Gugu Guru

Thank you for checking out Gugu Guru's IFW campaign. We're on a mission to help new parents find the right products, and at the same time help seasoned parents monetize their expertise so they can bring in some extra income for their families.

PROBLEM #1: Most first time parents feel overwhelmed shopping for products for their little ones so they resort to things like searching on Google, posting in Facebook groups or asking other parents for advice, all of which can be confusing and certainly not personalized.

PROBLEM #2: Many seasoned parents - especially moms - are looking for extra income. However, there is just no easy way to monetize their valuable parenting expertise. Most affiliate marketing programs are confusing, time-consuming or require a certain # of followers - making it exceedingly difficult and pretty much impossible for the average mom to participate and successfully earn money.

How Gugu Guru Solves These Two Problems

Introducing Gugu Guru's Gugu Guide program, the first ever marketplace for parents who thrive on helping other parents thrive.

With this program, we help new & expectant confidently choose the right gear for their families through an online lifestyle quiz and by matching them with trusted mom mentors - called Gugu Guides.  New & expectant parents benefit from the personalized advice of their seasoned peers, while our Gugu Guides can monetize the advice they're giving through affiliate commissions and brand partnerships.

A Sense of Urgency: Moms Need Income More Than Ever

Recently, the impact of the COVID-19 pandemic uncovered a critical need to lift up an untapped powerhouse - moms.  According to census.gov, last spring, between March and April 2020, some 3.5 million mothers living with school-age children left active work — either shifting into paid or unpaid leave, losing their job, or exiting the labor market all together. Almost 1-in-2 (45%) mothers of school-age children were not actively working last April. 

We want to empower the millions of moms displaced by the COVID-19 pandemic, as well as moms who choose to stay at home to raise their children by offering them a way to monetize their expertise.

Funding: We plan to use the funding for three areas: building the marketplace and technology, getting the right people in place to oversee all the moving pieces and, lastly, get the word out to the world that this program exists.

We have built a team of experts who are uniquely qualified to create a game-changing retail experience for parents. They have all worked with some of the largest baby brands and well known retailers.