Bringing To Organics from Hawaii to the Mainland!
Looking to Elevate To Be Organics brand awareness through a more aggressive social media ads campaign.

Project Description
- A simple act of self-care can give you a moment of clarity and peace. Taking time for you, creates a deeper connection to who you truly are. This is our Mission at To Be. To help nurture and foster a deeper connection with yourself, so you can show up as the best version of You.
- Founded in 2017 by me, Karli Rose! With over 25 years in the salon/spa world as a stylist, esthetician, educator and salon owner, my sensitive skin was always enraged by the chemical exposure in all of the professional products. Searching high and low, I just couldn't find a truly natural line of products with the performance that I was looking for. To Be was born to fill a niche for people, like me, who had sensitive skin but still wanted the luxury of salon worthy performance.
- Made in Hawaii! To Be is completely handcrafted from our Brick & Mortar shop, in Wailuku, on the island of Maui. Every step of the process is done from scratch; from manufacturing to label design, printing and packaging. Nothing is outsourced which making us unique being that we are 100% Hawaii made.
- We provide truly transparent self-care products. 100% natural and naturally derived. Free from syntheitic fragrances and additives. Eco-friendly, our products are plastic free, recyclable, re-useable, compostable. Cruelty Free and Vegan. We are proud to be Leaping Bunny Certified. We love working with our local farmers and source local whenever possible.
Tourism on Maui has been at an all time low due to the August 8th wildfires. We are looking to expand our brand awareness to the mainland and diversify our channels through a more aggressive online marketing strategy. We currently have a $1000 a month marketing budget and would like to increase this to $3000 a month for 6 months. Our ROAS is currently 1.2x and with a larger budget we can increase our exposure and return.
Mahalo nui loa, we are so very grateful for your consideration and support. Sending so much aloha from Maui! xo Karli Rose
Updates
The Campaign FAQs
Frequently Asked Questions:
- All items are in stock and will ship out immediatly after we are notified.
- We ship USPS Ground Advantage 3-7 days.
Just Because I Care
A Shaka (hangloose hello) from our team and lots af well wishes of aloha.

A personalized Mahalo and a lip balm sent to your door!

You will receive one of our best selling goodie bags (a lip balm and a travel everythng spray packaged in a cute muslin drawstring bag) and a mini soap plus personalized note of Mahalo.

You will receive Our Seasonal Summer stonefruit lip balm sampler featuring full size Coco-Mango, Lychee Fruit and Juicy Peach Lip balms. Plus a personalized note of Mahalo mailed to you.

A special gift box featuring some our best full size Summertime sellers. Lip balm, Botanical Luxury Soap and our Everything room and body spray, plus a personlized card of Mahalo!

A gift box featuring our Sweet Pineapple Collection! Immerse yourself in the tropical allure of Maui with an aroma that radiates the sweet, succulent scent of freshly harvested pineapple, evoking the warmth of sunlit beaches and the refreshing breeze of island life. Featuring Maui Gold Pineapple. Fruity botanical extract grown on Maui and cultivated In-house.
Pineapple not your thing? No worries! We can curate an aroma collection to fit your style.

A custom curated gift box featuring our entire Summer Sunset Collection.
Featuring the aroma of summer Coco-Mango, items include: 8oz. soy wax candle, Travel velvet hand & body butter, Summer stonefruit lip balm trio, coco-mango goodie bag, 4oz. Coco mango everything spray, 2oz. Pineapple rose everything spray, Pineapple rose botanical soap, pineapple rose bath salts & The To Be sunset market bag. Plus a personalized card of Mahalo!
Rewards
Just Because I Care
A Shaka (hangloose hello) from our team and lots af well wishes of aloha.

A personalized Mahalo and a lip balm sent to your door!

You will receive one of our best selling goodie bags (a lip balm and a travel everythng spray packaged in a cute muslin drawstring bag) and a mini soap plus personalized note of Mahalo.

You will receive Our Seasonal Summer stonefruit lip balm sampler featuring full size Coco-Mango, Lychee Fruit and Juicy Peach Lip balms. Plus a personalized note of Mahalo mailed to you.

A special gift box featuring some our best full size Summertime sellers. Lip balm, Botanical Luxury Soap and our Everything room and body spray, plus a personlized card of Mahalo!

A gift box featuring our Sweet Pineapple Collection! Immerse yourself in the tropical allure of Maui with an aroma that radiates the sweet, succulent scent of freshly harvested pineapple, evoking the warmth of sunlit beaches and the refreshing breeze of island life. Featuring Maui Gold Pineapple. Fruity botanical extract grown on Maui and cultivated In-house.
Pineapple not your thing? No worries! We can curate an aroma collection to fit your style.

A custom curated gift box featuring our entire Summer Sunset Collection.
Featuring the aroma of summer Coco-Mango, items include: 8oz. soy wax candle, Travel velvet hand & body butter, Summer stonefruit lip balm trio, coco-mango goodie bag, 4oz. Coco mango everything spray, 2oz. Pineapple rose everything spray, Pineapple rose botanical soap, pineapple rose bath salts & The To Be sunset market bag. Plus a personalized card of Mahalo!