The link above will show our pitch deck on Canva. You will need nothing more than your web browser to view it.
Carly Johnstone (second from right) and friends!Who We Are:
Axeiom is a majority woman-owned axe throwing entertainment company, with a socially driven mission. In 2022, we got to know the Flemington community in a summer long pop-up right in the heart of town — kicking off the summer with packed lanes at Lone Eagle Brewery’s 5th Anniversary celebration and ending with a bang at Flemington’s Harvest Fest. Everyone who threw with us had a kick-axe time (see what we did there?) and only had one question when they were done: When would we finally be able to open our permanent home?
Well, we’ve finally got the space, now all we need is your help!
Current construction in our permanent space -- by woman-owed contractors, All Inclusive Construction and Building.
Why We Need Support:
Due to delays with permits, demolition complications, and supply chain issues, our facility construction is behind schedule and has fallen short of funds to finish. We are within just a few weeks of either succeeding in bringing this facility to market or falling flat. Please help us to make it across the finish line!
We are seeking $200,000 to help complete the construction of our 8500 sqft., centrally-located facility in the Shoppes at Flemington. Our plans include 22 full throwing lanes, a private room with 7 additional lanes for private events, a cozy children's play area, and a welcoming atmosphere fit for every guest.
With your help, we’ll be able to bring a fresh, premium axe throwing experience to a town quickly on the rise!
The Johnstone Family! (Walter, Carly, and their children)
A Bit About Us...
If you are familiar with Stumpy's Hatchet House or Bury The Hatchet, you’re probably thinking of an axe wielding, flannel-wearing lumberjack. But at Axeiom, we take an egalitarian, socially-conscious approach that sets us apart not only from other axe companies, but other businesses too:
- We are majority women-owned and operated! Owner Carly Johnstone is a registered RN and hatchet throwing queen! Her goal is to foster community in the Flemington area, and hopes Axeiom will be a force of good — the perfect mix of fun, comfort, and empowerment!
- Axeiom is focused on bringing the sport of axe throwing to more women, girls, and the queer community ... and anyone that just doesn’t vibe with the dimly lit or sports bar environments offered by other brands.
- This means an airy, bright space filled with plants and joy, perfect to host every kind of event! As a happy side effect, this kind of environment is also great for corporate team building events!
- We are committed to an equal pay model which eliminates the wage gap between the company leadership and the average employee. We are all in this business together and we will all succeed together. Everyone will receive an hourly living wage and share in the profits at the end of the year.
- 10% of all profits will be set aside for charitable giving in our community. Whether this is by donating to the local groups in need or by helping out small businesses that need a hand, we will always try to make a positive impact where we are operating. That translates to roughly $200,000 every year going to the community!
Walter Johnstone
Summer 2022
Your contribution will enable us to complete construction and remain solvent through the first few months of business.
Click Here to view our full pitch presentation!
To learn more about Axeiom, check out our website, Instagram or Facebook!
