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Gugu Guru

The ultimate shopping experience for parents - powered by parents!

$8,706
pledged of$100,000 goal
71
72Days Left
Fund it
Campaign Ends on December 31, 2021

Project Description

Thank you for checking out Gugu Guru's IFundWomen campaign. We're on a mission to help new parents find the right products, and at the same time help seasoned parents monetize their expertise so they can bring in some extra income for their families.

 

PROBLEM #1: Most first time parents feel overwhelmed shopping for products for their little ones so they resort to things like searching on Google, posting in Facebook groups or asking other parents for advice, all of which can be confusing and certainly not personalized.

PROBLEM #2: Many seasoned parents - especially moms - are looking for extra income. However, there is just no easy way to monetize their valuable parenting expertise. Most affiliate marketing programs are confusing, time-consuming or require a certain # of followers - making it exceedingly difficult and pretty much impossible for the average mom to participate and successfully earn money.

How Gugu Guru Solves These Two Problems

Introducing Gugu Guru's Gugu Guide program, the first ever marketplace for parents who thrive on helping other parents thrive.

With this program, we help new & expectant confidently choose the right gear for their families through an online lifestyle quiz and by matching them with trusted mom mentors - called Gugu Guides.  New & expectant parents benefit from the personalized advice of their seasoned peers, while our Gugu Guides can monetize the advice they're giving through affiliate commissions and brand partnerships.

 

A Sense of Urgency: Moms Need Income More Than Ever

Recently, the impact of the COVID-19 pandemic uncovered a critical need to lift up an untapped powerhouse - moms.  According to census.gov, last spring, between March and April 2020, some 3.5 million mothers living with school-age children left active work — either shifting into paid or unpaid leave, losing their job, or exiting the labor market all together. Almost 1-in-2 (45%) mothers of school-age children were not actively working last April. 

We want to empower the millions of moms displaced by the COVID-19 pandemic, as well as moms who choose to stay at home to raise their children by offering them a way to monetize their expertise.


Funding: We plan to use the funding for three areas: building the marketplace and technology, getting the right people in place to oversee all the moving pieces and, lastly, get the word out to the world that this program exists.

 

We have built a team of experts who are uniquely qualified to create a game-changing retail experience for parents. They have all worked with some of the largest baby brands and well known retailers.

Updates

The Campaign FAQs

Frequently Asked Questions:

  • Where is Gugu Guru located?

Gugu Guru is a fully remote team and always has been. The founder, Monica, lives in Long Island, NY.  The rest of the Gugu Guru team lives all over, including: CA IL, NY, NJ, PA, UT and VA!

  • When should I expect to receive my reward?

We aim to start fulfilling all rewards on or about 9/1/2021. Backers will be contacted via email by Gugu Guru to confirm delivery dates. Please note that virtual services such as newsletter shout-outs and social media love will be scheduled on a first come, first serve basis and are not guaranteed to occur in September of 2021. Actual timing will depend on final number of backers.

  • Why are you building this marketplace?

As of April 2021, nearly 50% of moms have left the workforce due to the COVID-19 Pandemic. It is time for some major changes and we want to be part of the solution. While our goal is still to help parents, we have shifted our focus a bit at Gugu Guru.  Our Gugu Guides powered marketplace will allow everyday moms to earn commission off of their product recommendations to other parents.  But we won’t be able to do this without your support.

  • What makes Gugu Guru different from other affiliate marketing programs?

There are many social commerce sites popping up but what makes our Gugu Guide program different is that we match new parents with a parent who shares similar values and a similar lifestyle  / parenting style.

  • Can Dads be Gugu Guides?

Absolutely! We welcome moms, dads and even aunts and uncles who would like to monetize their baby & kid product recommendations.  However our main goal is to help moms who want to earn income.

  • How can I get in touch with Gugu Guru?

You can reach us at hello@guguguru.com

 

 

Alicia A Joseph
10/13/2021
Sage Mama Style Tee
$25
09/03/2021
Gugu Angel
$75
Nancy ly
08/31/2021
Sage Mama Style Tee
$25
08/25/2021
Monetary Contribution
$250
Matt Gerlach
08/24/2021
Monetary Contribution
$500
Stephanie Weber
08/23/2021
Sage Mama Style Tee
$25
Jenna Eisenberg
08/21/2021
Monetary Contribution
$18
Katie Intrater
08/20/2021
Sage Style Hat
$50
Susie Spigelman
08/20/2021
Feeding Bundle (Choice of 1)
$95
Ashley Bernick
08/19/2021
Gugu Guide Q&A
$10
150.00 USD
Sage Sound

Bring Sage with you wherever you go to either relax with calming sounds or dance it out. Connect any Android/ iOS phone (including iPhone X) and listen to crystal clear sound at max volumes for over 2 hours. The top part of the speaker is also a smart wireless charging pad! 

99 Left
1 Supporter
Select this reward
250.00 USD
Newsletter Feature

Highlight your company in our weekly newsletter with over 40,000 subscribers! Exclusive to one brand per category, we will showcase your offerings with beautiful graphics and real parent quotes about why they chose your product/services for their family.

8 Left
2 Supporters
Select this reward
750.00 USD
Editorial Feature on Sage

A one-on-one interview write up with you to share with the world how you started and grew your brand and all the ways we can support it.  Includes a featured SEO optimized blog post, newsletter shoutout and social promotions.

10 Left
0 Supporters
Select this reward
Monetary Contribution

Donate the amount of your choice! Even a dollar counts. Thank you for supporting our mission to help moms monetize their expertise.  No amount too small. 

28 Supporters
Select this reward
10.00 USD
Gugu Guide Q&A

Got a specific product question? Can't decide on the right car seat, stroller, or breast pump? Support a mama who knows what you need! We will match you with an expert shopping companion who is just like you to help you decide.

49 Left
1 Supporter
Select this reward
25.00 USD
Sage Mama Style Tee

Join the movement and help parents thrive by showcasing your sage mama wisdom and experience in this super-soft boyfriend tee.  Size up for a looser fit!

90 Left
10 Supporters
Select this reward
50.00 USD
Newsletter Shout-out

Pledge $50 and we will feature you / your company in our weekly newsletter with over 44,000 subscribers! This listing includes a link to your website, a one sentence description and the option to include a promo code.

44 Left
6 Supporters
Select this reward
50.00 USD
Sage Style Hat

Join the movement and help parents thrive with our cotton twill embroidered hat perfect for getting outdoors, sporting events, and everyday use.

98 Left
1 Supporter
Select this reward
75.00 USD
Gugu Angel

Thank you for being an angel and supporting our mission to help mamas monetize their expertise. In addition to receiving our undying appreciation in return for your support, you'll also get this beautiful Gugu Guru branded water bottle to keep you hydrated.

9 Supporters
Select this reward

Rewards

150.00 USD
Sage Sound

Bring Sage with you wherever you go to either relax with calming sounds or dance it out. Connect any Android/ iOS phone (including iPhone X) and listen to crystal clear sound at max volumes for over 2 hours. The top part of the speaker is also a smart wireless charging pad! 

99 Left
1 Supporter
Select this reward
250.00 USD
Newsletter Feature

Highlight your company in our weekly newsletter with over 40,000 subscribers! Exclusive to one brand per category, we will showcase your offerings with beautiful graphics and real parent quotes about why they chose your product/services for their family.

8 Left
2 Supporters
Select this reward
750.00 USD
Editorial Feature on Sage

A one-on-one interview write up with you to share with the world how you started and grew your brand and all the ways we can support it.  Includes a featured SEO optimized blog post, newsletter shoutout and social promotions.

10 Left
0 Supporters
Select this reward
Monetary Contribution

Donate the amount of your choice! Even a dollar counts. Thank you for supporting our mission to help moms monetize their expertise.  No amount too small. 

28 Supporters
Select this reward
10.00 USD
Gugu Guide Q&A

Got a specific product question? Can't decide on the right car seat, stroller, or breast pump? Support a mama who knows what you need! We will match you with an expert shopping companion who is just like you to help you decide.

49 Left
1 Supporter
Select this reward
25.00 USD
Sage Mama Style Tee

Join the movement and help parents thrive by showcasing your sage mama wisdom and experience in this super-soft boyfriend tee.  Size up for a looser fit!

90 Left
10 Supporters
Select this reward
50.00 USD
Newsletter Shout-out

Pledge $50 and we will feature you / your company in our weekly newsletter with over 44,000 subscribers! This listing includes a link to your website, a one sentence description and the option to include a promo code.

44 Left
6 Supporters
Select this reward
50.00 USD
Sage Style Hat

Join the movement and help parents thrive with our cotton twill embroidered hat perfect for getting outdoors, sporting events, and everyday use.

98 Left
1 Supporter
Select this reward
75.00 USD
Gugu Angel

Thank you for being an angel and supporting our mission to help mamas monetize their expertise. In addition to receiving our undying appreciation in return for your support, you'll also get this beautiful Gugu Guru branded water bottle to keep you hydrated.

9 Supporters
Select this reward