BEAM illuminates the unseen corners of motherhood by shedding light on the diverse, authentic, and often untold experiences that shape a parent’s journey.
We highlight the intersection of “both/and” as well as the multitudes that moms hold together each day.
Why? Because our stories are powerful and can make a difference.
How Do We Do This?
Through our expert-led, interactive events and deeply resonant storytelling, we’re building communities of empathy, compassion, and action.
By bringing together all who are invested in seeing moms succeed - companies, advocacy organizations, and more - we are showing the world how our powerful stories can push public policy forward.
BEAM was founded on the sole principle of listening as hundreds of stories and replies poured in after one simple tweet about the lack of nursing accommodations for mothers.
In launching on April 2023, we asked moms around the world to share their stories, More than 1,500 moms and caregivers with kids of all ages shared experiences and their own highs and lows. Here's what we learned:
The demand is there. The 85M moms in the U.S. with a spending power of $2 Trillion need to be taken seriously. They power of their stories is influential and exponential in building movements for change.
This crowdfunding campaign allows us to grow BEAM into a powerful engine for storytelling and policy change.
BEAM fulfills it's mission with:
Funding will help us lay the foundation to reach our big goal of 25,000 BEAM Salon attendees and more than 10 million audio downloads by 2028.
As a crowdfund participant, you'll be a founding member of a growing national team, focused on putting moms and caregivers stories in the spotlight. None of this is possible without your support. You're as much a part of this as our founder, Amy Kugler.
Amy (below, with Evie) is a media executive, writer, and mom to two incredible kids. Her two-decade career is built on driving holistic content strategy, spanning industries from global health and government agencies to enterprise and female-founded startups. Her writing has appeared in Forbes, INC Magazine, NBC’s TODAY.com, The Washington Post, Worth, and Thrive Global, among other outlets.
