The DIVAhood: A Fit, Fyne & Fabulous App for divas

Hi! I'm Nicole. CEO and Founder of Fit, Fyne & Fabulous. I am a native New Orleanian, who has lived all across the US! Although, my small family of 4 currently calls Los Angeles, CA home. I am a proud 40+ year old mom of a wonderfully energetic and theatrical daughter, and a handsome, scholarly athlete!

While I have worked in corporate America as a certified senior project / program / portfolio manager for Fortune 500 companies like PwC, Microsoft, Procter & Gamble & IBM, my passion is service. It has always been my desire to live a life of service to others; which I took every opportunity to explore as an active member of many of my church’s ministries and of my public service sorority, Delta Sigma Theta, Inc.

Well, now I am over the top excited to have the opportunity to serve our divas through our very own ministry, Fit, Fyne & Fabulous.

Fit, Fyne & Fabulous is the coming together of my desire to make a societal impact by helping women find weight loss success by cultivating new life long habits.  I know the importance of having a mentorship community / sisterhood for women who desire to take control of their health, in a format that works for them.

Our Fit, Fyne & Fabulous Mission 

Our mission is to redefine the way women, who desire to live healthier lifestyles, find mentors, meal plans and structure to achieve their health and wellness goals, Our mission is and will always be to end the trend of obesity in our communities in order to reduce the number of diagnosis and deaths caused by preventable diseases.

The Problem

Talk to any woman, myself included, and it's evident that losing weight is HARD!  With new fad diets marketed every month, and conflicting information flowing like a river on the internet, it's hard to decipher fact from fiction; what's truly healthy or what's really just marketing hype. 

Despite their best efforts, some women quit before they see true results due to various reasons; including, but not limted to a lack of:

• true health and wellness support system
• knowledge of what combination of foods to eat and when
• knowing how to cook healthy meals that actually taste as good as unhealthy meals
• education on how to plan and prep meals for themselves and their family
• commitment / self love and on-going motivation
• the skills needed to organize their lives in a way that allow health and wellness to become a priority

Our Fit, Fyne & Fabulous Solution

The DIVAhood is a monthly membership service provided by Fit, Fyne & Fabulous which now also includes an on-demand app designed for women who are ready to commit to themselves, commune with others with like goals and to finally conquer their health and wellness goals. Women join the app by joining the monthly membership program, and scheduling a 1:1 call with a coach to begin their journey.  In the app you are able to capture a picture based food diary; as well as, record your measurements, and progress pics. 

Additionally, a heart rate monitor is available to track and graph your workout intensity; and, a scale can be provided to track not just your weight but most importantly your body fat %.

You can see more of our diva testimonials here: https://www.facebook.com/pg/fitfynefab/reviews/

Our target audience is women 30 and over who have tried all the fad / quick fix diets, and are now looking to create a lifestyle change within a safe community of like minded ladies. Women too often feel isolated and alone. The DIVAhood helps us connect with one another to lift one another up, and forward.  Our motto has always been, "We are better together". A lot better in fact. A 2011 study published in Psychology of Sport and Exercise found that the exercise habits of people you know have a positive influence on your exercise habits.

Additionally, the DIVAhood also provides a means for our divas to take free online courses on topics concerning women like: How hormones affect your weight; How to care for your hair while working out; How to widdle your middle without workouts, and more!

Our Campaign Goal 

We're raising money through iFundwomen to continue to build a beta experience of the app that will demonstrate traction for this idea, conduct early user testing and targeting, and grow our network of divas even further.  When women connect-- when we find our tribe -- we are empowered, and capable of achieving our most aspirational goals!!

The DIVAhood is that place where women can find their Tribe. 

JOIN US!