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FOOLPROOF™ - making daily hair goals a reality.

Seeking capital to launch into the marketplace. Join us in unlocking a time efficient daily solution to thicker, fuller looking hair!

$1,130
pledged of$75,000 goal
7
73Days Left
Fund it
Campaign Ends on August 30, 2024

Project Description

FOOLPROOF is an innovative dry hair styling product line on a mission to redefine daily hair routines, through products designed to deliver thicker, fuller looking hair, without a heat activation required. FOOLPROOF is more than just a brand, it's a movement toward simplified daily routines and more confidence for all. Read through a brief deck presentation here, for more.

Through testing and researching countless products in the current market & conducting several customer/market research in surveys, questionnaires, etc., we have discovered a real gap in the styling product selection! Our styling products are designed to deliver thicker, fuller looking hair, without a heat activation required to achieve results. 

The global hair care market was estimated to be valued at $91.6B in 2022, and is anticipated to grow from $99.53B in 2023 to $147.49B by 2030. E-commerce has become a significant channel for distribution, with consumers increasingly preferring the convenience and accessibility of online shopping. With the introduction of TikTok Shop, IG Shop, and the growing trend of live-shopping, digital channels are more crucial than ever to the success of a new business in this market. 

At FOOLPROOF, we are committed to transforming the hair product industry by providing a range of innovative products designed to deliver thicker, fuller looking hair, without the heat. The majority of products that target the pain points revolving around lack of volume, flat, fine hair, lifeless hair, etc., all require a heat activation (i.e., blow-drying it in or using a hot tool to activate results) to achieve  desired results. At FOOLPROOF, we prioritize the health and natural beauty of our consumers' hair by offering clean ingredients that still yield high performance results. We are a dry styling line intended for daily use, without the heat component present. Our mission is to empower individuals to embrace their natural hair, at the same time as they embrace a full lifestyle, by offering effective and convenient solutions that enhance the hair's appearance. Through continuous research, customer feedback, and customer-centric values, we aim to set a new standard for hair care, fostering confidence, convenience, and cleanliness in every product. 

FOOLPROOF recognizes the importance of strategic capital allocation to drive our growth and establish a robust foundation for success in the competitive hair product market. FOOLPROOF's capital requirements are carefully calculated to support key initiatives and ensure operational excellence. We're seeking $75,000 in initial working capital. Our primary funding objectives include product development (towards R&D formulation fees and manufacturing), Marketing and Branding (spent covering Shopify website build, branding buildout, and launch promo), Startup costs (covering trademarking and legal setup), and Operational Expenses (packaging, warehousing, logistics).  With this initial capital, we'll be ready to launch into market and have our first product.

At the helm of this company is Paige Wanamaker, the visionary founder with a passion for hair styling and redefining innovative hair products. She is the Owner & Operator responsible for overall business management, strategy, and day-to-day operations. Paige brings 9 years of expertise in the hair industry to steer the strategic direction of the company. Her vision, passion, and leadership set the tone for a dynamic and innovative workplace culture. 

Thank you for your time and consideration on this venture. Startups, such as these, wouldn't be made possible without the help and guidance of investors, like you. Join us in unlocking a more time efficient daily solution to thicker, fuller looking hair. Thank you!

The Campaign FAQs

 **CLICK HERE FOR TEMP. WEBSITE PAGE** Check back for website updates. The website listed on the campaign is not the proper FOOLPROOF website, as we are still under construction currently.

 

  • Have you considered funding through grants and/or bootstrapping?

Yes! I have applied to various grants for female-founded small businesses, as well as local micro grants. I am still waiting for a majority of those to close and applications to be processed. They are all within the $5,000 and lower range, and if awarded, will go towards warehousing inventory. I have also already invested personal funds from my savings which all went toward preliminary setup costs (legal formation, initial development fees, branding, etc.).

 

  • Have you considered small business loans?

Of course! However, many lenders won't allow you to apply for a traditional small business loans until you've been in business for 2+ years. Since this is still a startup, pre-revenue, and was legally formed less than a year ago, I have been unable to go this route. Further, often times small businesses end up upside down using loans at this stage (cash-poor while still owing on the loan). Therefore, bootstrapping, friends & family, and fundraising are often recommended for funding. 

 

  • I prefer to be an anonymous donor. Is this possible?

Yes! You can check out as a Guest.

 

  • What areas will my contributions go towards?

The main "buckets" your contribution will go towards are: Research & Development fees with my manufacturer, filling costs first the first batch of inventory, packaging and component parts, warehousing inventory, and bringing us through to launch-time. With this initial capital met, we'll be ready to seek seed and Series A funding. 

 

  • Is my contribution tax-deductible?

The IFundWomen platform does not provide official tax receipts upon contributing, however, reach out to me directly after contributing and I can provide documentation of donation, if needed. Since FOOLPROOF is not a non-for-profit, contributions are not tax deductible. Email [email protected] with any questions or assistance.

 

  • Who is your target market for this product line? 

FOOLPROOF's primary target market revolves around women who seek a convenient and effective solution for achieving their daily goals. FOOLPROOF's ideal customer has the following characteristics: 
  • Geographic Location: Not limited to one specific area
  • Lifestyle: The Girl on the Go; lives a busy lifestyle; does not have the unlimited time or energy to put into her morning hair routine; This girl is not a hair professional and relies on the experts
  • Values: Values benefits and value over a cheap price; Values convenience and time
  •  Age: 23-45
  • Gender: Woman
While our focus centers around the dynamic lifestyle of "the girl on the go", characterized by a busy schedule and a need for time-efficient beauty solutions, our appeal extends beyond this demographic specifically. FOOLPROOF's products are also ideal for the bridal stylist who is running on strict timelines every weekend. These products deliver instant results, without the heat activation required by using a blow dryer or hot tools. By focusing on DTC business, as well as partnerships with major retailers down the line, FOOLPROOF aims to expand market share and attract customers of all kinds.

 

  • When do you plan to launch? 

While we're eager to launch into the marketplace, we fully realize that good things take time and don't want to rush the process or rush to market. Our goal is to launch December 2024, dependent on securing funding. Our brand designers and manufacturers are working hard to have everything physically ready by end of Q3 2024. 

Anonymous
04/30/2024
FOOLPROOF Fam
$500
Jill
04/28/2024
FOOLPROOF BFF
$125
Aunt Carol
04/04/2024
FOOLPROOF BFF
$125
Jillian Marovich
03/27/2024
Monetary Contribution
$5
Walkers
03/27/2024
FOOLPROOF BFF
$125
Mike and Cindy Marovich and Family
03/25/2024
FOOLPROOF BFF
$125
Sharon
03/23/2024
FOOLPROOF BFF
$125
Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
25.00 USD
FOOLPROOF Acquaintance

If you contribute $25 to this fund, you'll receive exclusive deals and discounts on all product upon launch time! We'll make you our BFF one day ;)

0 Supporters
Select this reward
50.00 USD
FOOLPROOF Fan

If you contribute $50 to this fund, you'll receive a handwritten note from our founder, along with exclusive deals and discounts for once launch time happens! (We love our fans!)

150 Left
0 Supporters
Select this reward
125.00 USD
FOOLPROOF BFF

When you contribute $125 to this fund, you''ll receive your very own FOOLPROOF Dry Volume + Thickening Spray (AKA our hero product !!!) and an official FOOLPROOF trucker hat, mailed straight to you, with a note from our founder. (Because we're best friends now!)

95 Left
5 Supporters
Select this reward
500.00 USD
FOOLPROOF Fam

If you contribute $500 to this fund, you'll receive a full size FOOLPROOF Dry Volume + Thickening spray (our hero product !!), an official FOOLPROOF trucker hat to sport, exclusive deals and discounts when launch time rolls around, and an exclusive VIP invite to our FOOLPROOF launch party!

99 Left
1 Supporter
Select this reward
1,000.00 USD
FOOLPROOF 4 Life

If you contribute $1000 to this fund, you'll receive a full size FOOLPROOF Dry Volume + Thickening spray (our hero product !!), an official FOOLPROOF trucker hat to sport, exclusive deals and discounts when launch time rolls around, an exclusive VIP invite to our FOOLPROOF launch party, and up to a year of free FOOLPROOF goodies and products. I couldn't do this without you!

25 Left
0 Supporters
Select this reward

About the Entrepreneur

Birmingham, AL
Created 1 Campaign
Lifestyle

Rewards

Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
25.00 USD
FOOLPROOF Acquaintance

If you contribute $25 to this fund, you'll receive exclusive deals and discounts on all product upon launch time! We'll make you our BFF one day ;)

0 Supporters
Select this reward
50.00 USD
FOOLPROOF Fan

If you contribute $50 to this fund, you'll receive a handwritten note from our founder, along with exclusive deals and discounts for once launch time happens! (We love our fans!)

150 Left
0 Supporters
Select this reward
125.00 USD
FOOLPROOF BFF

When you contribute $125 to this fund, you''ll receive your very own FOOLPROOF Dry Volume + Thickening Spray (AKA our hero product !!!) and an official FOOLPROOF trucker hat, mailed straight to you, with a note from our founder. (Because we're best friends now!)

95 Left
5 Supporters
Select this reward
500.00 USD
FOOLPROOF Fam

If you contribute $500 to this fund, you'll receive a full size FOOLPROOF Dry Volume + Thickening spray (our hero product !!), an official FOOLPROOF trucker hat to sport, exclusive deals and discounts when launch time rolls around, and an exclusive VIP invite to our FOOLPROOF launch party!

99 Left
1 Supporter
Select this reward
1,000.00 USD
FOOLPROOF 4 Life

If you contribute $1000 to this fund, you'll receive a full size FOOLPROOF Dry Volume + Thickening spray (our hero product !!), an official FOOLPROOF trucker hat to sport, exclusive deals and discounts when launch time rolls around, an exclusive VIP invite to our FOOLPROOF launch party, and up to a year of free FOOLPROOF goodies and products. I couldn't do this without you!

25 Left
0 Supporters
Select this reward