Better After Baby

Life with a new baby is about to get easier...

The next generation of postpartum care is almost here…and it fits in the palm of your hand. 

Our mission is simple: when moms thrive, we all thrive

Better After Baby is a mobile app bridging the gap in postpartum care by connecting moms to a digital community of postpartum and pediatric experts. Our unique monthly subscription addresses the full spectrum of postpartum needs, from feeding and fitness, to sleep and sex, and everything in between. We're meeting moms in the trenches of new motherhood with the evidence-based solutions and inclusive community they need to step into their new identity with confidence and conviction.

Our game-changing postpartum app is what happens when like-minded Moms and industry experts get together to prove that no one has to navigate life after birth alone. And we want you to join the movement.

Here's the problem...

Moms are in crisis from day 1. Welcoming a baby can be a joyous experience, but life changes overnight. Many women lack the support and resources needed to feel confident in their new role, their new body, and their new identity. 

Generations ago, we relied on a village of moms and caregivers to nurture us through the transition to motherhood. But now, moms are struggling at unprecedented rates:  

• Half of women in the United States do not receive any postpartum healthcare
• 1 in 5 women experience postpartum mental health issues 
• 97% of women seek breastfeeding support
• 73% of new moms have symptoms of pelvic floor dysfunction
• 45% of women experience birth trauma, and maternal mortality rates in the early postpartum period are rising, with black women 4 times more likely to die before their babies are 6 weeks old.

But that's just the beginning: getting help is EXPENSIVE. 80% of working women give birth without any paid leave, and 1 in 3 US families can't find childcare, making it hard to work

For a lot of women, getting professional postpartum help doesn't fit the budget, and they resign themselves to the fact that their bodies will feel broken and motherhood will be a struggle, for the rest of their lives.

Better After Baby solves the postpartum care gap by providing a low-cost, monthly subscription that grants access to the expertise of hundreds of postpartum care experts, supporting their journey with the content and resources they need, right at their fingertips. Getting to the root of the challenges before they grow will set new parents up for success, for years to come.

Better After Baby will be the next best thing you'll hold

Let us cradle you, so you can better cradle your baby. Here’s what to expect:

1. We’ll give you peace of mind, any time day or night: Better after Baby delivers evidence-based answers from a trusted, digital village of experts offering to the most pressing questions new moms face — no more desperate midnight scrolling. Get affordable, expert guidance on breastfeeding, sleep training, formula feeding, pelvic floor rehab, hormone health, diet, postpartum intimacy, and professional resources to help ease your transition back to work while protecting your legal rights as a working mom.

2. We’ll help you feel strong & confident in your body again: Access dozens of tailored postpartum workouts to help you navigate your post-birth fitness journey on your terms, including the first-ever Postpartum Return to Run protocol, used by the US Military and commissioned by the US Air Force.

3. We’ll help you find mom friends that get you: Share questions, concerns, and experiences with fellow Moms who have been there, done that —  in a safe, judgment-free space.

4. We’ll help you feel your best mentally and emotionally: With a mental health risk assessment tracker, an emergency support line, and strategies to mitigate postpartum mood and anxiety disorders, we’ll walk with you through every peak and valley.

5. We’ll do the legwork for you when you need more help: Better After Baby offers concierge services like referrals to postpartum care providers in cities nationwide, and special deals on products and services that make mom life easier.

Over 3.5 million women give birth every year in the United States, and becoming a mother is a life-altering experience that can be a catalyst to step into our power, if we have the chance to succeed. Better After Baby is for new moms who realize bouncing back is not an option. It’s for women who trust that with the right village of support around them, life after baby can be better than ever. 

We've come so far, but we need your help to cross the finish line...

I started working closely with postpartum women over 20 years ago, as a Pilates instructor and personal trainer. But it wasn't until I had my first baby that I realized how little I truly understood about the postpartum body, the transition to motherhood, and the challenges unique to new moms. 

When my first baby was about 3 months old, I remember one night in particular, rocking her in the early morning hours. Breastfeeding felt impossible, she was screaming, and I had no idea what to do. I had no one to call at that hour, and no time to search for credible answers online. I felt desperate, and remember looking at my phone, thinking, I wish there was a community of women I could tap into, right now, to find help. That was the initial vision for Better After Baby. 

Since that night, I've had two more children, worked through postpartum depression, self-published an e-book about postpartum health, hosted a weekly parenting segment on live TV, took legal action against an employer for pregnancy discrimination, started a blog of motherhood stories, helped the United States Air Force develop their own postpartum app, and lobbied members of congress for policies to help working moms. 

It’s always been my belief that, if given the opportunity to truly thrive, mothers have a unique collective power that can move mountains. But in order for us to realize our true potential, we need support, from day 1.

I bootstrapped the first version of Better After Baby in 2019, and launched the app on licensed technology. It grew quickly to 600 users without a single dollar spent on marketing, which proved what I believed all along — new moms are craving a village of support to navigate the early days of parenting, and to redefine their identity in their new role as Mom.

Unfortunately, in 2023, the company that I used to develop Better After Baby 1.0 was acquired, and their technology was dissolved. Better After Baby was dissolved with it, leaving our content and community without a home.

Now, I'm raising $50,000 on IFundWomen to fund the development of Better After Baby 2.0. Developing our own iOS app, on proprietary technology, will allow us to: 

1. Use AI to create customized user journeys, delivering the content that will help YOU the most, when you need it the most

2. Develop a first-of-its-kind mental health risk assessment tool, in partnership with leaders in postpartum mental health 

3. Scale to help moms across the country, no matter their geological or financial circumstances

4. Support small businesses and solopreneurs working with postpartum mothers by helping them connect with and serve more families in their area

5. Create a white-label product that will allow healthcare organizations and birth centers to deliver bespoke, branded content to their patients

Your donation will help Better After Baby grow into a successful business built BY moms, FOR moms. Even if you're not expecting a child, your donation to Better After Baby will help your sisters, friends, cousins, and nieces blossom, in one of the most impactful periods of their lives. 

Waiting for policy change will take too long — but we can rally together now to build the village we want and need. Thank you for supporting the movement to make life for all women Better After Baby.