Around The World Beauty Documentary Series Pilot
A Makeup Artist Discovering Beauty Through a Global Lens
First Stop: New York City
Project Description
We are excited to announce our upcoming documentary series that explores the beauty cultures of New York City.
Our team has been working hard to research and showcase the diverse beauty practices and traditions of the city, and we believe this project has the potential to educate, inspire, and unite people from all walks of life.
However, we cannot do this alone - we need your help to make this vision a reality. Your support can help us cover the costs of equipment, production, post-production, and distribution. By contributing to our project, you will not only help us create a documentary series that celebrates the beauty and diversity of NYC but also help support the next chapter of Around The World Beauty. Every little bit helps, so please consider donating to our project, sharing it with your network, or attending one of our fundraising events. Together, let's make this documentary series a success!
About our Beauty Passport: NYC Series ( 8 Episodes)
NYC is home to some of the world's most innovative beauty experts! From trendsetters to artisans and more, This city has something to offer everyone who is passionate about beauty. NY Beauty Passport is a series that celebrates the diverse beauty communities that exists in NYC, and to shine a light on the incredible talents and movements that are making waves in the beauty industry.
In this 8-episode series, the show’s host, a celebrity makeup artist, will bring viewers on a multi-borough beauty field trip. Meeting local beauty founders, discussing trends, and exploring how beauty is defined in this city through each episode.
Get ready for an exciting adventure into the beauty secrets of NYC! With one quick subway ride, you'll discover a new world of beauty and diversity. From the latest trends in makeup and skincare to unique treatments, you'll be sure to find something new to explore and experience. Hop on the subway and set off on your journey to uncovering NYC with a beauty lens!
SUMMARY:
Let's go on a multi-borough beauty field trip. From Manhattan to Brooklyn, Queens, and beyond, we'll explore the best of the best in beauty services and products. Along the way, our host will meet local founders that share their expert tips and tricks to help viewers find beauty in diversity and in their local borough.
Highlighting the vibrant beauty culture of New York City! It is so great to see experts highlighting the work of local artisans and providing insight into the latest beauty trends. NYC is full of creative people and it is wonderful to learn more about them and their work.
In this 8-episode series, viewers will get to explore the beauty scene in NYC through the eyes of the show’s celebrity makeup artist host. The series will feature a mix of beauty experts, highlighting trends, movements, and artisans that call New York City their home. We’re sure viewers will learn a lot and be delighted with the content. Each episode is a fun, informative journey through the city's beauty scene!
Whether you’re a seasoned local or a wide-eyed tourist, one of the best ways to get to know a city is to explore its streets. When you allow yourself to wander, you find incredible gems and meet amazing people. It’s like having your savvy Fashionista New York bestie show you their favorite local beauty spots, with tons of perks and surprises along the way.
Join us on a journey to discover the world’s best-kept beauty secrets, one NYC Subway Stop at a time.
Around the World Beauty is an independent documentary dedicated to exploring beauty rituals practiced by women of various cultures across the globe through a conversation of beauty.
Your Host: Stephanie Flor, Global Beauty Expert
A Makeup Artist Discovering Beauty Through a Global Lens
A TV series inspired by globe trekker, Stephanie Flor beauty adventures around the world. This time we're shooting right here in the world's greatest city, NYC!
Well versed in the language of beauty. She is endlessly curious about color, texture, and what lies beneath the surface. Flor’s mission is to understand other traditions, while remaining steeped in her Latina roots. She’s traveled to over 35 countries in her quest to diversify the conversation. This documentary series is inspired by New York's diverse cultures coming together, and their mission of sharing their beauty culture with the world.
Stephanie has been featured in Forbes, Oprah, Yahoo, Refinery 29, Marie Claire,Vogue, Instyle, and more. She has been named, Latina magazine's “Young & Inspiring: Ones to Watch” list. Beauty Vanguard and Marie Claire featured her as "Making Her Mark”.
What is Around The World Beauty?
We are a unique beauty and travel company that draws inspiration from global beauty secrets. Our beauty brand features products made with high-quality, ethically-sourced ingredients, while our travel company takes you on a journey to the source of our beauty inspiration.
Our mission is to redefine beauty as something that goes beyond skin deep. Through our products, travel experiences, and docu-series, we aim to showcase the transformative power of global beauty and self-discovery. Join us on this journey of exploring beauty from around the world, and discover a new way of looking at yourself and the world around you.
THE FUTURE
The show’s goal is to merge cross-cultural travel experiences with a larger conversation on beauty. We want to start in NYC and then take this global.
We envision creating a four-part documentary series that will be narrated by celebrity makeup artist Stephanie Flor, who will travel to four distinct beauty cultures in search of the deeper meaning of beauty, showcasing her passion for makeup, hair, fashion, and culture every step of the way.
The show will highlight four global beauty destinations, ideal for the viewer to explore beauty culture origins at their source. From traveling to India to explore the Ayurvedic way of living, to climbing Machu Picchu to learn about the sacred bathing practices of the Incas, the show covers all the corners of the globe.
Over the course of each episode, the viewer will experience top wellness beauty destinations by introducing them to the beauty culture. Flor will visit locally owned spas to learn about the newest beauty trends and ingredients inspired by the global destination. Flor will speak to beauty guides and local experts to show us their routines authentically cultivated from the source, venturing to where some of the world’s biggest beauty giants source their ingredients. Our mission is to unite women and forge cross-cultural understanding through the lens of beauty!
Whether you’re beauty-obsessed or have a penchant for travel, let us inspire you to make a beauty discovery of your own.
OUR COMMUNITY
our affinity for culture
DIVERSITY || inbuild splendour, what is “home” to us
the path of the heart melts the concept of “other” - The Beauty Way
Our business started with the goal to dismantle beauty norms, and create a world where beauty is felt by the energy of the Heart - blind to eye but radiating from within, beyond what is on the surface. We welcome all perspectives that stand for unity, inclusion, and equality.
We lovingly serve: You. Trailblazers and instigators. Gypsy souls unafraid to walk on the sand. Women who are loud, with a capital L. Who relish life. Women who love Color. Who ARE Colorful. Who love Big. Who dream Big.
STATS
Youtube noticed that the second-most viewed genre on YouTube was documentaries, after children's content. - Thrillest
YouTube Will Double Its Original Programming in 2024, Focusing on Documentaries - Ad week.
2 out of 3 travelers are female- WITSUMMIT
The women's travel market exceeds 19 Trillion annually - Womens Travel Festival ( Nielsen Consumer)
Embracing diversity helps sharpen brands focus on cultural relevance - Loreal
TARGET AUDIENCE & DISTRIBUTION
With the increasing popularity of inclusive beauty campaigns, it's clear that beauty diversity is here to stay. This series is an amazing opportunity to not only highlight the importance of diversity in beauty, but to also explore the world and uncover stories that are often overlooked by the West. It's also a great way to tap into the ever-growing women's travel market, and to provide travelers with meaningful and experiential travel experiences, which are especially important in a post-COVID-19 world. We are excited to see the stories and perspectives that this series will bring to light!
Beauty travel has been explored in other shows, but none have connected with the audience the way this series can. By delving into the lives and experiences of real women, the series will create an impactful connection with their cross-cultural counterparts and engage an audience in the beauty rituals of different cultures right here in NYC. Potential funding sources include makeup brands like Unilever and Clinique, who can provide product placement in each episode. Additionally, partnering with Refinery29, PopSugar, Unearth Women, and a travel magazine would provide a great promotional and audience base. With these resources, this series is sure to be a hit!
Our process includes diligent research, a brainstorming session for concept idea, storytelling, and production coordination.
REQUEST: We are asking for $300,000 as an investment to bring our trailer, and 8-episode NYC Docu-series to life.
TIMELINE:
Week of 01/2020 - Launch IFundWomen.com to Network. Share our Mission.
Week of 11/2022- Have video editor use past video content I have from my beauty travels to create 1-minute trailer to show the vision for the NYC Series.
Week of 12/2023: Share with the world Finished Trailer for NYC Series
Week of 02/04 - Find experts, and leaders in the space of beauty in NYC. Contact and build relationships.
Week of 03/01 - Hire Video Editor and production team.
Week of 3/20- Confirm locations and Speakers for 1st & 2nd Episodes
Week of 4/01 - Shoot 1st and 2nd episode
Week of 4/26- Fund Raise: Special activation to raise funds for our Ifundwomen Campaign. Our last push.
Week of 5/01 - Start Editing process of 1st two episodes
Week of 05/20- Hire a consultant in the space of tv/media to build a pitch deck for our show to present to networks. Use their guidance to produce and execute on a different level then we ever have before.
Week of 6/15- Hire PR Company to pitch ideas to TV networks such as The Real, Dr.OZ, Wendy Williams using Beauty and Travel as the focal Point for exposure and build creditability and expertise before launch.
COSTS:
COMPONENT | TOTAL |
Project Discovery (Planning out Concept Ideas and Execution) | INCLUDED |
Episode Expenses (NYC) Hotel, Food, Transportation, Activities to shoot. | INCLUDED |
Hiring Production Crew ( Director, Camera Crew, Assistant, and Location Coordinator) ( Film episode) | INCLUDED |
Consultant ( Mentor) PR Support ( Press Releases, TV Pitches) | INCLUDED |
Editor ( Manage files, and Create Trailer) | INCLUDED |
TOTAL(USD) | 300,000 |
All Materials, concepts, and characters c 2023 ATWBeauty. All Rights Reserved
Updates
The Campaign FAQs
N/a
Just Because You Believe in our Mission and want to see us take our business to the next level.
As a thank you we will mail you one of our signature beauty postcards captured while filming on location.
Introducing the bold and vibrant new red lipstick that celebrates beauty in all its forms. Our lipstick brings together diverse beauty cultures from around the world to create a shade that unites us all.
With its smooth and creamy texture, our red lipstick glides effortlessly over your lips, leaving behind a stunning, long-lasting finish. The rich, bold color is perfect for any occasion, whether you're getting ready for a night out on the town or just want to add a pop of color to your everyday look.
But what really sets our lipstick apart is its celebration of beauty cultures. We've brought together the best of beauty traditions from around the world to create a shade that flatters every skin tone and celebrates diversity. From the deep reds of India to the bright, bold hues of Latin America, our lipstick represents a coming together of cultures, united in the celebration of beauty.
And because we believe in celebrating beauty in all its forms, our lipstick is cruelty-free and made with high-quality, natural ingredients. So not only will you look beautiful wearing it, but you can feel good knowing that you're making a difference with your purchase.
To raise funds for the production of the series, we have launched a beauty line inspired by our Beauty Journeys. Each collection features hard-to-find ingredients ethically sourced from our partners around the world to give you a mini beauty staycation. By purchasing our products, you not only support our production, but also deepen your awareness and appreciation of different cultures' ethos of beauty, wellness, and wisdom.
Our raw ingredients are sourced directly from our partners that we work with on the ground during our beauty journeys, so you can trust that every purchase supports local communities and promotes female entrepreneurship. Additionally, we created our own signature line that consists of staple products inspired by each culture we beauty explore on our tours, combined with local fun accessories.
Join us in bringing this documentary series to life and supporting the communities we work with. Your purchase can make a difference in the lives of many while allowing us to share the beauty of the world with a wider audience. Thank you for your support!
Be a featured guest or spotlight your destination in our Beauty Passport Series episodes. This can be a great way to showcase your expertise and promote your brand to our audience. We offer different packages based on the level of exposure your looking for, such as a solo feature episode or a panel discussion with other industry experts.
Have a product or services that is relevant to our audience, we will feature your products in our episodes. This can include product reviews, demonstrations, or endorsements. We can also offer packages that include multiple product placements across several episodes to maximize exposure.
We offer the opportunity to sponsor one of our episodes, either on a per-episode basis or as a series sponsor. This can include branding in the intro and outro of your episodes, as well as brand mentions throughout the episode. We also offer packages that include social media promotion and other marketing opportunities to help promote you're brand when each episode goes LIVE.
Email us for episode breakdown. [email protected]
Local and Global Opportunities
Rewards
Just Because You Believe in our Mission and want to see us take our business to the next level.
As a thank you we will mail you one of our signature beauty postcards captured while filming on location.
Introducing the bold and vibrant new red lipstick that celebrates beauty in all its forms. Our lipstick brings together diverse beauty cultures from around the world to create a shade that unites us all.
With its smooth and creamy texture, our red lipstick glides effortlessly over your lips, leaving behind a stunning, long-lasting finish. The rich, bold color is perfect for any occasion, whether you're getting ready for a night out on the town or just want to add a pop of color to your everyday look.
But what really sets our lipstick apart is its celebration of beauty cultures. We've brought together the best of beauty traditions from around the world to create a shade that flatters every skin tone and celebrates diversity. From the deep reds of India to the bright, bold hues of Latin America, our lipstick represents a coming together of cultures, united in the celebration of beauty.
And because we believe in celebrating beauty in all its forms, our lipstick is cruelty-free and made with high-quality, natural ingredients. So not only will you look beautiful wearing it, but you can feel good knowing that you're making a difference with your purchase.
To raise funds for the production of the series, we have launched a beauty line inspired by our Beauty Journeys. Each collection features hard-to-find ingredients ethically sourced from our partners around the world to give you a mini beauty staycation. By purchasing our products, you not only support our production, but also deepen your awareness and appreciation of different cultures' ethos of beauty, wellness, and wisdom.
Our raw ingredients are sourced directly from our partners that we work with on the ground during our beauty journeys, so you can trust that every purchase supports local communities and promotes female entrepreneurship. Additionally, we created our own signature line that consists of staple products inspired by each culture we beauty explore on our tours, combined with local fun accessories.
Join us in bringing this documentary series to life and supporting the communities we work with. Your purchase can make a difference in the lives of many while allowing us to share the beauty of the world with a wider audience. Thank you for your support!
Be a featured guest or spotlight your destination in our Beauty Passport Series episodes. This can be a great way to showcase your expertise and promote your brand to our audience. We offer different packages based on the level of exposure your looking for, such as a solo feature episode or a panel discussion with other industry experts.
Have a product or services that is relevant to our audience, we will feature your products in our episodes. This can include product reviews, demonstrations, or endorsements. We can also offer packages that include multiple product placements across several episodes to maximize exposure.
We offer the opportunity to sponsor one of our episodes, either on a per-episode basis or as a series sponsor. This can include branding in the intro and outro of your episodes, as well as brand mentions throughout the episode. We also offer packages that include social media promotion and other marketing opportunities to help promote you're brand when each episode goes LIVE.
Email us for episode breakdown. [email protected]
Local and Global Opportunities