Beauty by Dr. K
A new beauty line for natural hair backed by science with a focus on ease of use. Developed by celebrity hair stylist Dr. Kari Williams
Project Description
BEAUTY BY DR. K
Dr. K is a new line of natural hair care products designed with the on-the-go woman in mind. Several years ago, Dr. Kari Williams developed a brand called Ann Carol, and while we were extremely proud of version 1.0, we new we could improve. We've relaunched as Dr. K and have brought along our top two products from our previous life: The Daily Spray and Curling Creme.
THE PROBLEM
We've found that many products in the natural hair space hyper focus on defining curls while disregarding the health of the hair, leaving it dry and damaged. As a trichologist and stylist, Dr. Kari has seen clients who have all but given up on their natural hair journey as a result of damage caused by at-home styling with products.
THE MISSION
Salon quality products that guide the customer to healthy hair at home. We do this through our specially formulated Dr. K "Kits". Each product is clearly labeled with steps to ensure proper hair care.
WE NEED YOU
Our goal is clear: we want to be the premier destination for women with kinks, coils and curls, to have gorgeous hair without the hassle. Quality ingredients, a luxury experience, and all backed by science.
We are seeking $15,000 to help us manufacture and market the Dr. K line. By placing your pre-order of a Dr. K product, you are not only supporting a small business, you are telling the world that you want better for your hair journey.
MEET DR. KARI WILLIAMS
I am a Tricohologist, celebrity hair stylist and the creator of the Goddess Locs.
I have been styling natural hair for 18 years and have trained hundreds of women in my natural hair styling techniques. As a distinguished natural hair specialist, I have had the privilege of creating styles for a number of celebrities that include Brandy Norwood, Meagan Good, Willow Smith and Ava Duvernay.
THANK YOU
We hope you believe in this brand as much as we do. Every dollar of every pledge gets us closer to bringing Dr. K to the masses.
Updates
The Campaign FAQs
Frequently Asked Questions:
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Just Because I Care
A handwritten thank you note from Dr. Kari Williams + a special shout out on social media in our "thank you" post.
Pre-order the Daily Spray, the very best multi-purpose product to keep your kinks and curls hydrated.
BONUS: With this pledge, you automatically receive a raffle ticket to win a Hair + Scalp Treatment with Dr. Kari (see rules below)
- 2 raffle winners
- treatment will take place in Dr. Kari Williams' salon located in Los Angeles, CA
- Winners responsible for all transportation and accommodations to the salon
- Non-transferable
- If winner selected does not respond or is unable to travel to Los Angeles, an alternate winner will be selected.
Your choice of 2 products + Personalized Hair & Scalp Assessment with Dr. Kari Williams.
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Pre-order the Daily Spray and/or Comb Out Creme.
Daily Spray: multi-purpose spray to refresh your hair.
Comb Out Creme: the very best multi-purpose, hydrating cream for twist outs.
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Personalized Hair & Scalp Assessment includes:
-Mini assessment includes a 20 minute Skype or Phone call with Dr. Kari
-Report that addresses the state of your hair and scalp with personalized recommendations for treatment
(Retail value: $150)
Fine print: Must redeem within 3 months of campaign end date which is subject to change. Open to all USA residents.
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BONUS: With this pledge, you automatically receive a raffle ticket to win a Hair + Scalp Treatment with Dr. Kari (see rules below)
- 2 raffle winners
- treatment will take place in Dr. Kari Williams' salon located in Los Angeles, CA
- Winners responsible for all transportation and accommodations to the salon
- Non-transferable
- If winner selected does not respond or is unable to travel to Los Angeles, an alternate winner will be selected.
Receive 2 Dr. K Kits (Daily Spray and Comb Out Creme) + choice of hair treatment and trim with Dr. Kari Williams!
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Receive a hair trim and your choice of the following treatment in Dr. Kari's salon:
-Soothing Scalp treatment
-Reconstructive treatment
(Retail value of treatment and trim: $50)
Fine print: Must redeem within 3 months of campaign end date which is subject to change. To redeem, you must be able to travel to Mahogany Revolution salon located in Los Angeles.
All of the rewards above + an extra Dr. K Kit (Daily Spray + Comb Out Creme), an invitation to our exclusive launch party in Los Angeles, CA.
BONUS: Premium raffle ticket for a Hair + Scalp Treatment, Style Session, AND Custom Hair Regimen designed by Dr. Kari Williams. (See rules below)
- 1 raffle winner
- treatment will take place in Dr. Kari Williams' salon located in Los Angeles, CA
- Winners responsible for all transportation and accommodations to the salon
- Non-transferable
- If winner selected does not respond or is unable to travel to Los Angeles, an alternate winner will be selected.
- Excludes extensions such as Goddess Locs, Individual braids, twists, etc.
All of the rewards above + a style session with Dr. Kari.
Must be available to travel to Los Angeles salon.
Rewards
Just Because I Care
A handwritten thank you note from Dr. Kari Williams + a special shout out on social media in our "thank you" post.
Pre-order the Daily Spray, the very best multi-purpose product to keep your kinks and curls hydrated.
BONUS: With this pledge, you automatically receive a raffle ticket to win a Hair + Scalp Treatment with Dr. Kari (see rules below)
- 2 raffle winners
- treatment will take place in Dr. Kari Williams' salon located in Los Angeles, CA
- Winners responsible for all transportation and accommodations to the salon
- Non-transferable
- If winner selected does not respond or is unable to travel to Los Angeles, an alternate winner will be selected.
Your choice of 2 products + Personalized Hair & Scalp Assessment with Dr. Kari Williams.
-----------
Pre-order the Daily Spray and/or Comb Out Creme.
Daily Spray: multi-purpose spray to refresh your hair.
Comb Out Creme: the very best multi-purpose, hydrating cream for twist outs.
--------
Personalized Hair & Scalp Assessment includes:
-Mini assessment includes a 20 minute Skype or Phone call with Dr. Kari
-Report that addresses the state of your hair and scalp with personalized recommendations for treatment
(Retail value: $150)
Fine print: Must redeem within 3 months of campaign end date which is subject to change. Open to all USA residents.
--------
BONUS: With this pledge, you automatically receive a raffle ticket to win a Hair + Scalp Treatment with Dr. Kari (see rules below)
- 2 raffle winners
- treatment will take place in Dr. Kari Williams' salon located in Los Angeles, CA
- Winners responsible for all transportation and accommodations to the salon
- Non-transferable
- If winner selected does not respond or is unable to travel to Los Angeles, an alternate winner will be selected.
Receive 2 Dr. K Kits (Daily Spray and Comb Out Creme) + choice of hair treatment and trim with Dr. Kari Williams!
----
Receive a hair trim and your choice of the following treatment in Dr. Kari's salon:
-Soothing Scalp treatment
-Reconstructive treatment
(Retail value of treatment and trim: $50)
Fine print: Must redeem within 3 months of campaign end date which is subject to change. To redeem, you must be able to travel to Mahogany Revolution salon located in Los Angeles.
All of the rewards above + an extra Dr. K Kit (Daily Spray + Comb Out Creme), an invitation to our exclusive launch party in Los Angeles, CA.
BONUS: Premium raffle ticket for a Hair + Scalp Treatment, Style Session, AND Custom Hair Regimen designed by Dr. Kari Williams. (See rules below)
- 1 raffle winner
- treatment will take place in Dr. Kari Williams' salon located in Los Angeles, CA
- Winners responsible for all transportation and accommodations to the salon
- Non-transferable
- If winner selected does not respond or is unable to travel to Los Angeles, an alternate winner will be selected.
- Excludes extensions such as Goddess Locs, Individual braids, twists, etc.
All of the rewards above + a style session with Dr. Kari.
Must be available to travel to Los Angeles salon.