Help us Launch Desert Blooms
The first black woman-owned luxury glamp resort designed for Black and POC travelers to experience nature, adventure, and rejuvenation in CA
Project Description
Hello, we are Blooms Resorts LLC, and we are launching our pilot resort Desert Blooms. Desert Blooms the first Black woman-owned luxury glamp resort designed specifically for Black and POC travelers to experience nature, adventure, and rejuvenation in Joshua Tree California.
Black U.S. travelers represent more than 13% of the leisure travel market in the United States, and in 2019 spent $109.4 Billion. Despite the economic contributions we make to the hospitality industry, we are still undervalued in not just marketing and brand representation, but in the amenities offered to us during our stays. In addition to this, according to MMGY, Black meeting professionals face hardships when organizing meetings with predominately Black attendees. 84% of organizers indicate some accommodations are more welcoming than other, and 42% shared their attendees have felt less than welcome in their previous stays.
At Blooms we don’t just tolerate Black travelers, we celebrate them, and provide amenities that places their needs as a priority. Whether it’s offering natural hair and skincare products to providing silk pillowcases, bonnets, and du-rags so our guest can rest with ease, Blooms is dedicated to providing excellence in the level of hospitality our guest deserve. Desert Blooms provides a truly unique high desert experience that allows guests to be fully immersed in the serenity of the desert, with all the amenities of a luxury resort.
We chose crowdfund because Blooms isn't just another resort or glampsite. We truly believe Blooms Resorts is at the very precipice of a fundamental shift in the hospitality industry. Crowdfunding also allows us to focus on the needs of our guest before those of investors or shareholders. We are utilizing the funds to elevate 25+ acres of beautiful desert landscape into an oasis eco-retreat. The funds we raise will go towards building our dwellings (reflective geodesic glass domes), establishing solar power, well digging, Curating native gardens, a clubhouse meetings or gatherings, cooking facility, and pools (because it gets hot in the desert). In the longterm our desire is to reinvest what we generate from this pilot location and plant Blooms all across the country.
We want to thank you in advance for sharing our story, your financial contributions and overall support in helping us change the narrative of the hospitality industry. We look forward to meeting you soon at Desert Blooms or one of our future accommodations. We hope wherever you go in life you'll find Blooms.
Updates
The Campaign FAQs
Frequently Asked Questions:
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Why Joshua Tree?
- Average of 5 million visitors a year
- Low light ordinance that allows stunning views of the Milky Way
- Only about 2 hours from Los Angeles 4 hours from Vegas and 3 and a half from Phoenix
- Snow in the winter
- Access to the Joshua Tree National Park
- It’s just a super dope place.
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Why a Glamp Resort ?
- Glamping allows you to be fully immersed in your surroundings without having to pitch a tent
- The Glamping market is projected to increase from 2.35 Billion to 5.94 Billion by 2030
- You get to sleep in an actual bed.
- More seclusion and privacy compared to traditional accommodations
- It’s eco friendly.
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Why cater specifically to Black and POC travelers?
- As a black traveler myself Its the demographic I relate to the most.
- Blacks remain one of the least represented groups in National and State Parks and other outdoor spaces.
- Traditional accommodations don’t always cater to the specific needs of Black and POC travelers
- Black US leisure travelers spent 109 Billion on travel in 2019 so the demand is there.
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What if you don’t raise all the funds?
- If we’re able to raise even half of our campaign goal we can begin the process of developing Desert Blooms and establish 3 of our 10 desired dwellings. With the income we generate from those three we will reinvest to complete the other 7 structures.
- All Rewards will still be honored though stays may be delayed.
- We will continue to seek other funding and investments
Just Because I Care
A handwritten thank you from our founder Michelle (she has really pretty hand writing) and Desert Flora stickers designed by Michelle Kaye Art.
Embroidered T-Shirt depicting our Blooms Logo.
Crew neck sweatshirt featuring the Blooms resorts Logo. Available in 4 colors (Sage, Matilija White, Desert Sand, and Cyprus Green.
Two 8"x10" Archival Art Prints of Michelle Kaye Art's Joshua Tree Rock Formation Paintings.
Beginner Horseback trail ride in Joshua Tree California.
Rides will be available starting in October 2022.
Beginner Horse back ride and Blooms deluxe Basket Picnic in Joshua Tree California.
Available for redemption beginning October 2022.
Original 16x20 Acrylic on Canvas Portrait of one subject, ie one person, pet, or plant with a solid background by Michelle Kaye Art.
Original 18x24 Acrylic on Canvas Portrait Up to two subjects. Ie 2 people, 2 pets, 2 plants painted by Michelle Kaye Art.
A two night stay at Desert Blooms in Joshua Tree California for up to two people. Includes a beginning trail ride and picnic.
A two night stay at Desert Blooms in Joshua Tree California for up to four people. Includes a beginning trail ride and picnic.
Rewards
Just Because I Care
A handwritten thank you from our founder Michelle (she has really pretty hand writing) and Desert Flora stickers designed by Michelle Kaye Art.
Embroidered T-Shirt depicting our Blooms Logo.
Crew neck sweatshirt featuring the Blooms resorts Logo. Available in 4 colors (Sage, Matilija White, Desert Sand, and Cyprus Green.
Two 8"x10" Archival Art Prints of Michelle Kaye Art's Joshua Tree Rock Formation Paintings.
Beginner Horseback trail ride in Joshua Tree California.
Rides will be available starting in October 2022.
Beginner Horse back ride and Blooms deluxe Basket Picnic in Joshua Tree California.
Available for redemption beginning October 2022.
Original 16x20 Acrylic on Canvas Portrait of one subject, ie one person, pet, or plant with a solid background by Michelle Kaye Art.
Original 18x24 Acrylic on Canvas Portrait Up to two subjects. Ie 2 people, 2 pets, 2 plants painted by Michelle Kaye Art.
A two night stay at Desert Blooms in Joshua Tree California for up to two people. Includes a beginning trail ride and picnic.
A two night stay at Desert Blooms in Joshua Tree California for up to four people. Includes a beginning trail ride and picnic.