Help Us Open the Doors to Cultural Hospitality

OUR MISSION 

Global Lofts Hospitality creates immersive lodging experiences that celebrate the African diaspora and connect travelers to culture, heritage, and community.

Our founder, Latasha A. Brown, always dreamed of international travel but was limited by time and finances. In 2017, she traced her roots to the Bamileke people of Cameroon, and in 2021, she made her first life-changing trip to Africa. That journey revealed the deep emotional and spiritual power of cultural reconnection and it changed everything.

It inspired her to reimagine hospitality as something more than a place to stay, as a cultural hub where travelers, especially those of the African diaspora, can return, reflect, and reconnect with their roots through intentional, meaningful design and community.

Now, Global Lofts is taking the next step by focusing its flagship development on the African continent.

This is not just a hotel — it’s a homecoming.
A space designed by and for the diaspora.

 THE PROBLEM 

Across both the United States and Africa, communities rich in culture and heritage are often excluded from meaningful hospitality development.

In Louisville, KY — a city where over 150 languages are spoken, there are more than 183 hotels, yet not a single one is located in West Louisville, a historically Black neighborhood full of untapped cultural capital.

At the same time, many travelers from the African diaspora visiting the continent are seeking more than tourism — they’re searching for reconnection. Yet lodging options in Africa often lack intentional spaces that reflect diasporic identity, heritage storytelling, and emotional immersion. The majority of boutique hospitality is not rooted in the diaspora experience, nor is it designed with us in mind.

Global Lofts exists to change that — by building culturally immersive hotels that celebrate the African diaspora, uplift the communities they’re in, and reconnect travelers to their roots.

OUR SOLUTION
 

Global Lofts is a mission-led boutique hotel brand rooted in the African diaspora. We are currently developing our first flagship location on the African continent — where the story began — with a long-term vision to expand to the U.S., including Louisville, KY.

🖼️ Diaspora-Inspired Design

From Cameroonian motifs to Ghanaian woodwork and Kenyan textiles, our spaces will tell visual stories of diaspora connection — curated with care and cultural intention.

🍽️ Glocal (Global + Local) Cuisine

Afro-fusion menus, chef collaborations, and rotating pop-up kitchens will celebrate the culinary roots and future of the African diaspora.

🎭 Cultural Programming

We will host storytelling nights, immersive workshops, and guided tours led by local historians, artisans, and elders to deepen the traveler’s connection to place.

🤝 Community Engagement & Events

Our hotel will serve as a cultural center — supporting markets, artist showcases, and nonprofit-led initiatives that welcome and empower local communities.

🎓 Hospitality Apprenticeships

We aim to partner with local colleges and training centers to provide hands-on opportunities in hotel operations, culinary arts, and cultural programming.

💼 Local Job Creation

Our hiring practices will prioritize local talent, creating meaningful long-term employment and capacity building in the communities we serve.

🌍 Social Impact

We’re building a brand that does more than serve — it uplifts. Through inclusive hiring, cultural preservation, and intentional partnership, Global Lofts will invest in the people and places that give the continent its soul.

OUR GOAL
 

We are raising $60,000+ to move Global Lofts into its next phase: pre-development and site selection for our first hotel on the African continent.

This capital will fund:

• In-country exploration and site visits across 1–2 African nations

• Feasibility and market studies for the selected destination

• Legal services, business registration, and land assessments

• Early-stage design concepts rooted in culture and community

• Media and marketing content to build awareness and engage early partners and investors

This campaign will also allow us to continue light exploration of a secondary U.S. expansion site, such as Louisville, KY, as part of our longer-term growth strategy.

With your support, we’re not just launching a hotel — we’re laying the foundation for a movement of cultural return, rooted in hospitality.

Brand Awareness & Traction

Global Lofts is more than an idea, it’s a movement already gaining momentum. Led by founder Latasha A. Brown, we’ve laid the groundwork to build a brand that stands for representation, culture, and community in hospitality. Here's a look at our recent accomplishments:

•  Named 2023 Most Admired Woman in Hospitality 

•  Selected for the Spectrum Reach Program

• Featured in Today’s Woman 

•  Finalist in the national hotel pitch competition, “She Has a Deal” (Washington D.C., 2022) 

These milestones reflect the strength of our brand, the power of our story, and the growing community that believes in what we’re building.


 

Thank You!

Thank you for supporting Global Lofts. Your belief in our mission helps us bring something powerful to life. A hotel experience rooted in culture, connection, and community.

This journey started with my own story of rediscovering my roots, and it’s grown into a vision to make cultural connection accessible to all. With your support, we’re not just building a hotel — we’re building the Glocal Movement.

 Let’s create something unforgettable, together.

With appreciation,
Latasha A. Brown
Founder, Global Lofts Hospitality