Copper and Grit: The Coppermill Rebrand

🥣 Campaign Overview

Fifteen years ago, I started Coppermill Kitchen with no funding, no team, and no safety net—just the grit of a mother, the heart of a caretaker, and the dream of preserving something timeless. I restored antique copper by hand at my kitchen table while raising three young boys and caring for my terminally ill husband. That kitchen became my workshop. My home became my headquarters. And my story became the soul of Coppermill Kitchen.

Today, Coppermill Kitchen is an established woman-owned brand that has graced the pages of Food52, Neiman Marcus, and Anthropologie. But now, it’s time for our next evolution.

We’re raising $30,000 to transform Coppermill Kitchen into a fully realized lifestyle brand—preserving heritage, celebrating meaningful rituals, and expanding how we serve our community. Your support will fund both our intentional rebrand and a powerful expansion to elevate the CMK experience in every way.

💫 My Story: Resilience, Reinvention & Rooted Purpose

This brand was built with nothing but faith, sweat, and love.

I’ve weathered economic downturns, supplier collapses, and personal tragedy—but I never gave up. I believed in what I was building. Every hurdle became a stepping stone. Every challenge deepened my devotion to heritage, connection, and craftsmanship.

For 15 years, I’ve hand-curated every detail—restoring antiques, designing new heirlooms, overseeing production, and telling the stories behind each piece.

Coppermill Kitchen has always been about more than copper—it’s about family traditions, nostalgia, and the sacred joy of gathering. Now, I want to bring that joy to more homes—not just with beautiful tools, but with an entire lifestyle rooted in meaning.

💰 Funding Goal: $30,000

Your support will directly fund two transformational initiatives:

✨ $18,000 – Rebrand & Product Relaunch

To align our visual identity with our evolved mission:

•  – Professional photography and lifestyle video content

•  – Custom packaging, brand collateral, and printed materials

•  – Website redesign and optimization for an elevated customer experience

This rebrand reflects our story, our values, and our future as a purpose-driven lifestyle brand.

🌱 $12,000 – Strategic Expansion

To scale thoughtfully and serve our community with deeper care:

•  – Team growth: hiring fulfillment, customer care, and marketing support

•  – Research, development, and launch of our organic, non-toxic copper cleaner—a long-awaited solution for maintaining heirloom copper safely and naturally

•  – Expansion of our VIP Experience with curated gift services, legacy engraving, and white-glove customer offerings

Together, these initiatives will help us grow sustainably, innovate intentionally, and serve our customers with even greater depth and heart.

🎁 Reward Tiers

💌 $25 — A Heartfelt Thank You

Receive a personal thank you note from me, expressing deep gratitude for your belief in this journey.
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🏺 $75 — A Piece of History

Get a handcrafted, vintage-inspired ceramic piece from our exclusive limited edition collection—timeless, heirloom-worthy, and made just for you.
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🍷 $150 — The Entertainer’s Set

Enjoy a vintage-inspired ceramic piece paired with a matching set of coasters—perfect for adding charm to your gatherings and making memories around the table.
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☕ $250 — The Signature Experience

Receive our beloved signature mug set (2) and matching coasters, designed to elevate your daily rituals with timeless elegance.
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👑 $500 — The Founder’s Collection

Step into my world. You’ll receive:

• A personalized thank-you video from me

• A signature mug set (2)

• Vintage-inspired coasters

• A Founder’s Favorite vintage-inspired piece—crafted with heart, designed with heritage, and made to last

🛠️ Why This Rebrand Matters

We’re not just updating a logo. We’re building a legacy.

This rebrand is about honoring how far we’ve come and creating space for everything we’re becoming. It’s about slowing down, choosing beauty, and reconnecting with the rituals that make life meaningful.

CMK will become more than a place to shop—it will be a lifestyle you live, a rhythm you feel, and a community you belong to.

Your support brings this to life.

❤️ Why Your Support Means the World

This is more than a crowdfunding campaign—it’s a call to everyone who believes in craftsmanship, in story, and in the kind of beauty that lasts.

You’re not just helping me rebrand. You’re standing with a woman who fought for 15 years to create something enduring—through grief, grit, and grace. You’re supporting a business built on connection, and a vision fueled by heart.

Together, we’ll preserve the past, elevate the present, and inspire the future.

With all my heart,
Beth Ann Luke
Founder, Coppermill Kitchen