Content Planning Company
Helping female founders become confident content creators by reducing social media overwhelm.
Project Description
Content Planning Company is your answer to strategic and intentional content creation. We're raising capital to make our first hire, grow our community and continue improving the UI/UX of our learning programs.
You can support this campaign by:
- Purchasing a reward like the Content Ideas Vault or Content Planning Membership listed under the "Rewards" tab
- Making a monetary contribution without purchasing a reward under the "Rewards" tab
- Sharing this campaign with your network using this copy and paste link: letsplancontent.com/support
With your support, we'll be able to help more female founders become confident content creators.
Engagement. Influence. Sales. A consistent online presence is key to growing a business.
Content Planning Company offers content solutions that feel good and get results, without consuming all your time and energy.
Why do women entrepreneurs struggle with content?
- We're overwhelmed or unaware of the strategies that lead to growth, engagement and sales
- We lack the time, processes and creative ideas to produce content consistently
- We consider self-promotion an "unlikeable" quality which makes it harder to confidently market ourselves
There are over 13M women-owned businesses in the U.S. , and according to a key report, twenty-two percent (2.8M) fall within the "other services" industry i.e. beauty, health and wellness, entertainment, consulting, etc. These lifestyle-focused brands are perfectly suited for content and social media marketing.
Just imagine the impact it would have on our economy if these businesses received the coaching, support and resources they need to get strategic, develop a process and show up online as the expert they are.
Content Planning Company is a marketing education company offering coaching, digital products and done-with-you services to help female founders become confident content creators by reducing social media overwhelm.
Key Offerings Include:
- Society: Content Planning Membership
- Coaching & Done-with-You Services
- DIY Marketplace
- Workshops & Training
In June 2020, Society: Content Planning Membership launched as a hybrid masterclass + coaching program.
It has since transformed into a women-centered community delivering monthly content ideas, social media captions and marketing training to help entrepreneurs plan content with strategy and intention.
Members of the Society say it's been life-changing.
- Jovhannah says since joining the Society, the way she looks at her business, offers and marketing strategy has changed. She's been able to consistently plan content for multiple business ventures, as well as online groups she manages.
- Colleen was at a loss as to how to come up with good post material. One of the writing prompts she used from the Society got over 5,000 views on LinkedIn, all because she was able to lean into her freedom of self-expression.
- Sharice went from creating sporadic content to creating content from a place of strategy and intention. The Society helped her understand exactly what kind of content to create, which freed up so much time and mental space.
Our Founder & Chief Idea Officer, Sharon brings over a decade of marketing experience having worked as a consultant, as well as in the government sector and for Silicon Valley corporations.
She has a masters degree in Integrated Marketing Communications, and over the last 5 years, she's focused exclusively on helping women-led brands move past fear and overwhelm to confidently market their business.
This round of funding will help us hire help, grow our community and continue improving the experience for entrepreneurs inside Society: Content Planning Membership.
"I've been an entrepreneur for most of my life, having started my first business in elementary school. I know first-hand the challenges of marketing a small business. To date, I've helped hundreds of entrepreneurs produce thousands of posts using my systems and strategies to plan and create content without overwhelm." - Sharon L. Hadden
Content Planning Company is unlike any other marketing education company. Your donation will help current and future generations of entrepreneurs learn how to confidently market their business online.
Thank you for helping women-owned businesses realize their content planning power.
Updates
The Campaign FAQs
Why are you raising funds?
We're raising funds to hire a part-time marketing specialist, invest in our sales strategy and continue improvements to our platform so our members have the best experience. After working with a business strategist, these steps were identified as key to the success of our business and helping us grow.
When will my reward be delivered?
If you purchased a digital reward i.e. Hashtag Helper, Content Ideas Vault, Content Planning Membership, you will get access to your reward within 72 hours of purchase.
If you purchased a service-based reward i.e. Hashtag + Reels Intensive, Freelancer for a Day, Done-with-You Content Strategy, or Freelancer for a week, you will receive instructions on how to book your service within 48 hours of purchase.
The video montage of our office dog, Ada selecting her treats will be sent out at the end of this crowdfunding campaign.
Where can I learn more about your business?
For more details on Society: Content Planning Membership visit https://letsplancontent.com/membership. You can also get to know us by following us on Instagram or checking out our website.
What will be covered in my Hashtag + Reels Intensive?
During this 75-minute session, you'll be able to get your questions about hashtags and Instagram Reels answered. By the end of the intensive, you'll have
- a better understanding of how to use hashtags and reels strategically
- (2) reels ideas, including recommendations for your script, audio and overall creative direction
- (1) personalized hashtag list with up to 30 tags to help you get discovered and stay connected to your online community
- BONUS: a Reels planning template + access to my hashtag library of 2,000+ niche hashtags for Instagram
Your session can take place anytime before October 31, 2021. Once your reward is purchased, you'll receive instructions on how to book a call.
Can you tell me more about the Freelancer for a Day and Freelancer for a Week rewards?
Yes! Absolutely yes! The Freelancer for a Day and Freelancer for a Week rewards are special because in our current business model, we don't offer any done-for-you consulting services.
This is an opportunity to hire Sharon as a freelance consultant and tap into her decade of experience in digital marketing, having worked for tech giants and startups like NVIDIA, Samasource and OwnTrail. Feel free to email us at [email protected] if you'd like to make sure your project is a good fit before purchasing these rewards.
A few of our key skills are:
- Integrated Marketing
- Content Marketing Strategy
- Content / Editorial Planning and Calendar Management
- Content Writing / Copy Editing
- Social Media Marketing
- Marketing Training / Coaching
Your consulting project can take place anytime before December 31, 2021. Once your reward is purchased, you'll receive instructions on how to book a kick-off call where you can discuss project timelines with Sharon.
Connect with Sharon on LinkedIn for reviews of her skills and expertise.
What can I expect from the Done-with-You Content Strategy Reward?
The Done-with-You Content Strategy reward is specifically designed to help your team prepare for an upcoming launch. Part workshop, part consulting project, Sharon will work with you to create a customized content plan for your business over 3 distinct phases:
- Client Onboarding / Kick-Off Call
- (4) 75-minute Virtual Working Sessions or a 5-hour In-Person Working Session
- Delivery of Content Plan + 5 hours of Support to Complete Key Action Items
Your sessions can take place anytime before December 31, 2021. Once your reward is purchased, you'll receive instructions on how to book a kick-off call.
Come learn Sharon's signature social selling technique, the 9Square Formula™ during this 2-hour virtual summit on October 4, 2021. With the holiday season fast approaching, this event is perfectly timed to make sure your social media is set up for success.
Here's what we'll cover:
- 3 Things You Need to Sell on Social Media
- How to Turn Your Social Feed Into a Mini-Sales Page
- Copywriting Techniques to Influence Conversions
- Ways to Make Your Content Work Harder and Smarter
*Click here for more details on this event*
All registered attendees will get access to the replay,.
No amount is too small. Thank you for your support!
A treasure chest of writing prompts, fill-in-the-blank templates and social media holidays to get your creative juices flowing
- this is 20-pages PACKED with content ideas including 51 value-based writing prompts, 25 long-form and 21 short-form caption templates and a holiday calendar for the rest of 2021
- includes the Hashtag Library reward with 2,000+ niche hashtags for Instagram
Want advice on your content strategy? Need help with hashtags or want to get started with Instagram reels? This 75-minute session has you covered!
Choose from the following:
- General Marketing Consulting
- includes recommendations to overcome a specific marketing challenge and/or achieve one specific marketing goal
- Social Media Audit
- includes detailed review of one social media profile + a report of opportunities/action items to optimize your profile based on your goals
- Hashtag + Reels Intensive Session
- includes script, audio and creative recommendations for TWO Instagram reels + a hashtag list with up to 30 tags customized for your business
Regardless of your session choice, you'll also receive access to my hashtag library of 2,000+ niche hashtags for Instagram.
New members get immediate access to a monthly delivery of content ideas, social media captions and marketing training as an annual member of Society: Content Planning Membership.
- includes your choice of one 60-minute coaching session (value $150)
- Social Media Audit
- Hashtag Strategy Consult
- General Marketing Coaching
*Click here to read testimonials and learn more about your membership perks*
Get 5 hours of Sharon's time to finally finish a marketing project you've been putting off!
Your consulting project can take place anytime before December 31, 2021. Check out the FAQ section for more details!
Library with 2,000+ niche hashtags for Instagram, to help you get discovered and stay connected to your online community (value $49)
- includes a Hashtag Strategy Guide to help you identify and organize hashtags for your business
- includes access to a Hashtag Strategies Masterclass covering the fundamentals of using hashtags for social media success
Contribute to our office dog's treat budget, and you’ll get a video montage of Ada picking out treats for herself.
Get hands-on help creating a strategic and intentional content plan for an upcoming launch
- includes Freelancer for a Day reward to support you in implementing action items from your customized content plan
Perfect for planning for the 2021 holiday season!
Need help building a social media strategy? Struggling to write emails for your upcoming launch? Want a hand with blog or social content writing?
Get 30 hours of Sharon's time to amplify your marketing efforts.
Your consulting project can take place anytime before December 31, 2021. Check out the FAQ section for more details!
A treasure chest of writing prompts, fill-in-the-blank templates and social media holidays to get your creative juices flowing
- this is 20-pages PACKED with content ideas including 51 value-based writing prompts, 25 long-form and 21 short-form caption templates and a holiday calendar for the rest of 2021
- includes the Hashtag Library reward with over 2,000 niche hashtags for Instagram
Rewards
Come learn Sharon's signature social selling technique, the 9Square Formula™ during this 2-hour virtual summit on October 4, 2021. With the holiday season fast approaching, this event is perfectly timed to make sure your social media is set up for success.
Here's what we'll cover:
- 3 Things You Need to Sell on Social Media
- How to Turn Your Social Feed Into a Mini-Sales Page
- Copywriting Techniques to Influence Conversions
- Ways to Make Your Content Work Harder and Smarter
*Click here for more details on this event*
All registered attendees will get access to the replay,.
No amount is too small. Thank you for your support!
A treasure chest of writing prompts, fill-in-the-blank templates and social media holidays to get your creative juices flowing
- this is 20-pages PACKED with content ideas including 51 value-based writing prompts, 25 long-form and 21 short-form caption templates and a holiday calendar for the rest of 2021
- includes the Hashtag Library reward with 2,000+ niche hashtags for Instagram
Want advice on your content strategy? Need help with hashtags or want to get started with Instagram reels? This 75-minute session has you covered!
Choose from the following:
- General Marketing Consulting
- includes recommendations to overcome a specific marketing challenge and/or achieve one specific marketing goal
- Social Media Audit
- includes detailed review of one social media profile + a report of opportunities/action items to optimize your profile based on your goals
- Hashtag + Reels Intensive Session
- includes script, audio and creative recommendations for TWO Instagram reels + a hashtag list with up to 30 tags customized for your business
Regardless of your session choice, you'll also receive access to my hashtag library of 2,000+ niche hashtags for Instagram.
New members get immediate access to a monthly delivery of content ideas, social media captions and marketing training as an annual member of Society: Content Planning Membership.
- includes your choice of one 60-minute coaching session (value $150)
- Social Media Audit
- Hashtag Strategy Consult
- General Marketing Coaching
*Click here to read testimonials and learn more about your membership perks*
Get 5 hours of Sharon's time to finally finish a marketing project you've been putting off!
Your consulting project can take place anytime before December 31, 2021. Check out the FAQ section for more details!
Library with 2,000+ niche hashtags for Instagram, to help you get discovered and stay connected to your online community (value $49)
- includes a Hashtag Strategy Guide to help you identify and organize hashtags for your business
- includes access to a Hashtag Strategies Masterclass covering the fundamentals of using hashtags for social media success
Contribute to our office dog's treat budget, and you’ll get a video montage of Ada picking out treats for herself.
Get hands-on help creating a strategic and intentional content plan for an upcoming launch
- includes Freelancer for a Day reward to support you in implementing action items from your customized content plan
Perfect for planning for the 2021 holiday season!
Need help building a social media strategy? Struggling to write emails for your upcoming launch? Want a hand with blog or social content writing?
Get 30 hours of Sharon's time to amplify your marketing efforts.
Your consulting project can take place anytime before December 31, 2021. Check out the FAQ section for more details!
A treasure chest of writing prompts, fill-in-the-blank templates and social media holidays to get your creative juices flowing
- this is 20-pages PACKED with content ideas including 51 value-based writing prompts, 25 long-form and 21 short-form caption templates and a holiday calendar for the rest of 2021
- includes the Hashtag Library reward with over 2,000 niche hashtags for Instagram