Black Owned Beauty!

Urban Skin Rx is making clinical skincare inclusive and accessible through mass Urban Skin Rx and prestige Pro StrengthTM collections
 

We are bringing skincare expertise for hyperpigmentation and deeper skin tones to the mass market.  These claims are supported by 3rd party independent studies and industry awards

What are the Problems?

• Skin conditions such as acne, ingrown hairs, eczema, melasma and dermatitis impact melanin-rich skin differently and improper treatment of these conditions on darker skin tones can result in post-inflammatory hyperpigmentation (“PIH”)
• Products that are formulated to treat PIH for lighter skin tones, “…may not work, because [melanin-rich skin’s] dark spots are much more pigmented and harder to improve,“ according to Dr. Heather Woolery-Lloyd, board-certified dermatologist and a member of the American College of Lifestyle Medicine
• Ingredients that generally work to fade skin discoloration may cause “ghosting” or a lightening effect around targeted areas in darker skin if not treated correctly
• The sunscreen/SPF category has not been inclusive of deeper skin tones, as most products leave a white or purple cast on skin 
• 63% Of women of color feel ignored  by the beauty industry
• 20% Of beauty consumers specifically seek out brands that promote diversity
• 47% Of dermatologists feel their medical training didn’t prepare them to treat Black skin

• Creates and curates formulas that specifically target skin susceptible to hyperpigmentation
• USRx works with leading retail partners to have products on shelves in all key multicultural markets across the US
• Products are easily accessible online thru Urbanskinrx.com and Amazon
• USRx website and virtual consultations help consumers create a personalized routine
• Offer a full line of in-stock products specifically to address the needs of multicultural consumers

The Market Size

• The global cosmetics industry has proven resilient despite the pandemic and complicated international scenarios. The sector registered a total value of $617.2 billion in 2023 and for 2024 is projected to reach $670.8 billion with a 9% annual growth rate.
• Since 2018 the global beauty industry has growth by 19.8%. The US market leads the ranks with a total beauty market valued at $128.9 billion in 2023 with 5% growth expected in 2024, reaching $135.7 billion

Leadership Team

Victoria brings 20+ years of leadership experience to forge a new future for the brand's legacy. By leveraging a strong business background in strategy, M&A, operations, supply chain, financial planning, and data analysis, she assumes the role of accelerating brand growth, focusing on mindful innovation and leading the brand to a sustainable, financially sound future.

A proven expert in marketing strategy for notable and celebrity skincare brands, Keran brings 10+ years of experience to reshape the future of USRx® while preserving its legacy. His background in leading brand strategy, storytelling, consumer insights, social, PR and influencer efforts provides an unmatched foundation for accelerated growth potential to solidify USRx® as a household name.
 

Thank you for your consideration and I look forward to making this a black-female-owned brand!