Fresh Glass Season One
Sharing the stories and spirits of women and BIPOC innovators in food, beverage, and entrepreneurship.

Project Description

As a Black woman-owned business in San Diego County, my mission to promote women and people of color in the wine and beer industry came to life by creating SIP Wine & Beer. Witnessing a grassroots movement succeed through community, culture, and conversation has been a life-changing experience. I am excited to continue elevating women and BIPOC communities through Fresh Glass, a lifestyle docu-series airing on KPBS, PBS, Create TV, and other affiliates in Fall 2022. Created by Fresh Glass Productions, LLC, a company formed by Theresa Hoiles and myself, our mission is to amplify the voices of women and BIPOC entrepreneurs. Fresh Glass Productions, LLC is the conduit to representation through storytelling, community engagement, and advocacy.
Fresh Glass is a deep dive into the food and beverage industry with guests whose backgrounds, personalities, and journeys symbolize empowerment, grit, and perseverance. As your host, viewers will join me on adventures to wineries, breweries, and restaurants, sharing the stories and spirits of women and BIPOC innovators.
We are humbled to be a part of the Public Television ecosystem and KPBS family and mission to provide "stories that make us think, help us dream, and keep us connected." Fresh Glass guests embody a strong work ethic, purposeful business practices, and proof that the pursuit of the American dream runs through the veins of every citizen, no matter their color or gender.
Supporting women and BIPOC communities is vital. We ask that you help by becoming a sponsor. Your sponsorship will reach 50M viewers throughout the United States, increasing diversity and representation in public television viewership. This is essential to broaden the perspectives we see the world and our communities. With your support, audiences will have tangible evidence that women and BIPOC leaders exist in industries traditionally overlooked.
Thank you for being a part of this historical project, and we look forward to embarking on this journey with your support.
Sincerely,
Cassandra Schaeg Theresa Hoiles
Co-Creator, Producer, and Host Co-Creator, Producer, and Writer
Updates
The Campaign FAQs
Frequently Asked Questions:
What does my donation support?
Your donation goes towards production costs for Season One of Fresh Glass. Production costs include:
- Filming
- Editing
- Color Mastering
- Production staff
- Music
- Photography
How will my name appear in the credits as a Fresh Glass Innovator?
Your name will be listed in the closing credits of each episode. A representative from Fresh Glass Productions will reach out to confirm the spelling of your name.
How can I learn more about Fresh Glass?
Visit www.freshglassproductions.com to learn more about the show, events, and announcements.











Support Season One of Fresh Glass by becoming a Fresh Glass Insider. Donating $165 towards production supports Fresh Glass through advocacy and representation. Your donation comes with:
- Two Fresh Glass T-Shirts
- Two Stemless Wine Glasses
- Two Fresh Glass Coasters
Believe in the mission of Fresh Glass and want to donate? Your donation supports the stories of women and BIPOC innovators defying the odds in arenas traditionally underrepresented.

Show your support for Season One of Fresh Glass by becoming a Fresh Glass Advocate. Donating $65 towards production shows your commitment to public television programming, uplifting women, and BIPOC innovators. Your donation comes with a
- Fresh Glass T-shirt
- Fresh Glass stemless wine glass

Become a Fresh Glass Innovator and have your name listed in Season One Fresh glass sponsorship credit list. Donating $300 towards production ensures programming is funded, and our mission to be the conduit to representation through storytelling, community engagement, and advocacy continues.
Your donation comes with:
- Your name listed as a contributor in the funding credits on each episode AND
Fresh Glass Box that includes:
- One Fresh Glass T-Shirt
- One pair of Fresh Glass Sweat pants
- Two Stemless Wine Glasses
- Two Fresh Glass Coasters
- One ticket to the Fresh Glass Premier
Rewards

Support Season One of Fresh Glass by becoming a Fresh Glass Insider. Donating $165 towards production supports Fresh Glass through advocacy and representation. Your donation comes with:
- Two Fresh Glass T-Shirts
- Two Stemless Wine Glasses
- Two Fresh Glass Coasters
Believe in the mission of Fresh Glass and want to donate? Your donation supports the stories of women and BIPOC innovators defying the odds in arenas traditionally underrepresented.

Show your support for Season One of Fresh Glass by becoming a Fresh Glass Advocate. Donating $65 towards production shows your commitment to public television programming, uplifting women, and BIPOC innovators. Your donation comes with a
- Fresh Glass T-shirt
- Fresh Glass stemless wine glass

Become a Fresh Glass Innovator and have your name listed in Season One Fresh glass sponsorship credit list. Donating $300 towards production ensures programming is funded, and our mission to be the conduit to representation through storytelling, community engagement, and advocacy continues.
Your donation comes with:
- Your name listed as a contributor in the funding credits on each episode AND
Fresh Glass Box that includes:
- One Fresh Glass T-Shirt
- One pair of Fresh Glass Sweat pants
- Two Stemless Wine Glasses
- Two Fresh Glass Coasters
- One ticket to the Fresh Glass Premier