Clothing Brand for Petite Women!

The journey of Plove + Tadig began with the shared frustration of being petite women (5’3” and 5’1”) and struggling to find clothing that fits well. Most clothing purchases required alterations, which are expensive and time-consuming. After researching, we discovered that most fashion brands design for fit models between 5’5” and 5’9”, despite the average height of an American woman being slightly less than 5 feet 4 inches. This leaves petite women with few quality, ready-to-wear options.

Recognizing that petite clothing is often an afterthought in fast fashion, with few luxury options, we saw an opportunity to create a brand dedicated to petite women. Our focus is on crafting high-quality, stylish clothing specifically designed for petite frames, enhancing fit, comfort, and style.

There is a significant opportunity to cater to petite women in the fashion industry. Key points include:

• Large Target Market: Women under 5'4" make up a substantial portion of the American female population—between 43.5% and 69.9%. This presents a significant, underserved market.
• Unmet Needs: Petite women struggle to find well-fitting, flattering clothing. Most mainstream brands cater to taller women, leaving petites with few options, many of which require alterations.
• Growing Demand for Inclusivity: The fashion industry is seeing an increasing demand for inclusive sizing. Focusing on petite women addresses this need and offers a differentiated approach.
• Niche Branding Opportunity: A brand that caters specifically to petite women can create a strong, targeted identity. By emphasizing the benefits of properly fitting clothing and celebrating unique body types, the brand can connect with its audience.
• Less Competition: Although some established brands offer petite lines, there’s still room for new players. Unique designs, superior craftsmanship, and personalized customer service will differentiate our brand from competitors.
• Customization and Personalization: Offering tailored options, such as adjustable hems or custom fits, adds a level of personalization that meets the specific needs of petite customers.

Our first collection is already in the design phase, and we’re partnering with a local, ethical manufacturer in Los Angeles to bring it to life. We've completed the first rounds of sourcing, pattern-making, and cutting, and our final samples are currently in development. However, we need support to complete our initial production run.

At this stage, we need capital for manufacturing, inventory, marketing, and website development. Rather than relying on traditional funding sources, we're turning to crowdfunding to leverage the support of friends, family, entrepreneurs, and future customers. By doing so, we can execute our vision without giving up equity to investors. We're also hoping that this campaign will generate excitement around our brand and inspire early investment in our vision.

Our crowdfunding campaign aims to raise the necessary funds to create prototypes, fit samples, and complete our first production run. By supporting this campaign, contributors will help bring a much-needed solution to the market—luxury clothing tailored specifically for petite women.