Skip to main content

Helen Rose Skincare: Let's Get Ready for RETAIL!

We are on a mission to get our mood supporting skincare brand on the shelves of your favorite retail store.

$10,580
pledged of$10,000 goal
88
0Days Left

Project Description

When was the last time you remember seeing Black men or a Black family as the FOCUS of a self-care campaign? Can you remember a time you ever walked through a major retailer and saw not only yourself, but also the generations before or after you represented all in the same ad campaign? If you have seen these campaigns we can all agree that they are few and far between.  This campaign is here to change that at your favorite local retailer. Let's think big. I'm talking Target, Ulta, and Sephora big. Imagine us with your help, changing the FACE of skincare. This. Is. HUGE.

Who Is Helen Rose Skincare

Rose Petal Toner

If you are not already familiar with Helen Rose Skincare, keep reading, the story gets juicy. My name is Day Bibb and I am the founder of Helen Rose Skincare. I create, handmake, and curate all-natural, vegan, eco-friendly skincare products that are designed to moisturize, heal and restore dry, damaged and irritated skin while soothing mood disruptions such as anxiety, depression, and insomnia. Helen Rose Skincare products provide long lasting deep moisture from ingredients with proven skin healing benefits. Our products are all natural and contain therapeutic grade essential oils hand picked for their ability to ground emotions, soothe symptoms of anxiety and promote restful sleep.  This is the epitome of integrating self-care and mental health.

Changing the Face of Self-Care

Self-care is an immensely important component in protecting our physical and mental health in our world of increasing uncertainty but there is a lack of representation and options for the majority of consumers as self-care is marketing primarily to the elite. Self-care is viewed and marketed as expensive indulgence only accessible to the rich and elite.  People of Color are routinely excluded from self-care marketing, especially as seen in ad campaigns of major retailers.

Representation Matters

We are solving that lack of representation in self-care marketing focusing on the diversity of all skin tones and body types.  Our marketing campaigns are inclusive and showcase people of color in a way that would change the face of self-care marketing with major retailers if given the opportunity. This includes Black men with dark skin tones as being the headline of our visuals and highlighting Black families in a generational bond. Our target customers see representations of themselves reflected in our marketing. This evokes a sense of connection and emotion that gives our customer a bond not felt with competing brands. All of these things can be accomplished by supporting this campaign.

Three. Two. One. RETAIL!

We are raising money to get retail ready! Helen Rose Skincare’s path heading into 2022 is to pitch to local, mid and large retailers. There are MANY opportunities emerging for Black owned companies, and this campaign’s goal is to get Helen Rose Skincare in a position to be successful through this process. We have been approached by mid-market regional buyers in the Pacific Northwest. Our current product specifications need to be updated to comply with the requirements to be on shelf. 

The funding from this campaign will be used to finish getting registered trademarks, invest in UPC codes, redesign Helen Rose Skincare labels and packaging to be retail compliant, hire 2 employees to create a team, and redesign our website to create a comprehensive user interface. 

Behind every great company is a great team. We have one part-time employee but it would benefit Helen Rose Skincare as a brand to start developing a team so I can shift some of my energy to growth instead of constantly being stuck in the weeds.

We will use funding to invest in redesigning and developing a website that assists our current customers and drives the acquisition of new customers. We want our customers to be able to shop in a way that is meaningful for them, whether that be by scent, mood, skincare problem or goal. We will invest in professional web design and plug-ins to make the shopper experience interactive and seamless.

Celebrating One Year in Our Brick and Mortar

Last year we launched a crowdfunding campaign in June with the intent of opening a brick and mortar storefront in Portland, OR and I'm proud to say we were successful! The Helen Rose Skincare store opened on July 18th, 2020 smack dab in the middle of a global pandemic. We have utilized the space not only as a store selling our products, but also as a community center of sorts. Every Saturday, in partnership with PDX Black Collective, we invite BIPOC businesses that do not have a physical space into the store to sell their merchandise at our popup market. With the support of our community, we have been privileged to serve thousands of customers in the Portland metro area and have generated over 250+ five star reviews.

Our Mission to Fight Domestic Violence

The mission of Helen Rose Skincare is to create inclusiveness within the Wellness Industry and directly support survivors of domestic violence in healing from trauma. I founded Helen Rose Skincare with the intent of creating a direct funding resource for my nonprofit organization, Om Thrive Foundation.  The mission of Om Thrive is to provide healing yoga and wellness resources and yoga practice to survivors of domestic violence and underserved communities of color.  My primary focus is to provide support to underserved and underrepresented communities to promote empowerment and change.

Helen Rose Skincare was named after my late mother, Helen Rose Sherrod Bibb who passed away in 2019. She was a mother, provider, and protector to everyone around her. She was my best friend, confidant, and inspiration.

 

 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • When will I get my reward that I purchased? 
    • Rewards will be delivered after the campaign is complete on or after the deliverable date.
  • When will you begin pitching to retailers?
    • Our first round of pitches will begin in September 2021 for the upcoming holiday season.

 

 

Kimberly
09/30/2021
Helen Rose Skincare Gift Card
$100
Kimberly
09/30/2021
Monetary Contribution
$100
Barbara Bergquist
09/30/2021
Rose Routine: Essentials for Face Kit
$50
Chantell Amado
09/30/2021
Rose Routine: Essentials for Body Kit
$50
Jordana
09/30/2021
Rose Routine: Essentials for Face Kit
$50
Emily
09/30/2021
Rose Routine: Essentials for Face Kit
$50
Tiffany Rose Smith
09/30/2021
The Shout Out
$30
Tiffany Jetson
09/30/2021
Rose Routine: Essentials for Tattoo Kit
$50
Renée Bruhn
09/30/2021
Monetary Contribution
$50
Heather
09/30/2021
All the Kits Kit
$250
Monetary Contribution

Just Because I Care

17 Supporters
Select this reward
25.00 USD
The Shout Out

The Shout Out includes public social media acknowledgement and updated Helen Rose Skincare logo sticker.

6 Supporters
Select this reward
50.00 USD
Rose Routine: Essentials for Body Kit

The Rose Routine Essentials Kit includes your choice of scent in our new packaging of our 4 step body care essentials. African black soap body wash, exfoliating ayate weave washcloth, deep moisture oil, Cupuacu whipped moisture butter.

Scents: Jasmine Flower, Fresh Grapefruit, Geranium Bloom, Rose Petal, Vetiver Woods, Lemongrass Forest, Bergamot Peppermint, Lavender Wild Orange, Unscented.

14 Left
16 Supporters
Select this reward
100.00 USD
Helen Rose Skincare Gift Card

This reward is for $150 of any Helen Rose Skincare products for only $100 after the new labels and packaging have been released.

14 Left
11 Supporters
Select this reward
50.00 USD
Rose Routine: Essentials for Tattoo Kit

The Rose Routine Tattoo Kit includes your choice of scent in our new packaging of our 4 step tattoo care essentials. Cupuacu butter moisturizing soap, rose petal toner, deep moisture oil, Cupuacu whipped tattoo butter.

Scents: Jasmine Flower, Fresh Grapefruit, Geranium Bloom, Rose Petal, Vetiver Woods, Lemongrass Forest, Bergamot Peppermint, Lavender Wild Orange, Unscented.

6 Left
4 Supporters
Select this reward
50.00 USD
Rose Routine: Brazilian Clay Mask Kit

The Rose Routine Brazilian Clay Mask Kit includes your choice of clay in our new packaging of our 4 step weekly mask essentials. Brazilian Clay Mask, rose petal toner, deep moisture oil, Cupuacu whipped moisture butter, application brush.

Clays: Brazilian Yellow Clay Anti-Aging with Caffeine, Brazilian Pink Clay Calming, Brazilian Red Clay Restoring with Vitamin C, Brazilian Green Clay Balancing, Brazilian Purple Clay Anti-Aging with Acai.

14 Left
6 Supporters
Select this reward
50.00 USD
Rose Routine: Essentials for Beard Kit

The Rose Routine Beard Essentials Kit includes your choice of scent in our new packaging of our 4 step beard care essentials. Beard wash, beard moisture oil, Cupuacu beard balm, logo beard brush/comb set.

Scents: Rose Leather, Vetiver Sandalwood, Lemongrass Forest, Bergamot Peppermint, Lavender Wild Orange, Eucalyptus Peppermint, Unscented.

8 Left
2 Supporters
Select this reward
250.00 USD
All the Kits Kit

All five of the kit rewards in the scent of your choice for each kit. 

1 Left
4 Supporters
Select this reward
1,000.00 USD
Helen Rose Angel

The Helen Rose Angel reward includes all of the kits in the scent of your choice with our new logo and packaging. Curated and branded exclusive gift box featuring 5 collaborative Black Women owned businesses. Acknowledgement on the Helen Rose Skincare website as a lifetime supporter. Complimentary entry to any Helen Rose Skincare event until December 31, 2022.

1 Supporter
Select this reward

Rewards

Monetary Contribution

Just Because I Care

17 Supporters
Select this reward
25.00 USD
The Shout Out

The Shout Out includes public social media acknowledgement and updated Helen Rose Skincare logo sticker.

6 Supporters
Select this reward
50.00 USD
Rose Routine: Essentials for Body Kit

The Rose Routine Essentials Kit includes your choice of scent in our new packaging of our 4 step body care essentials. African black soap body wash, exfoliating ayate weave washcloth, deep moisture oil, Cupuacu whipped moisture butter.

Scents: Jasmine Flower, Fresh Grapefruit, Geranium Bloom, Rose Petal, Vetiver Woods, Lemongrass Forest, Bergamot Peppermint, Lavender Wild Orange, Unscented.

14 Left
16 Supporters
Select this reward
100.00 USD
Helen Rose Skincare Gift Card

This reward is for $150 of any Helen Rose Skincare products for only $100 after the new labels and packaging have been released.

14 Left
11 Supporters
Select this reward
50.00 USD
Rose Routine: Essentials for Tattoo Kit

The Rose Routine Tattoo Kit includes your choice of scent in our new packaging of our 4 step tattoo care essentials. Cupuacu butter moisturizing soap, rose petal toner, deep moisture oil, Cupuacu whipped tattoo butter.

Scents: Jasmine Flower, Fresh Grapefruit, Geranium Bloom, Rose Petal, Vetiver Woods, Lemongrass Forest, Bergamot Peppermint, Lavender Wild Orange, Unscented.

6 Left
4 Supporters
Select this reward
50.00 USD
Rose Routine: Brazilian Clay Mask Kit

The Rose Routine Brazilian Clay Mask Kit includes your choice of clay in our new packaging of our 4 step weekly mask essentials. Brazilian Clay Mask, rose petal toner, deep moisture oil, Cupuacu whipped moisture butter, application brush.

Clays: Brazilian Yellow Clay Anti-Aging with Caffeine, Brazilian Pink Clay Calming, Brazilian Red Clay Restoring with Vitamin C, Brazilian Green Clay Balancing, Brazilian Purple Clay Anti-Aging with Acai.

14 Left
6 Supporters
Select this reward
50.00 USD
Rose Routine: Essentials for Beard Kit

The Rose Routine Beard Essentials Kit includes your choice of scent in our new packaging of our 4 step beard care essentials. Beard wash, beard moisture oil, Cupuacu beard balm, logo beard brush/comb set.

Scents: Rose Leather, Vetiver Sandalwood, Lemongrass Forest, Bergamot Peppermint, Lavender Wild Orange, Eucalyptus Peppermint, Unscented.

8 Left
2 Supporters
Select this reward
250.00 USD
All the Kits Kit

All five of the kit rewards in the scent of your choice for each kit. 

1 Left
4 Supporters
Select this reward
1,000.00 USD
Helen Rose Angel

The Helen Rose Angel reward includes all of the kits in the scent of your choice with our new logo and packaging. Curated and branded exclusive gift box featuring 5 collaborative Black Women owned businesses. Acknowledgement on the Helen Rose Skincare website as a lifetime supporter. Complimentary entry to any Helen Rose Skincare event until December 31, 2022.

1 Supporter
Select this reward