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The Alewife - A Woman Owned Microbrewery

To create a business plan for a woman-owned microbrewery and brew our first batch, all while empowering women in a male dominated industry.

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Project Description

The craft beer industry has grown substantially since the 1980s, with over 4,522 microbreweries opening across the United States. Of those thousands of breweries, less than ten percent of them have women brewers!  Women working in the craft beer industry are a minority in comparison to men.  

I plan to use this funding to develop a solid business plan, create our first batch of beer, and empower other women while I'm doing it.  I will hire a consultant to conduct market research and write a business plan to structure, run, and grow my brewing business.  I will network and support other women as I create my brand.  In my mission to create an accessible, delicious, and successful brewery, I pledge to support other women, as well as minority owned, and LGBTQ businesses.

Gender bias seems to persist in smaller craft breweries and it doesn’t have to be this way. In fact, for much of history, it wasn’t.

According to an article in The Atlantic, historically, women brewed and served beer to their communities. Over 4,000 years ago in ancient Egypt, beer was produced and sold by women. When the United States was first colonized in the late 1400s, women took on the role of brewers in society.

During the Industrial Revolution of the 1800s, men began to realize the business opportunities that came along with the beer industry and slowly took over women’s roles in brewing. As soon as brewing became a business, it turned into a boy’s club.

I am 41 years old, I have a MS Ed. and have a daughter.  I want to inspire other women to follow their dreams, believe in themself, do what they love, and be successful.  I will to inspire, educate, and empower women.

Updates

The Campaign FAQs

Frequently Asked Questions:

What's an Alewife?

An Alewife, also brewess or brewster, is a historical term for a woman who brewed ale for commercial sale.   The Alewife is also a nod to Alewife Station in Arlington, Massachusetts.  Arlington is our hometown and the final stop on the Red Line.

Why you, why now? 

This idea has been brewing for years. The glass ceiling is shattered and it’s time to empower women to make their mark in the predominantly male-owned microbrewery business. 

What is the next step? 

After we have a successful business model, we will join up with a local contract brewer to create our flagship brew.

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About the Entrepreneur

Boston, MA
Created 1 Campaign
Lifestyle
Social Good

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