Bodega Makeover
Docu-Reality Web Series About Saving and Improving America's Bodegas!
Project Description
Bodega Makeover, similar to Extreme Makeover Home Edition, Hotel Impossible and This Old House, is a docu-reality web series providing store improvements and healthy eating options for local neighborhoods. The host will meet with the business owner to find problems and will act as a consultant. He will bring community health experts and designers in the process.
The focus of this web show is to highlight the story of the bodega owners, local community residents, and organizations. Show your support for your community and local bodegas by supporting the Bodega Makeover Project.
With your support, we can shoot a short reel to pitch to sponsors and potential production companies. With the end goal of traveling to all 50 states in search of bodega owners and communities in need.
Join us on the journey to building healthier communities, one bodega at a time!
Updates
The Campaign FAQs
With all the healthy eating craze, Urban farms and rooftop farming that are being built in every city, Bodegas are lagging behind, though they are the heart of the community.
Here are the current issues:
Food Deserts
When you live a mile or more in distance from a supermarket/bodega, and have limited access to fresh produce, meats, and healthy foods. Food deserts contribute to the U.S. obesity epidemic.
About 23.5 million people live in food deserts. Nearly half of them are also low-income. Approximately 2.3 million people (2.2% of all US households) live in low-income, rural areas that are more than 10 miles from a supermarket.
Food Swamp
A place where unhealthy foods are more readily available than healthy foods. This includes foods that are dense in calories, high in sodium, and high in sugar.
Physically transforming the bodega, while also providing the necessary training in areas such as economic development, marketing, and customer service, is the first step to successfully improving the community’s quality of life.
A refurbished bodega can:
- Attract more customers
- Increase community engagement
- Be better equipped to maintain fresh produce
- Serve as a brand advocate
- Create more jobs
Thank You!
THANK YOU on social media and Bodega Makeover Refrigerator Magnet + sneak peek of show pitch
Two bags Mi Nina Chips + Previous Perk + Thank you card from the production team
Reusable Shopping Bag + Plus Previous Perk
Bodega Makeover Apron + Healthiest Foods on Earth Book + Plus Previous Perk
Home Chef Phone Consultation with 5 days Meal Plan + Plus Previous Perk + Associate producer credit.
Executive Producer credits + Plus Previous Perk
Producer credit - host shout out on reel
Rewards
Thank You!
THANK YOU on social media and Bodega Makeover Refrigerator Magnet + sneak peek of show pitch
Two bags Mi Nina Chips + Previous Perk + Thank you card from the production team
Reusable Shopping Bag + Plus Previous Perk
Bodega Makeover Apron + Healthiest Foods on Earth Book + Plus Previous Perk
Home Chef Phone Consultation with 5 days Meal Plan + Plus Previous Perk + Associate producer credit.
Executive Producer credits + Plus Previous Perk
Producer credit - host shout out on reel