The Grease is Hot -- Now Let's Get It Poppin!
Hot Grease Collective = Southern flavor with Cali vibes. Help bring next level fish fries & culture to OC. Donate today!

Project Description
🔥 Hot Grease Collective: Where Food, Culture & Community Sizzle 🔥
Bringing the Dopest Fish Fry to Southern California
The Mission
Hot Grease Collective is more than just a fish fry—it’s a cultural movement. We bring people together over crispy, golden fish and fries, served with a side of live music, art, and undeniable vibes. Our mission is to create a food and culture brand that blends high-quality Southern comfort food with exclusive, artistic experiences in Orange County and beyond.
We believe in community, creativity, and connection—and we’re making sure our events and pop-ups reflect that every time we fire up the grease.
The Problem We’re Solving
Southern-style fish fries are a time-honored tradition, but in California, they’re hard to find—and even harder to find done right. On top of that, food pop-ups are often disconnected from local culture and artistry. We’re bridging that gap by creating a unique, high-quality, and culturally rich experience that makes Hot Grease Collective a must-visit for food lovers and creatives alike.
Our pop-ups aren’t just about feeding people. They’re about building a community, amplifying local artists, and creating a fresh space where food and culture collide.
The Market Opportunity
🔥 The U.S. food truck and pop-up industry is worth over $2 billion, with California leading the market.
🔥 Orange County and Los Angeles have some of the most food-obsessed communities in the country, always seeking new, exclusive dining experiences.
🔥 Social media and food culture drive demand for trendy, experience-driven dining, making pop-ups like Hot Grease Collective a prime contender for growth.
We’re building something rare and in demand—a fish fry experience that blends high-end, exclusive vibes with real community roots.
What We Do & How We Solve the Problem
At Hot Grease Collective, we serve:
🐟 Perfectly crispy, Southern-style fried fish—with our signature tartar sauce and seasoned fries.
🎶 A handpicked soundtrack—curated with timeless funk, soul, and hip-hop to set the vibe.
🎨 Live art, music, and culture-infused events—partnering with dope artists, DJs, and brands to bring people together.
We’re starting with a simple menu and small-batch pop-ups, making sure every event is top-tier and unforgettable. Then, we’ll expand into bigger events, collabs, and food festivals—cementing Hot Grease Collective as a go-to name in California’s food and culture scene.
Why We’re Crowdfunding & How We’ll Use the Funds
Hot Grease is officially in motion—and this next phase is all about staying visible, staying consistent, and scaling with intention.
Since launching, we’ve secured our permits, joined a commercial kitchen, debuted at our first event, and started building a buzz. Now, we’re raising funds to expand operations, cover essential monthly costs, and grow our presence through bold marketing, strategic events, and steady vending.
Your support will help us:
✅ Pre-pay commercial kitchen space for consistent food prep & safety ($2,280 for 6 months)
✅ Restock high-quality inventory and packaging for upcoming pop-ups ($2,000)
✅ Book vendor space at high-traffic cultural events ($2,000)
✅ Invest in marketing, signage, and branded materials ($1,500)
✅ Partner with local creatives and influencers to expand our reach ($1,500)
✅ Cover event production costs for our flagship Hot Grease Fish Fry ($2,000)
This isn’t just about fries and fish—it’s about creating something sustainable, rooted, and unapologetically culture-forward. Every dollar gets us closer to turning Hot Grease into one of Southern California’s most sought-after food and culture brands.
🔥 Want to support and look good doing it? 🔥
Check out our Hot Grease Collective merch on Bonfire! Every purchase helps fund our launch while making sure you stay fresh in exclusive, limited-run gear.
Grab your merch here!
Meet the Team
👩🏽🍳 Asha, Founder & Creative Director – The visionary behind Hot Grease Collective, blending food, culture, and community to create an unforgettable experience.
🎶 Our extended collective – A growing network of artists, DJs, and vendors who bring the energy to every event.
Thank You for Believing in Hot Grease Collective!
Your support isn’t just funding a business—it’s fueling a movement. Every dollar helps us build something real, soulful, and unforgettable in the food and culture scene.
But Hot Grease isn’t just about good food—it’s about community and care. That’s why 3% of every purchase will go toward our reproductive justice mutual-aid fund The Potlikker Line, providing direct financial support for abortion access, birth support, postpartum care, gender-affirming care, and more. Because when we show up for each other, we all thrive.
Join us on this journey! Whether you contribute, share our campaign, or pull up to a pop-up, you’re part of the Hot Grease Collective family.
Let’s turn up the heat and make this happen—because the grease is hot, and the vibes are even hotter. 🔥🐟
The Campaign FAQs
🔥 Hot Grease Collective Crowdfunding FAQs 🔥
GENERAL QUESTIONS
Q: What is Hot Grease Collective?
A: Hot Grease Collective is a bold new food and culture brand rooted in Southern flavors and dope, exclusive events. We’re starting with a fish fry pop-up in Southern California and expanding into a full-scale cultural experience. This fundraiser helps launch our first major pop-ups and secure essential permits, equipment, and supplies.
Q: How can I support?
A: You can support by donating to the crowdfunding campaign, sharing it with friends, or even purchasing an exclusive reward. Every dollar helps bring Hot Grease to life!
Q: Where will the pop-ups be located?
A: Hot Grease will primarily pop up in Santa Ana, CA to start, with plans to expand into Orange County and eventually Los Angeles.
Q: What’s the money being used for?
A: The funds will cover critical startup costs like:
- Health permits & commercial kitchen access
- Equipment & supplies (fryers, prep tools, packaging)
- Marketing & branding (to get the word out)
- Production of rewards for our amazing backers
REWARD & SHIPPING QUESTIONS
Q: When will I receive my reward?
A: All digital rewards (thank-yous, mixtapes) will be sent within 2 weeks of donation. Physical rewards (seasoning kits, merch) will be fulfilled within 90 days of hitting our fundraising goal. High-tier rewards (VIP event invites, private fish fries) will be coordinated separately.
Q: Do you ship rewards internationally?
A: At this time, we are only shipping within the U.S. for physical rewards due to costs and food import restrictions. However, digital rewards are available to everyone!
Q: How will I get my VIP or event-based reward?
A: If you pledged for a VIP event experience, we will send details via email once we lock in dates. For private fish fry rewards, we’ll coordinate with you directly!
Q: Can I swap my reward for something else?
A: Unfortunately, rewards are not interchangeable. However, if you don’t want your reward, you can gift it to a friend!
FOOD & PRODUCT QUESTIONS
Q: What’s in the Hot Grease Fry Seasoning?
A: Our fry seasoning is a savory, slightly smoky blend that includes salt, smoked paprika, garlic powder, onion powder, and black pepper.
Q: What is the Hot Grease Tartar Sauce Kit?
A: The tartar sauce kit is a dehydrated blend of seasonings & ingredients so you can mix your own fresh tartar sauce at home—without us giving away our secret recipe!
Q: Is the seasoning blend spicy?
A: No, it’s more savory with a hint of smokiness, but you can always add your own heat!
Q: Do the seasonings contain allergens?
A: The fry seasoning does not contain nuts, dairy, or gluten, but it is made in a facility that processes common allergens. The tartar sauce mix contains dehydrated capers and pickles, so check for sensitivities before using.
FUNDRAISING & LOGISTICS QUESTIONS
Q: What happens if you don’t reach your fundraising goal?
A: We’re committed to making Hot Grease happen no matter what! If we don’t hit the full goal, we’ll scale accordingly, but all backers will still receive their promised rewards.
Q: What happens if you raise more than your goal?
A: Any extra funds will go toward expanding our first event, improving our setup, and launching bigger activations in the future. More funds = more dope food, events, and experiences!
Q: Can I donate without choosing a reward?
A: Absolutely! If you just want to support Hot Grease, you can donate any amount without claiming a reward.
Q: Can I become an investor instead of a backer?
A: Right now, this is a crowdfunding campaign, not an investment opportunity. However, if you’re interested in discussing potential investment in Hot Grease’s long-term growth, let’s talk!
Q: Will you have future pop-ups beyond this fundraiser?
A: Yes! This fundraiser is just the beginning—Hot Grease will continue popping up in SoCal, with plans to grow into something much bigger. Stay connected via @hotgreaseco for updates.
OTHER QUESTIONS
Q: Can I volunteer or collaborate with Hot Grease?
A: Possibly! If you’re a chef, creative, artist, or vendor who wants to work with us, hit us up at [email protected]
Q: I have a different question—how can I reach you?
A: DM us on Instagram at @hotgreaseco or email us at [email protected].










Just Because I Care
- Name on the “Hot Grease Collective Founding Supporters” page on the website
- A special thank-you shoutout on IG stories
- The above rewards + an exclusive digital Hot Grease mixtape (curated songs to set the fish fry mood)
- Discount code for a future merch drop
- All the above + exclusive early access to future pop-up tickets before the public
- Personal thank-you note from you
- All the above + access to an invite-only friends & family soft launch event
- All the above + a limited-edition Hot Grease tote or tee exclusive to funders
- A special behind-the-scenes video of Hot Grease's first pop-up
- All the above + a VIP Hot Grease Experience Package at the first big event (reserved seating, extra plates, drinks, etc.)
- Name listed on a Hot Grease Collective signage at future events
- All the above + a private fish fry experience for you and 5 friends (SoCal area only)
- First access to exclusive merch & collabs in the future
- All the above + a fully catered Hot Grease pop-up for a private event (SoCal area only)
- A “Secret Menu” dish named after you (or your nickname) at a future pop-up
Rewards
Just Because I Care
- Name on the “Hot Grease Collective Founding Supporters” page on the website
- A special thank-you shoutout on IG stories
- The above rewards + an exclusive digital Hot Grease mixtape (curated songs to set the fish fry mood)
- Discount code for a future merch drop
- All the above + exclusive early access to future pop-up tickets before the public
- Personal thank-you note from you
- All the above + access to an invite-only friends & family soft launch event
- All the above + a limited-edition Hot Grease tote or tee exclusive to funders
- A special behind-the-scenes video of Hot Grease's first pop-up
- All the above + a VIP Hot Grease Experience Package at the first big event (reserved seating, extra plates, drinks, etc.)
- Name listed on a Hot Grease Collective signage at future events
- All the above + a private fish fry experience for you and 5 friends (SoCal area only)
- First access to exclusive merch & collabs in the future
- All the above + a fully catered Hot Grease pop-up for a private event (SoCal area only)
- A “Secret Menu” dish named after you (or your nickname) at a future pop-up