The Grease is Hot -- Now Let's Get It Poppin!
Hot Grease Collective = Southern flavor with Cali vibes. Help bring next level fish fries & culture to OC. Donate today!

Project Description
🔥 Hot Grease Collective: Where Food, Culture & Community Sizzle 🔥
Bringing the Dopest Fish Fry to Southern California
The Mission
Hot Grease Collective is more than just a fish fry—it’s a cultural movement. We bring people together over crispy, golden fish and fries, served with a side of live music, art, and undeniable vibes. Our mission is to create a food and culture brand that blends high-quality Southern comfort food with exclusive, artistic experiences in Orange County and beyond.
We believe in community, creativity, and connection—and we’re making sure our events and pop-ups reflect that every time we fire up the grease.
The Problem We’re Solving
Southern-style fish fries are a time-honored tradition, but in California, they’re hard to find—and even harder to find done right. On top of that, food pop-ups are often disconnected from local culture and artistry. We’re bridging that gap by creating a unique, high-quality, and culturally rich experience that makes Hot Grease Collective a must-visit for food lovers and creatives alike.
Our pop-ups aren’t just about feeding people. They’re about building a community, amplifying local artists, and creating a fresh space where food and culture collide.
The Market Opportunity
🔥 The U.S. food truck and pop-up industry is worth over $2 billion, with California leading the market.
🔥 Orange County and Los Angeles have some of the most food-obsessed communities in the country, always seeking new, exclusive dining experiences.
🔥 Social media and food culture drive demand for trendy, experience-driven dining, making pop-ups like Hot Grease Collective a prime contender for growth.
We’re building something rare and in demand—a fish fry experience that blends high-end, exclusive vibes with real community roots.
What We Do & How We Solve the Problem
At Hot Grease Collective, we serve:
🐟 Perfectly crispy, Southern-style fried fish—with our signature tartar sauce and seasoned fries.
🎶 A handpicked soundtrack—curated with timeless funk, soul, and hip-hop to set the vibe.
🎨 Live art, music, and culture-infused events—partnering with dope artists, DJs, and brands to bring people together.
We’re starting with a simple menu and small-batch pop-ups, making sure every event is top-tier and unforgettable. Then, we’ll expand into bigger events, collabs, and food festivals—cementing Hot Grease Collective as a go-to name in California’s food and culture scene.
Why We’re Crowdfunding & How We’ll Use the Funds
We’re at the starting line, and this funding will help us officially launch and scale Hot Grease Collective.
Your support will help us cover:
✅ Health permits & licensing – $800
✅ Commercial kitchen rental – $200/month
✅ Initial food & supply costs – $1,500
✅ Equipment (fryer, prep tools, signage) – $2,000
✅ Marketing & branding – $1,000
✅ Event production costs – $1,500
With your help, we’ll be able to get fully permitted, host our first official event, and lay the foundation for long-term growth.
🔥 Want to support and look good doing it? 🔥
Check out our Hot Grease Collective merch on Bonfire! Every purchase helps fund our launch while making sure you stay fresh in exclusive, limited-run gear.
Grab your merch here!
Meet the Team
👩🏽🍳 Asha, Founder & Creative Director – The visionary behind Hot Grease Collective, blending food, culture, and community to create an unforgettable experience.
🎥 Aniya – Our rising content creator, capturing our journey and helping build our digital presence.
🎶 Our extended collective – A growing network of artists, DJs, and vendors who bring the energy to every event.
Thank You for Believing in Hot Grease Collective!
Your support isn’t just funding a business—it’s fueling a movement. Every dollar helps us build something real, soulful, and unforgettable in the food and culture scene.
But Hot Grease isn’t just about good food—it’s about community and care. That’s why 3% of every purchase will go toward our Reproductive Justice Mutual Aid Fund, providing direct financial support for abortion access, birth support, postpartum care, gender-affirming care, and more. Because when we show up for each other, we all thrive.
Join us on this journey! Whether you contribute, share our campaign, or pull up to a pop-up, you’re part of the Hot Grease Collective family.
Let’s turn up the heat and make this happen—because the grease is hot, and the vibes are even hotter. 🔥🐟
The Campaign FAQs
🔥 Hot Grease Collective Crowdfunding FAQs 🔥
GENERAL QUESTIONS
Q: What is Hot Grease Collective?
A: Hot Grease Collective is a bold new food and culture brand rooted in Southern flavors and dope, exclusive events. We’re starting with a fish fry pop-up in Southern California and expanding into a full-scale cultural experience. This fundraiser helps launch our first major pop-ups and secure essential permits, equipment, and supplies.
Q: How can I support?
A: You can support by donating to the crowdfunding campaign, sharing it with friends, or even purchasing an exclusive reward. Every dollar helps bring Hot Grease to life!
Q: Where will the pop-ups be located?
A: Hot Grease will primarily pop up in Santa Ana, CA to start, with plans to expand into Orange County and eventually Los Angeles.
Q: What’s the money being used for?
A: The funds will cover critical startup costs like:
- Health permits & commercial kitchen access
- Equipment & supplies (fryers, prep tools, packaging)
- Marketing & branding (to get the word out)
- Production of rewards for our amazing backers
REWARD & SHIPPING QUESTIONS
Q: When will I receive my reward?
A: All digital rewards (thank-yous, mixtapes) will be sent within 2 weeks of donation. Physical rewards (seasoning kits, merch) will be fulfilled within 90 days of hitting our fundraising goal. High-tier rewards (VIP event invites, private fish fries) will be coordinated separately.
Q: Do you ship rewards internationally?
A: At this time, we are only shipping within the U.S. for physical rewards due to costs and food import restrictions. However, digital rewards are available to everyone!
Q: How will I get my VIP or event-based reward?
A: If you pledged for a VIP event experience, we will send details via email once we lock in dates. For private fish fry rewards, we’ll coordinate with you directly!
Q: Can I swap my reward for something else?
A: Unfortunately, rewards are not interchangeable. However, if you don’t want your reward, you can gift it to a friend!
FOOD & PRODUCT QUESTIONS
Q: What’s in the Hot Grease Fry Seasoning?
A: Our fry seasoning is a savory, slightly smoky blend that includes salt, smoked paprika, garlic powder, onion powder, and black pepper.
Q: What is the Hot Grease Tartar Sauce Kit?
A: The tartar sauce kit is a dehydrated blend of seasonings & ingredients so you can mix your own fresh tartar sauce at home—without us giving away our secret recipe!
Q: Is the seasoning blend spicy?
A: No, it’s more savory with a hint of smokiness, but you can always add your own heat!
Q: Do the seasonings contain allergens?
A: The fry seasoning does not contain nuts, dairy, or gluten, but it is made in a facility that processes common allergens. The tartar sauce mix contains dehydrated capers and pickles, so check for sensitivities before using.
FUNDRAISING & LOGISTICS QUESTIONS
Q: What happens if you don’t reach your fundraising goal?
A: We’re committed to making Hot Grease happen no matter what! If we don’t hit the full goal, we’ll scale accordingly, but all backers will still receive their promised rewards.
Q: What happens if you raise more than your goal?
A: Any extra funds will go toward expanding our first event, improving our setup, and launching bigger activations in the future. More funds = more dope food, events, and experiences!
Q: Can I donate without choosing a reward?
A: Absolutely! If you just want to support Hot Grease, you can donate any amount without claiming a reward.
Q: Can I become an investor instead of a backer?
A: Right now, this is a crowdfunding campaign, not an investment opportunity. However, if you’re interested in discussing potential investment in Hot Grease’s long-term growth, let’s talk!
Q: Will you have future pop-ups beyond this fundraiser?
A: Yes! This fundraiser is just the beginning—Hot Grease will continue popping up in SoCal, with plans to grow into something much bigger. Stay connected via @hotgreaseco for updates.
OTHER QUESTIONS
Q: Can I volunteer or collaborate with Hot Grease?
A: Possibly! If you’re a chef, creative, artist, or vendor who wants to work with us, hit us up at [email protected]
Q: I have a different question—how can I reach you?
A: DM us on Instagram at @hotgreaseco or email us at [email protected].










Just Because I Care
- Name on the “Hot Grease Collective Founding Supporters” page on the website
- A special thank-you shoutout on IG stories
- The above rewards + an exclusive digital Hot Grease mixtape (curated songs to set the fish fry mood)
- Discount code for a future merch drop
- All the above + exclusive early access to future pop-up tickets before the public
- Personal thank-you note from you
- All the above + access to an invite-only friends & family soft launch event
- All the above + a limited-edition Hot Grease tote or tee exclusive to funders
- A special behind-the-scenes video of Hot Grease's first pop-up
- All the above + a VIP Hot Grease Experience Package at the first big event (reserved seating, extra plates, drinks, etc.)
- Name listed on a Hot Grease Collective signage at future events
- All the above + a private fish fry experience for you and 5 friends (SoCal area only)
- First access to exclusive merch & collabs in the future
- All the above + a fully catered Hot Grease pop-up for a private event (SoCal area only)
- A “Secret Menu” dish named after you (or your nickname) at a future pop-up
Rewards
Just Because I Care
- Name on the “Hot Grease Collective Founding Supporters” page on the website
- A special thank-you shoutout on IG stories
- The above rewards + an exclusive digital Hot Grease mixtape (curated songs to set the fish fry mood)
- Discount code for a future merch drop
- All the above + exclusive early access to future pop-up tickets before the public
- Personal thank-you note from you
- All the above + access to an invite-only friends & family soft launch event
- All the above + a limited-edition Hot Grease tote or tee exclusive to funders
- A special behind-the-scenes video of Hot Grease's first pop-up
- All the above + a VIP Hot Grease Experience Package at the first big event (reserved seating, extra plates, drinks, etc.)
- Name listed on a Hot Grease Collective signage at future events
- All the above + a private fish fry experience for you and 5 friends (SoCal area only)
- First access to exclusive merch & collabs in the future
- All the above + a fully catered Hot Grease pop-up for a private event (SoCal area only)
- A “Secret Menu” dish named after you (or your nickname) at a future pop-up