Help True to Us Grow!
For our third year, there are so many ways we want to show up for our community – in person AND online! We need your help.
Project Description
True to Us is an online platform holding space for Black and Brown women looking to see themselves in the streetwear and sneaker industry created by Jourdan Ash.
True to Us has grown so much and so fast within its almost three years as a platform. In our short time, we have been featured as Complex's Brands to Watch, Forbes, Hypebeast, BronxNet, Coveteur, and much more. We have had a number of events supporting the community such as givebacks at local community fridges for the holidays, volunteering, sneaker drives, back to school drives, and much more.
Since 2020, True to Us has been 100% self-funded. But, there are so many things we want to accomplish and so many ways we want to continue to show up for our community this year that require more than what I can provide. As a team of one (with an amazing support system), it's become hard to manage everything — from social media, inventory, photoshoots, collaborations, and much more — by myself.
Through this campaign, we are looking to:
- Expand (and support) our growing team.
- Create more free and inclusive events for our audience — both online and in-person.
- Raise funding for our community based projects —such as The Community Fridge Project.
- Create quarterly grants for our TTU internships.
- Help fund our programming such as "Lunch +Learn" and our podcast "True to Us: Talks".
- TTU's studio fixes.
- Update our website.
Thank you for show up for us!
Updates
The Campaign FAQs
Frequently Asked Questions:
- Who Founded True to Us?
In February 2020, Jourdan Ash was competing for a job at a streetwear publication and asked to build out an Instagram account for her edit test. The position shuttered because of COVID, but Ash was determined to make something of the account that she had put so much effort into creating. By June of that year, she established it as True to Us, a platform dedicated to “centering Black and Brown womxn as the foundation of the streetwear and sneaker industry.”
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Where can I listen to True to Us Talks? True to Us: Talks is our podcast for womxn to share their journeys within the streetwear and sneaker industry. We are currently working on Season 3 to debut in March. Our podcast can be heard on all streaming platforms.
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Where can I purchase TTU clothing? TTU's items can be purchased directly from our store front. When putting out collections, we make sure to work with women throughout the entire process proving our mission that women are at the forefront of streetwear.
I Want to See TTU Grow
Rewards
I Want to See TTU Grow