Chavi Hill wearing Serpent Virtumatte
A B O U T F E M P O W E R
Fempower Beauty is the world’s first activist beauty brand, making high-end luxury products and giving back – one game-changing beauty product at a time.
We are a community of badass femmes, using empowerment to transform the beauty industry in major ways.
W H A T W E S T A N D F O R
We wanted to make giving back as easy as putting on your favorite luxury products. With the beauty industry so focused on profits and perfection, we are creating the change we want to see, centering our brand around activism. We use beauty to uplift, not exploit. Much more than a campaign, giving back is woven into the DNA of our brand. For every luxury product purchased, we donate the same luxury product to a femme in need. Fempower products are activism in the form of makeup – because we believe empowering skin, community and souls need to be one and the same.
Co-founder, Alexis has spent years formulating products for the makeup industry’s leading global companies. Her expertise fuelled the development of our Virtumatte lipstick formula – which if you haven't tried it, is quite literally, a best in its class matte lipstick. It leaves your lips feeling smooth, protected, lubricated and nourished. You may even find yourself reconsidering your relationship with your lip balm. Whatever you’re into, we’re into. Besides quality, we also hold our products to high ethical standards. For our first collection we went to Italy, ate all the pasta, and sourced the highest quality cruelty-free ingredients to bring you the most comfortable matte bullet that has ever touched your lips.
We built Fempower Beauty to collectively reclaim the untold stories of remarkable women and inspire others to own their narrative. We spread messages of empowerment on our social channels and IRL during our Humans of Fempower Salons, with a community of humans who think differently, like us. We dream of opening a store where stories can come to life all the time. A sacred space where all those who think differently, can gather, connect, and even discover their identities through beauty. With your help – our community of changemakers, we can get there.
W E T E L L S T O R I E S
Each of our products is made to tell a story. We examine history through a matriarchal lens and question patriarchal stories we’ve been told for centuries.
Our first product line, the Genesis Collection, is made up of four lipsticks. They are essenced with forbidden fruit and blended carefully with radically bold pigment to drench your lips in rich lasting color, every time you swipe. These shades come to life in the form of characters, where we flipped the patriarchal narrative of Adam and Eve, and retold a Fempowered version of the story. Our products are personified to make you ask questions about history. Like, what if Adam took a bite out of the apple first? Would society look different today?
The Genesis Collection / A fempowered story of Adam & Eve
H E L P U S L A U N C H E G Y P T
With your help, we will bring more untold stories of powerful femmes from ancient Egypt. Stories that were burned down with Alexandria, Egypt’s Capital. We often think of the women of Egypt, as simply stunning and beautiful. But we want to celebrate, emphasize, highlight and spotlight how they ruled empires. Empires, that were some of the most successful in all of history. With these stories come more industry leading products, this time, hero-ing the eye. Your donation will fund the next round of production, and bring these empowering untold stories to light.
The Egypt Collection
A S P A C E F O R C O M M U N I T Y
Buying beauty products is special. Buying giveback luxury beauty products, is something else. That's why we want to create a pop-up (eternal) space for our #HumansofFempower to think differently, shop give-back and activate the change they wish to see. This is the space that takes wearing your impact to the next level. A space that brings the stories written into our products to life for the modern day femme.
The space will foster support in more ways than one, featuring other mission-driven indie beauty brands. We take collaboration over competition very seriously. And we truly believe we are better together.
#HumansofFempower
L I P S H A V E B E E N T A L K I N G
"We are so proud to be partnering with the ladies of @fempowebeauty, a give back beauty brand whose mission is to empower marginalized communities. Founders Alexis and Christina are partners in business and in life, and have started this company together from the ground up. We couldn’t be happier to work with such extraordinary, passionate hardworking women."
– Kristen Gibson and Stacy Lee, Founders of Dignity Not Despair
"First wing engagement! Members Alexis and Christina, started a company together [at The Wing] and this weekend – got engaged!!!!! So happy for you and so full of joy!"
– Audrey Gelman, Founder of The Wing
F E A T U R E D B Y
F O U N D E R S
We created Fempower when we realized we no longer related to brands on the beauty market. We wanted to see a brand of substance that encouraged critical thinking, dove beneath the surface, actively engaged with their audience, and didn’t push dogma. A globally conscious brand that gave back. Built by us, for us. Thus on the night of the 2017 Women’s March, Fempower was born.
The sheer volume of women that came together across the world to march for equality sparked a desire in us we didn’t know we had. The idea was for a product that women interact with on a daily basis to spark that kind of magic and create impact. We chose beauty products because they have inevitably dictated what it means to be “feminine” for centuries. And we knew that those rules had to change.
M E E T O U R F E M F A M
A L E X I S & C H R I S T I N A
Co-founders, former expert Shiseido Product Developer and former Educator, Ph.D Candidate
#femfacts
We met on Tinder. We got engaged 5 years later – this June at The Wing. We are both from the same island in Greece (peep the rewards you can see it for yourself). Alexis does Christina’s makeup every morning.
Our Founders, living their Fempowered story
A L A N N A
Designer, freelance Creative Director at Vol. 28
This woman has single handedly designed every element of our Fempower content – from our logo series, to pins, e-commerce, social content, illustrations, much copywriting & packaging. She makes all our design dreams come to life.
#femfact
Alanna is Australian and has lived in Sydney, Lyon, Hội An and Paris while building Fempower with us from a far. We've only met in person three times!
Our designer living her Fempowered narrative
L E N A
Photographer, freelance Photographer @lenanicolson
The woman behind the lens. She has held our hands through every photoshoot Fempower has had, and has happily accepted even the wildest of requests. Relentlessly executes the vision we have for Fempower.
#femfact
She hails from Colorado – bringing so much ease, patience and zen to the team. Lena has shot every single Fempower campaign to date.
Our photographer living her Fempowered life
A magical unicorn has just sprinkled fairy dust on you!
Thank you from the bottom of our hearts for helping rewrite beauty history.
