank-you video).
9. Is my donation tax-deductible?
Currently, Home Now Senior Care Services LLC is not a 501(c)(3) nonprofit, so donations are not tax-deductible. Instead, you’re investing in a mission-driven small business with immediate community impact.
10. How can I stay updated on your progress?
Follow our campaign page for regular updates, caregiver spotlights, and impact stories. You can also join our email list (a sign-up link will be emailed after you back the project).
11. Can I contribute in other ways?
Absolutely!
Refer a potential client or caregiver
Share our campaign on social media
Volunteer for community outreach events
12. Who can I contact with more questions?
Email Dametria at [email protected] ; https://homenowscsllcspace.quora.com/earnings or connect via our campaign’s message board. We’re here to answer any additional questions you have!
Thank you for considering a contribution to Home Now Senior Care Services LLC. Together, we’ll ensure that every senior and individual with disabilities has the dignity, care, and companionship they deserve—right at home.
Just Because I Care
1. Digital Care & Play Starter Pack – $25
- “Compassionate Care Guide” eBook: Best practices for in-home elder care, tips on safety, nutrition, and emotional support.
- Printable DIY Activity Bundle: Memory-match cards, simple crossword puzzles, and “Conversation Starters” for caregiver–elders or grandparent–child interaction.
- Thank-You Shout-Out: Your name on our campaign page as a valued supporter.
A neatly arranged kraft box labeled “Family Engagement Toolkit” alongside full-color memory-match and storytelling prompt cards, a tablet playing the workshop tutorial, and a newsletter sign-up sheet—all on a warm wooden table to evoke a welcoming, organized feel.
Rewards
Just Because I Care
1. Digital Care & Play Starter Pack – $25
- “Compassionate Care Guide” eBook: Best practices for in-home elder care, tips on safety, nutrition, and emotional support.
- Printable DIY Activity Bundle: Memory-match cards, simple crossword puzzles, and “Conversation Starters” for caregiver–elders or grandparent–child interaction.
- Thank-You Shout-Out: Your name on our campaign page as a valued supporter.
A neatly arranged kraft box labeled “Family Engagement Toolkit” alongside full-color memory-match and storytelling prompt cards, a tablet playing the workshop tutorial, and a newsletter sign-up sheet—all on a warm wooden table to evoke a welcoming, organized feel.