BAO (Breasts are Overrated)
Functional and flattering clothing for women walking through breast cancer
Project Description
The Need:
One of the consequences of breast cancer is the self- esteem struggle that takes place when a woman sees her body changing from the procedures and treatment regimens. This often results in clothing fitting differently than it did before cancer. BAO understands that shopping for her new body can be frustrating and will aim to provide functional and flattering garments that will meet her needs during and after treatment. We want to help women feel beautiful when they are feeling their worst.
Products:
There are several clothing needs throughout and after the cancer journey that we plan to address including: chemotherapy, lymphedema, double mastectomy, single mastectomy, and lumpectomy. We will begin with chemotherapy shirts and then expand to cover the additional needs.
Making an Impact:
At the heart of our company, we intend to do more than just provide our clients with functional and flattering garments. We are not only looking to make a profit, but to support a community of women that are in dire need of hope and encouragement. We intend to do this in a variety of ways:
1. Every year we intend to assist select women with a percentage of their breast cancer medical bills. We would ask them to consider paying it forward.
2. Every year we intend to gift select women with some of our products.
3. On our website we will have a place for women to share their stories and build a community of love, support, and hope.
4. We will continue to look for philanthropic ways to help support this community of women.
About the Founder:
Christina was diagnosed with breast cancer at the age of 35. After Christina’s surgeries and numerous treatments, she experienced the frustration and heartache of shopping for clothing to fit her changed body. She came into contact with other women in the breast cancer community experiencing similar frustrations. Christina was determined to put her pain into purpose and create a clothing line that would meet these needs. This is her love letter to the breast cancer community.
Below are some of the ways you can support BAO:
1. Donate! Every dollar counts
2. Spread the word! Share our campaign across socials
Updates
The Campaign FAQs
Frequently Asked Questions:
1. What do you intend to use the money for?
I intend to do the following:
1. 10 % of what we make will be given back to various breast cancer support groups to help support the breast cancer community. We will not be a group that just slaps a pink ribbon on our products and does not help the community.
2. $800- Website development
3. $200- Photoshoot for BAO launch campaign
4. $1500- Legal fees
5. $5,000- Mass production- we intend to do this overseas in attempts to lower our production cost
6. $2,000- Marketing campaign
7. $500- Prototypes
7. $400- If I make extra I will be purchasing an accounting software to help keep track of the financials
2. Can I purchase more than 1 reward?
Absolutely! You can select multiple rewards to your cart.
If you have a friend or a loved one who has been diagnosed with breast cancer and aren't sure what to say, let me help you. I know what I needed to hear when I was diagnosed, and would be happy to do the heavy lifting for you. This reward would include communication between you and I where you provide me with more details about the person in mind.
You know someone impacted by this awful disease and want to support what we are trying to do
Wear a BAO T-Shirt and support the Breast Cancer community!
Do you have a friend or a loved one who will be undergoing chemo? If yes, order one of our shirts before they are on the market!
We are currently in a position to offer this reward to 6 people only. Please specify the size needed.
Rewards
If you have a friend or a loved one who has been diagnosed with breast cancer and aren't sure what to say, let me help you. I know what I needed to hear when I was diagnosed, and would be happy to do the heavy lifting for you. This reward would include communication between you and I where you provide me with more details about the person in mind.
You know someone impacted by this awful disease and want to support what we are trying to do
Wear a BAO T-Shirt and support the Breast Cancer community!
Do you have a friend or a loved one who will be undergoing chemo? If yes, order one of our shirts before they are on the market!
We are currently in a position to offer this reward to 6 people only. Please specify the size needed.