ElleRate’s mission is to amplify women's voices and choices as the VIPs we are in the consumer marketplace by giving us a place to discover, review, share, and support the wide world of products, services, and workplaces that best elevate us and reflect our values.
On ElleRate, women consumers (who account for 83% of all consumer spending) and our partner consumer businesses and nonprofit women's empowerment organizations team up so we can all win bigger.
Women are the primary purchasers, not only for themselves, but for their families, households, and extended networks of coworkers and friends. ElleRate estimates that about 36 million women in the U.S. are unapologetically aligned with our message and mission and primed to become early adopters.
ElleRate is a review site that provides women with a fun and easy way to voice what we want in exchange for our prized business...so that both women and the businesses and nonprofits that love us can reach new heights.
Michelle Moore is the Founder/CEO of ElleRate.
After her years in senior corporate marketing positions, Michelle transitioned to business ownership, where she spent 14 years selling products directly to women while equipping a team of 200 female business owners with tools for greater confidence, skills, and success.
During this time, she gained a wealth of knowledge about what women really want in exchange for our prized business, and what types of support we need in order to prosper.
Putting these insights into action in her own business was key to Michelle’s ability to generate personal sales in the Top 5% each year and build a Top 1% sales organization.
This inspired Michelle to forge a way for female consumers, consumer companies, and women-elevating organizations to make more needs-meeting commerce together on a broader scale...with women's voices and choices at center stage.
