Elevate Your Self-Care with That Good Good

That Good Good LLC is revolutionizing personal care for melanin-rich individuals by tackling common issues like hyperpigmentation, ingrown hairs, dryness, and irritation. Our mission is to empower our community by providing products specifically designed to address the unique needs of the vulva area, ensuring relief, comfort, and confidence. We are committed to creating innovative, high-quality solutions that celebrate and protect melanin-rich skin, enhancing the well-being of our customers with every use.

Mainstream personal care products often fail to cater to the specific needs of melanin-rich skin, which can be more prone to issues like dryness, irritation, and ingrown hairs, especially in sensitive areas. Many products on the market contain harsh chemicals and artificial fragrances that can exacerbate these problems. This lack of tailored solutions leaves a significant portion of the population underserved. 'That Good Good' solves this problem by offering a line of products specifically designed to nourish, protect, and enhance melanin-rich skin, ensuring comfort and effectiveness without compromising on safety.

The market for personal care products tailored for melanin-rich skin is both significant and rapidly growing. With increasing awareness and demand for inclusive and diverse beauty solutions, the opportunity to serve this market is vast. In the U.S. alone, the purchasing power of Black consumers is over $1.5 trillion, and this demographic is highly underserved in the personal care sector. 'That Good Good' is poised to capture a share of this market by offering products that fill the gap left by mainstream brands, providing solutions that are not only effective but also culturally relevant.

That Good Good LLC is a personal care brand dedicated to creating products that are specifically formulated for melanin-rich skin and 3a-4c hair textures. Our product line includes items such as vulva balm, natural hair removal cream, shaving cream, advanced wax, and oral liquid for enhancing vaginal lubrication. Each product is crafted with natural ingredients that are gentle yet effective, ensuring that our customers' skin remains healthy, hydrated, and irritation-free. By focusing on the unique needs of melanin-rich individuals, 'That Good Good' provides solutions that mainstream products fail to offer, addressing common issues like dryness, irritation, and ingrown hairs with targeted care.

We are seeking funding to accelerate the development and launch of That Good Good LLC  products to a broader market. The funds will be allocated toward product development, scaling up manufacturing, and marketing efforts to increase brand awareness and reach our target audience. Additionally, part of the funding will go toward securing partnerships with dermatologists and gynecologists to ensure our products continue to meet the highest standards of safety and effectiveness. By supporting us, you’re helping to bring a much-needed line of inclusive and innovative personal care products to an underserved market.

Our team is driven by a shared passion for innovation and inclusivity in the personal care industry. Leading the team is Tyara Barnes, an accomplished entrepreneur, global account manager, and product manager. Tyara brings a wealth of experience in managing large-scale projects and launching successful products that resonate with diverse audiences. Her expertise in building brands and her dedication to addressing the unique needs of melanin-rich individuals are at the core of 'That Good Good.' Our designer, Otas, adds creativity and a deep understanding of visual storytelling, ensuring that our branding is both impactful and relatable. Together, our team is committed to delivering high-quality, effective products that truly meet the needs of our customers.

We are incredibly grateful for your support and belief in 'That Good Good.' Your backing not only helps us bring these essential products to life but also contributes to a larger movement of inclusivity and self-care for melanin-rich individuals. We want you to know that by supporting us, you’re not just a backer—you’re part of our community and our journey. Thank you for joining us in this mission, and we look forward to sharing the success of 'That Good Good' with you. Together, we’re making a difference, one product at a time!