Esōes (SOS) Cosmetics - Personal Safety Cosmetics
At Esōes (pronounced SOS) we're combining science + beauty + technology to create products that could save your life!
Project Description
Eleven years ago, my mother-in-law's final words were spoken during a 911 call. After nearly 40 years of inflicting violence, my father-in-law took the lives of my mother-in-law, brother-in-law, and himself on April 10, 2013. At that time, I was entering my third year as an entrepreneur working with survivors of sex trafficking and gender-based violence. We served as the lifeline for many of our clients, yet we couldn't be there for my mother-in-law.
Our world could have stopped that day, but instead, we chose to become the light. We built our social impact company to serve over 10,000 survivors. Then, in 2021, we asked ourselves, "What could have possibly saved Marcia Hoover? What could have helped prevent the violence and abuse of the 10,000 clients we served?"
The shocking answer was nothing. This realization led us to launch Esōes Cosmetics, combining beauty, science, and technology to create a lipstick, app, and roofie test strips that could save lives.
And we launched it on what would have been my mother-in-law’s 71st birthday. Today we are working to end generational violence in our family and yours through what we call our lipstick + safety revolution!
Esōes Cosmetics is combining beauty, science, and technology to fight the epidemic of drug facilitated sexual assault and violence.
Our first patent issued product is a tech enabled lipstick which incorporates roofie drink test strips in a special chamber that keeps the diagnostic accuracy, and a panic button that connects to our customizable safety app so you can send your location, a text or a phone call to a contact, sound an alarm, or even contact emergency services who can priority dispatch authorities to your location coordinates!
We’ve sold out our first run in over 45 states, have over 12 million views on social media, and have over 60 media stories, including pitching on a national tv show with Entrepreneur called Elevator Pitch and our latest InStyle Story
Esōes is being led by Phil & I, a dynamic power couple with over 20 years of experience building movements that are dedicated to creating a safer world.
Nick was the head scientist for a drug testing nail polish that unfortunately never went to market. But because I knew he had so much experience in lateral flow technology, I spent 8 months pursuing a meeting with him via LinkedIn!
To my surprise, Nick also brought the head engineer from the nail polish project, Adam on our first call where they both shared their excitement about Esōes! We hired Nick, Adam, and their whole team of scientists, engineers, and developers at Kymanox to create our safety device and handle quality assurance + production of our roofie test strips!
Combining science + technology + beauty inside a lipstick felt impossible - but with this team of experts, we built a prototype for a tech enabled lipstick that could save your life in just 6 months!
On Monday, July 8th, after a scorching 120-degree day in Las Vegas, I was working inside my home when my eyes began to burn, and I smelled smoke. Despite the smoke detectors remaining silent and no visible signs of danger, an uneasy feeling prompted me to call the fire department. My husband dialed 911, while I reached for my Esōes lipstick and pressed the emergency panic button.
Thanks to our Esōes emergency services partner Noonlight, who had my name and location coordinates, over a dozen firefighters arrived at our home within six minutes. They discovered our attic on fire, with smoke starting to fill the house. Acting swiftly, they cut through the ceiling and extinguished the flames, leaving only charred remains. The fire captain solemnly informed us that had they arrived even 15 minutes later, they wouldn't have been able to save our home.
We are incredibly grateful that our family is safe, but the fire caused extensive damage to both our home and business belongings.
Initially, we planned this campaign to expand Esōes, but now we are launching it to help save Esōes from the fire's devastation. We need support to replace inventory and supplies not covered by insurance as we navigate a few months of displacement.
Now we’re inviting you to join us in ending the epidemic of sexual and domestic violence through our lipstick revolution.
At Esōes we say, “If it’s not a hell yes, then it’s no. So, are you ready to say hell yes to the lipstick revolution?”
Thank you for considering a contribution to our campaign. Your support means the world to us as we work tirelessly to create a safer world through Esōes Cosmetics.
We are driven by a deeply personal mission to end the epidemic of sexual and domestic violence. Our innovative tech-enabled lipstick not only empowers but also protects. With your help, we can continue our journey to revolutionize safety and beauty, ensuring that no one else has to endure the pain and loss we have faced. Thank you for being a part of this revolution.
Together, we can make a difference.
Joy + Phillip
Updates
The Campaign FAQs
FAQs
What smartphones are compatible with Esōes Personal Safety Lipstick? Smartphones running Android™ version 9.0+ and iPhone® models running iOS 9.0+
Is the lipstick waterproof or water resistant? Because the case has electronic components you want to be careful not to spill any beverages on it or the Bluetooth and battery may need to be replaced.
Is there a version for men and nonstick wearers? Our goal is to create a lip balm next so stay tuned!
Do I need to charge the battery in the lipstick? The battery is the size of a watch battery and will need to be replaced after an estimated 300 pushes. We’ll have additional batteries available on our site + will share a video soon showing you how to do so.
Do I need to have my cellphone with me? Yes. The Esōes Smart Safety cosmetics uses a Bluetooth connection with a paired smartphone that can be up-to 30 feet away.
How do I know if the button has been pushed? In your app under user settings you can see if it’s clicked by looking at the detected, clicks, and last clicked info. Make sure detected says: yes, Clicks say: 1 or as many times as you pressed it, and Last clicked matches the exact time you pushed your button.
Do the drink test strips test for? Currently our drink test strips test for: Flunitrazepam (Rohypnol or Roofies), Alprazolam (Xanax), Diazepam (Valium), Diazepam (Diastat), Temazepam (Restoril), Oxazepam (Serax), Lorazepam (Ativan), Etizolam (Arophlam), Triazolam (Halcion), Nitrazepam (Mogadon)) in alcoholic + nonalcoholic beverages (please note: high dairy or sugar content could impact testing). With additional funding we will have strips that also test for GHB & ketamine
How long does it take for the results to appear? After dipping your test strip to the blue line, it takes 3-5 minutes to analyze. In this time, do NOT drink your drink. Wait until after you get your results. The instructions can also be found on the packaging in case you forget how to use it.
How many times can I use each Esōes drink test? Similar to COVID tests or pregnancy tests, each test is a single use diagnostic.
How do I delete an emergency contact? Hold down the contact and it’ll give you the option to delete it.
Does Esōes Smart Safety Lipstick work internationally? The Esōes device does work internationally. If you are outside of the United States, your device would be able to send text message alerts to your emergency contacts informing them that you are in an emergency situation. Please note that your phone must be connected to cellular data or WiFi in order for the Esōes to send out alerts and the 24/7 emergency features on Esōes+ are only available in the United States at this time.
Can I test the emergency alert system? Yes! We totally recommend trying it so you can make sure it was set up properly and so you have ease of use in an emergency! If you’d like discreet emergency assistance, press your device however many times you customized it for the emergency feature in app. A caring dispatcher from our partner Noonlight will immediately text you, and if you’re in danger or unable to respond, they’ll send emergency services to your exact location. Need to cancel? Enter your 4-digit PIN in user settings inside your app or text it to your dispatcher.
What happens if I accidentally press the button? Use your PIN number to cancel emergency dispatch or just let your contacts know it was a test!
How much is the fee for Esōes+ 24/7 emergency feature? $69.99 a year
Does Esōes always use my location? Yes, but only to ensure the fastest possible response time during an emergency.
What numbers will Esōes call me from in an emergency? When you receive your device you can save 4 phone numbers under 1 contact (Esōes Emergency) in your cell phone. These numbers come from our emergency partner Noonlight’s Monitoring Center. Save the following numbers:
(619) 304-4016
(619) 329-8846
(619) 329-8736
(619) 329-8928
*PLEASE DO NOT CALL THESE NUMBERS, THESE ARE THE SPECIFIC PHONE NUMBERS THAT WILL CONTACT YOU IN AN EMERGENCY.*
How do I set up my app?
STEP 1: To get started with using the app, go to USER SETTINGS and fill in your profile. Create a 4-digit PIN number to use for the emergency service action, powered by Noonlight. Please store your PIN safely as it cannot be recovered currently, if your PIN is lost, re-install the app and set a new one.
STEP 2: Head over to CONTACTS, tap “Create a Contact/Group” and use the pink + button to add a contact. You can create a group by tapping on the dropdown and selecting “Create New Group"
STEP 3: To configure actions for one, two and three clicks of the device, go to the ACTIONS page.
Here’s what each action does:
SMS: Sends a customized text message to your contacts/groups. Go to the MESSAGES page to customize the text message
Call: Calls your contacts/groups without you needing to talk to them. When your contacts pick up, they will hear an automated voice message. Go to the MESSAGES page to customize the voice message.
Location: Sends your current location to your contacts/groups. Must have location permission turned on and set to "Always Allow"
Sound: Plays alarm from phone even when phone is set to silent/Do Not Disturb mode Emergency Services: Establishes communication with Noonlight, an emergency service provider. You will receive a text message from an operator to initiate contact. Your location will be updated every 10 seconds. To cancel the update, go to USER SETTINGS, tap “Cancel Alarm” enter your 4-digit PIN number correctly. Entering your 4-digit PIN incorrectly will make the app look like it’s not sending your location, but it is.
STEP 4: To enable these, tap on an action you want to do for each button click and you can either add contacts to it or enable/disable it. Make sure you follow the prompts to allow permissions.
STEP 5: Once you’re ready to head out for the night, make sure you leave the app open in the background! You can switch between apps and lock your phone, but do not exit out of the app while you are
We are incredibly grateful that our family is safe, but the fire caused extensive damage to both our home and business belongings. Initially, we planned this campaign to expand Esōes, but now we are launching it to help save Esōes from the fire's devastation. We need support to replace inventory and supplies not covered by insurance as we navigate a few months of displacement and missed opportunities. Our Esōes lipstick played a crucial role in saving our home on one of the worst days of our lives, and now we’re asking for your support to continue our mission to help others through their worst days.
100% combed cotton, regular fit, midweight neck ribbing, side seams, shoulder to shoulder tape, double needle hems, preshrunkUnisex
Available Sizes: S-XL
Color: Black
All Esōes branded merch have labour standards that aim to achieve safe, fair, legal and humane working conditions for everyone working in their supply chain. They work with great people and care for their well-being. They care how they do business, who they do business with, and how people are treated.
100% combed cotton, regular fit, midweight neck ribbing, side seams, shoulder to shoulder tape, double needle hems, preshrunk Unisex
Available Sizes: S-XL
Color: Black
All Esōes branded merch have labour standards that aim to achieve safe, fair, legal and humane working conditions for everyone working in their supply chain. They work with great people and care for their well-being. They care how they do business, who they do business with, and how people are treated.
Keep yourself safer with the ultimate Esōes Personal Safety Starter Kit: The Brat Pack which includes:
1 - Esōes Safety Device with bluetooth connected panic button
2 - Interchangeable lip colors of your choice
5 - Benzodiazepine Test Strips (Which test for: Flunitrazepam (Rohypnol or Roofies), Alprazolam (Xanax), Diazepam (Valium), Diazepam (Diastat), Temazepam (Restoril), Oxazepam (Serax), Lorazepam (Ativan), Etizolam (Arophlam), Triazolam (Halcion), Nitrazepam (Mogadon))
1 year of our Esōes+ App which allows you 24/7 access to emergency services who can priority dispatch authories or your trusted contacts with a push of a button
1 ticket to an "It's Giving Safety" class
U.S. Patent No. 11,796,478
The Esōes Smart Safety Lipstick is the first patent-issued liquid lipstick or gloss with roofie test strips and a Bluetooth-connected button that connects to our customizable Esōes safety app!
A brand strategy session with Joy Hoover will provide clarity, direction, and a plan for elevating your brand! We will focus on three key areas:
1. Brand Identity & Audience Alignment
We’ll define or refine your brand’s core identity, mission, and unique value proposition to ensure it resonates with your target audience.
2.Messaging & Visual Consistency
We’ll craft a clear brand voice and cohesive visual identity to deliver a consistent, impactful message across all touchpoints.
3. Actionable Brand Roadmap
Together, we’ll create a plan to ensure your brand's long-term growth and success.
Level up your fundraising game with a 1:1 coaching session with Joy Hoover! Having raised millions through innovative strategies like Peer-to-Peer Fundraising, Monthly Donor Campaigns, and Community Campaigns, Joy’s here to help you crush your fundraising goals.
In this session, you'll get to choose from:
1. Peer-to-Peer Fundraising Hacks: Learn how to tap into your network and turn supporters into fundraising champions.
2. Monthly Donor Magic: Build a steady stream of income with strategies to grow a loyal base of monthly donors.
3. Community Campaign Success: Create campaigns that rally your community and inspire action.
Whether you’re just starting out or looking to take your efforts to the next level, this session will give you the tools and confidence to make it happen. Let’s increase your impact and change the world together!
Rewards
We are incredibly grateful that our family is safe, but the fire caused extensive damage to both our home and business belongings. Initially, we planned this campaign to expand Esōes, but now we are launching it to help save Esōes from the fire's devastation. We need support to replace inventory and supplies not covered by insurance as we navigate a few months of displacement and missed opportunities. Our Esōes lipstick played a crucial role in saving our home on one of the worst days of our lives, and now we’re asking for your support to continue our mission to help others through their worst days.
100% combed cotton, regular fit, midweight neck ribbing, side seams, shoulder to shoulder tape, double needle hems, preshrunkUnisex
Available Sizes: S-XL
Color: Black
All Esōes branded merch have labour standards that aim to achieve safe, fair, legal and humane working conditions for everyone working in their supply chain. They work with great people and care for their well-being. They care how they do business, who they do business with, and how people are treated.
100% combed cotton, regular fit, midweight neck ribbing, side seams, shoulder to shoulder tape, double needle hems, preshrunk Unisex
Available Sizes: S-XL
Color: Black
All Esōes branded merch have labour standards that aim to achieve safe, fair, legal and humane working conditions for everyone working in their supply chain. They work with great people and care for their well-being. They care how they do business, who they do business with, and how people are treated.
Keep yourself safer with the ultimate Esōes Personal Safety Starter Kit: The Brat Pack which includes:
1 - Esōes Safety Device with bluetooth connected panic button
2 - Interchangeable lip colors of your choice
5 - Benzodiazepine Test Strips (Which test for: Flunitrazepam (Rohypnol or Roofies), Alprazolam (Xanax), Diazepam (Valium), Diazepam (Diastat), Temazepam (Restoril), Oxazepam (Serax), Lorazepam (Ativan), Etizolam (Arophlam), Triazolam (Halcion), Nitrazepam (Mogadon))
1 year of our Esōes+ App which allows you 24/7 access to emergency services who can priority dispatch authories or your trusted contacts with a push of a button
1 ticket to an "It's Giving Safety" class
U.S. Patent No. 11,796,478
The Esōes Smart Safety Lipstick is the first patent-issued liquid lipstick or gloss with roofie test strips and a Bluetooth-connected button that connects to our customizable Esōes safety app!
A brand strategy session with Joy Hoover will provide clarity, direction, and a plan for elevating your brand! We will focus on three key areas:
1. Brand Identity & Audience Alignment
We’ll define or refine your brand’s core identity, mission, and unique value proposition to ensure it resonates with your target audience.
2.Messaging & Visual Consistency
We’ll craft a clear brand voice and cohesive visual identity to deliver a consistent, impactful message across all touchpoints.
3. Actionable Brand Roadmap
Together, we’ll create a plan to ensure your brand's long-term growth and success.
Level up your fundraising game with a 1:1 coaching session with Joy Hoover! Having raised millions through innovative strategies like Peer-to-Peer Fundraising, Monthly Donor Campaigns, and Community Campaigns, Joy’s here to help you crush your fundraising goals.
In this session, you'll get to choose from:
1. Peer-to-Peer Fundraising Hacks: Learn how to tap into your network and turn supporters into fundraising champions.
2. Monthly Donor Magic: Build a steady stream of income with strategies to grow a loyal base of monthly donors.
3. Community Campaign Success: Create campaigns that rally your community and inspire action.
Whether you’re just starting out or looking to take your efforts to the next level, this session will give you the tools and confidence to make it happen. Let’s increase your impact and change the world together!