Problem

Visual art and music can be a way of expressing oneself, connecting with others, and dealing with life's struggles. While we can all appreciate the arts, visual artists and musicians often struggle to make a living from their talent.

While musicians and artists can easily share their work with the world now thanks to the internet, easier access to art and music means consumers are less willing to pay. This is seen in the fact that popular platforms for displaying art or streaming music are largely supported by ad revenue.

Brands spend billions on digital advertising, and yet only 25% of ads reach real people. Bots make up 38% of internet traffic and are a major cause of ad fraud. The ads that do reach real people often fail as well because the user does not feel any emotional connection to them.

Solution

Craft Music helps creative individuals earn revenue from their craft, while helping businesses better connect to customers through the power of music and art. It is a social media platform, marketplace, and pocket studio for visual artists, musicians, and brands.

The in-app studio allows users to collaborate on a project in real-time, adding video clips, photos, and audio. They can add effects, record, import and export files. Users can exit and enter the studio at any time. Brands can send paid collaboration offers to artists and musicians to create ads for their business, which can be used on the platform as well as other outlets.

Users can sell exclusive rights or lease their work in the app marketplace, using our standard contracts so that they don't have to worry about rights management and can focus on their craft.

Market Size

The global art market was valued at $67.4B (+6%) and global recorded music market valued at $19.1B (+9.7%) in 2018, each continuing to grow. Meanwhile, global digital ad spend was $283B in 2018 and is expected to reach $333B by the end of this year.

Revenue Model

Our revenue model consists of the following:

• Transaction Fees: 15% on art and music sales, paid collaborations, gigs
• Contest Sponsor Fees: negotiate fee with brand based on their marketing budget, contest duration, etc.
• Ad Space: similar rates as Instagram sponsored posts, based on reach and duration.
• Subscriptions: we will have three tiers.
  • Tier 1: free, limited uploads/storage
  • Tier 2: premium, $5/month, increased uploads/storage
  • Tier 3: elite, $10/month, unlimited uploads/storage
•  Future Projects: we hope to one day have a reality show where teams of artists and musicians compete to win deals with brands.

Use of Funds

• Marketing costs: merchandise, celebrity endorsement, ads
• On-going app development and maintenance, APIs, data storage
• Key hires: CTO, developers, CFO/accountant, attorney, data analyst, customer support, A&R/talent manager

Team

• I'm Anya, the Founder & CEO of Craft Music. I have an MBA and Master's in Psychology, as well as lifelong interests in art and music. I previously worked in fashion, entertainment, and healthcare/biotech.
• Philly is our Chief Marketing Officer. He is the founder of The Possible Network and a member of Create Music Group. He works with musicians such as Soulja Boy and has created apps, electronics, and merchandise.
• Ivan is our lead developer. He is a full stack engineer experience in multiple software languages and platforms, including React Native, Vuejs, PHP, JS, Python, and others.
• Rich is our UI/UX designer. He has a background in UI/UX design, project management in mobile app and web development, photography, video production, and music production.

Thank you!

Thank you for reading about my mission! I am grateful for all support, donations, suggestions, and anything else you would like to offer to help make Craft Music the number one social platform for artists, musicians, and brands.