THE CLEAN BEAN MARKETPLACE
Your go-to for clean and safe baby products, maternity care, and a supportive community. Shop, connect, and learn all in one place!
Project Description
Parents spend significant time researching the safety of baby products before purchasing. Many baby products in the U.S. contain toxic chemicals or allergens that can be harmful to babies. 80% of baby products tested in the U.S. contained toxic or untested flame retardants. There 15 million parents in the U.S with a child aged under 4. Of that number 90% of parents in the U.S. express concern over the toxins in baby products.
The Clean Bean is an online marketplace that offers:
A 100% clean curated selection of baby and maternity care products
A rigorous product vetting process with a certified Biochemist
An educational hub with information on clean living and parenthood
A Clean Baby registry feature
By offering only vetted, clean products, The Clean Bean eliminates the need for parents to spend time researching product safety, ensuring that all available items meet high safety standards.
The Clean Bean is seeking $150,000 to capitalize on their momentum and drive the next phase of growth.
The funds will be used for:
Key hires (Marketing team, Business Development)
Paid advertising
Founder salaries
Social media management
Web development
Marketing Team
The core team includes:
Viviana Rojas: Co-Founder and CEO
Nicole Franzen: Co-Founder and COO
Allie Van Iden: PR & Marketing Advisor
Georgia Tan: Head of Socials & Brand Development
Carter Bacon: Software Engineer
Philip Montgomery: Contracted Biochemist
The company plans to expand its advisory board in the future to include a toxicologist, Pediatritian, and additional experts in marketing and business development.
We really appreciate your time and sincerely hope you consider joining us in making this world a cleaner and safer place for our children and families! Thank you very much!
Updates
The Campaign FAQs
- Q: What is The Clean Bean? A: The Clean Bean is a curated online marketplace for clean, safe baby and maternity products, coupled with an educational hub for conscious parents.
- Q: How much funding are you seeking? A: We are seeking to raise $150,000 in our first round of funding.
- Q: What will the funds be used for? A: The funds will primarily be used for key hires in marketing and business development, paid advertising, marketing team, founder salaries, social media management, and web development.
- Q: What sets The Clean Bean apart from competitors? A: We are the first-of-its-kind U.S.-based online marketplace focusing exclusively on a wide range of clean baby and maternity products, with a rigorous vetting process and an educational component.
- Q: How do you ensure product safety? A: We have a certified Biochemist who vets all products, and we maintain a strict banned ingredients list to ensure only the safest products are offered.
- Q: What is your business model? A: Currently, we operate on a 15-20% commission structure. We plan to transition to a subscription model in the future, offering more value to our customers.
- Q: Who is your target market? A: Our primary target is health-conscious new parents seeking education and convenience.
- Q: What traction have you gained so far? A: We've organically grown to over 4,000 Instagram followers in 6 months, reached 200,000 accounts in the last 90 days and have had 12,000 Online store sessions since it's inception in January.
- Q: Who is on your team? A: Our co-founders Viviana Rojas and Nicole Franzen lead the team, supported by experts in PR, marketing, brand development, and web development. We also have an advisory board including a pediatrician, biochemist, and business development expert.
- Q: What are your plans for expansion? A: Our roadmap includes introducing a subscription plan, launching a mobile app, developing a private label product line, expanding to international markets, and eventually opening brick-and-mortar stores.
- Q: How do you plan to acquire customers? A: Our strategy includes digital marketing, influencer partnerships, collaborations with pediatricians and hospitals, content marketing, and community building through virtual events and a loyalty program.
- Q: What is your long-term vision for The Clean Bean? A: We aim to become the go-to platform for parents seeking clean, safe products for their babies and themselves, while educating and building a community around clean living for families.
Just Because I Care
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Just Because I Care