For every dollar raised, Bad Apple will donate four pounds of food to City Harvest, New York's largest food recovery organization.
ABOUT BAD APPLE
Bad Apple Produce is a for impact venture with a mission to reduce food waste and hunger in the New York City metro area. We get high quality food at a discount to people who want it using three simple steps:
1) We source food from our network of farmers and distributors within 150 miles of New York City at risk of going uneaten for no good reason. This might be due to excess supply or arbitrary industry standards, like a sweet potato being too big, too small, or the wrong shape for a grocery store to want to sell.
2) You pick exactly what you want from our weekly availability list, which includes over 50 items, including local and organic produce. You can also add a donation to Food Bank for New York City to your order!
3) You get groceries delivered to your doorstep without lifting a finger. Plus, you save up to 50% of the retail price.
Does this look like produce that should go to waste? We don't think so either!
FUNDRAISING IMPACT
COVID-19 has disproportionately impacted our most vulnerable communities. A recent poll found that 41% of New Yorkers are concerned about affording food, which has resulted in a surge in demand for emergency food assistance.
In ordinary circumstances, we'd crowd fund to buy new delivery vehicle, hire more packers, or expand our marketing reach. But these are not ordinary times, and we are committed to meeting the most pressing needs of the moment.
For every dollar raised, we will donate 4 pounds of food to City Harvest, New York City's largest food rescue organization. If we meet our goal of $5,000 raised, we will recover and donate 20,000 pounds of food that would've ordinarily gone to waste.
OUR MISSION
We're committed to our mission because according to experts, reducing food waste is the NUMBER ONE most effective strategy for fighting climate change, ahead of reducing meat consumption, electric cars, and solar panels. Check out this article written by Turner Wyatt, the CEO of the Upcycled Food association, to learn more about the environmental impact of food waste.
To date, we've rescued over 250,000 pounds of food from going to waste, and have donated over 50,000 pounds to nonprofits.
MEET THE FOUNDERS!
Hi, we're Stefanie Katzman and Anya Ranganathan, two New Yorkers passionate about increasing access to fresh, healthy food. To get Bad Apple off the ground, we hand packed customers' orders and personally delivered them throughout New York City. As Bad Apple has grown, we've maintained our commitment to serving our community and are so thankful for your support!
