Che'Rene' Macarons & More is Elevating!!!

Our mission is to ensure our customers have an unforgettable experience with every bite and delight themselves in our southern sweet hospitality. We pride ourselves with our core principles of service, integrity, and unity. We are a business that creates second chance opportunities for individuals whom society has disregarded and deemed hopeless. We are a company where we want our employees to take pride in themselves, their work and in Che’Rene’. We all deserve a second chance, and we all deserve Che’Rene’ Macarons, “French Macarons with Southern Finesse.”

In the Macaron market there are three basic flavors available in grocery retail establishments, which are chocolate, vanilla and strawberry.  At the local level you may find a variety of flavors, but I have often heard from consumers the macarons are too sweet, too bland, too hard and not true to flavor.  Che'Rene' Macarons have perfected over 40 gluten-free flavors with Southern Finesse, such as Southern Peach Cobbler, Southern Banana Pudding and Cinna-Bun just to name a few that are exploding with flavor. 

The Macaron Market is a part of the pastry family of desserts.  Pastries are currently generating 14.3 billion in the baked goods market that has generated 58.6 billion.  The French macaron has had 13 times increase in market penetration in the past 10 years and has not slowed down. Our target markets are High-End Retail Markets, Wholesale Distribution, Exclusive events, Corporate Gifting, National Entertainment Events, and everyday macaron consumers across the U.S.  Che'Rene' Macarons and More, LLC has doubled in revenue, obtained corporate partnerships and secured our first wholesale partner within 2 years of business.  We are headed in the right direction.

Che’Rene’ Macarons has been able to reduce the granulated sugar in our macarons by 50% based on a basic macaron recipe.  We have also finessed our macarons producing soft, chewy clouds. Our fillings are made from scratch just like homemade southern desserts bursting with memorable flavor and keeping up with today's healthy eating as they are gluten-free.

Che' Rene' is seeking funding to elevate to the next level with hiring and training our staff, securing our first retail, production and distribution location, permits, insurance, inventory, and operations capital. 

Che’Rene’ Macarons & More, LLC is a woman-owned company. Our CEO Che’ Houston has over 30 years of retail and bakery management experience addition to sales experience; maintaining $500,000 accounts and consistently ranking #1 in sales. Our logistics and inventory account manager is Willa Houston, a U.S. veteran with over 30 years of logistics and inventory management experience. We have a proven valuable leadership coach and an impact driven marketing coach with over 30 years combined experienced and our proficient accountant. 

We have shared some of the great accomplishments of Che'Rene' and where we are going, but there is no way we could have made it this far without the support we have received from our customers all over the U.S., friends, family, business partners, community organizations and people who believe in our mission and have embraced our story. Thank you for all you have done and plan to continue to do.  We are humbled for your time, and you are greatly appreciated.