House of Lilac
An everyday flower company disrupting the flower industry, on a mission to elevate spaces, moments, and occasions.

Project Description


Updates
The Campaign FAQs
Frequently Asked Questions:
- When will I get my reward? Once you purchase your reward, you'll receive an email from us updating you on the shipping and/or status of your reward. Tangible rewards with immediate shipping/delivery such as the tee, stickers, tote, or gift card are projected to ship throughout the campaign and should be received by mid May. Other rewards that require scheduling such as Coffee with Cristie, the flower subscriptions, the workshops, Flower Club membership, entrepreneur sessions, or the Ocean Reef stay will be scheduled directly with the backer once the reward is purchased. And finally, for those rewards that require one way scheduling on our end, like the Corporate Shoutout, backers will be added to the Currently and Instastory schedule on a first purchase first serve basis. We'll be sure to keep you updated!










Give whatever you can, we appreciate all of it! You're making a difference for a female run company and we (and the universe) love you for that.

Want help strategizing your business growth? Choose one of the following HOL business strategy templates (the same ones we use every day!) to help you plan your small business marketing, video, and time management strategy. (Please note your choice in the checkout page. We will update as these sell.)
-
Integrated Marketing Strategy Calendar — Marketing is only as effective as the tools you choose and there are limitless platforms to help you market your brand. The best way to ensure your marketing investment is maximized is to build a strategy where one tool feeds off the next. With our integrated marketing calendar, we will help you determine your best marketing methods and how to sync them to develop a cohesive strategy that propels your business forward.
-
Video Strategy Gameplan — Did you know that online content consists of 80% video marketing? And that 1/3 of online activity is spent watching videos? And that marketers that use video grow revenue 49% faster than non-video users? If you're not shooting video for your business, you're falling behind! We'll share our HOL x Sisi Smit Video Strategy go-to worksheet that outlines questions to ask and steps to take to create an intentional video strategy that integrates seamlessly with your brand's overall marketing strategy.
-
Time Management and Scheduling — Your success is only as good as the goals you set and how well you manage your time! House of Lilac's CEO, Melanie Fernandez, shares her time management, scheduling and goal setting templates to help you reduce work overwhelm anxiety, spend time doing things you LOVE, and achieve your goals.

Get all three of our HOL business strategy templates (the same ones we use every day!) to help you plan your small business marketing, video, and time management strategy. (Please note your choice in the checkout page. We will update as these sell.)
-
Integrated Marketing Strategy Calendar — With our integrated marketing calendar, we will help you determine your best marketing methods and how to sync them to develop a cohesive strategy that propels your business forward.
-
Video Strategy Gameplan — We'll share our HOL x Sisi Smit Video Strategy go-to worksheet that outlines questions to ask and steps to take to create an intentional video strategy that integrates seamlessly with your brand's overall marketing strategy.
-
Time Management and Scheduling — Time management, scheduling and goal setting templates to help you reduce work overwhelm anxiety, spend time doing things you LOVE, and achieve your goals.

Grab a featured placement for your company next to Melanie and Cristie in our monthly "Currently" blog post/newsletter AND in our instagram stories, with a following of over 12,000!
Plus, you'll be subscribed to our newsletter for exclusive promotions, video tutorials, and other flower news! We're so excited to grow with you!

Do you live in Miami and want flowers every month? Now is your chance to sign up at an exclusive rate! You'll get either:
-
Four months of a SINGLE bouquet (valued at $180), picked up at our shop monthly OR two months of a DOUBLE bouquet (valued at $180) picked up at our shop monthly. Note your choice during checkout. Want to see the difference between the two? Take a peek at our website.
-
An invitation into our private facebook community to access exclusive flower tutorials, conversations, events and other community perks.
-
A subscription to our newsletter for exclusive promotions, video tutorials, and other flower news.

Shop and stick in style. Here's what you get:
-
Our custom (and adorable) HOL grocery tote.
-
Recognition as a campaign supporter on our website.
-
A subscription to our newsletter for exclusive promotions, video tutorials, and other flower news.

Always wanted our single bouquet? Well now you can get it at the same retail price WITH MIAMI DELIVERY INCLUDED (delivery ranges from $15-$25). This reward is exclusive to the last two weeks of our crowdfunding campaign.
Blackout dates: Please note, delivery is available throughout the year EXCEPT ON MAY 6-11.

Our Organic Cotton Embroidered bouquet tee designed by female creative Suki Lopez and printed by female run Hueman Designs is everything we'd hoped and dreamed it would be. Please include your size in the checkout page (women's standard size S-XL).
Spend just $80 and get a $100 gift card on our website. Is there anything better?
You'll also receive:
-
An invite to our private facebook community to access exclusive flower tutorials, conversations, events and other community perks.
-
A subscription to our newsletter for exclusive promotions, video tutorials, and other flower news!

Flowers (and stickers) make everything brighter. We'll send our custom flower stickers your way for you to decorate your planner, notebook, or laptop. Shipping included.
Plus, you'll get a a subscription to our newsletter for exclusive promotions, video tutorials, and other flower news. We can't wait to grow with you!

Bring 5 of your friends or favorite people to our space for a private Everyday Flower Styling workshop where you'll learn to style our petite arrangements. We will provide the flowers, tools, and instruction. We can't wait to flower with you! (Valued at $425).
Terms: Valid only for 2019. Non-transferable. We will be in touch to coordinate a date and time upon purchase.

Bring 10 of your friends or favorite people to our space for a private Everyday Flower Styling workshop where you'll learn to style our petite arrangements. We will provide the flowers, tools, and instruction. We can't wait to flower with you! (Valued at $850).
Terms: Valid only for 2019. Non-transferable. We will be in touch to coordinate a date and time upon purchase.

Style your event from our 'a la carte' menu with the help of one of our excellent floral designers. Choose from a table garland, petite glass arrangements, bud vases, or mix them all. Or just choose from one of our event packages. We will help you decide what colors and styles look best in your space, and hand deliver them to your home or event space in Miami. (Valued at $680).
Terms: Available only for 2019 dates. Contact us to coordinate your date upon purchase or one week prior to event date. Non-transferable.

Want to flower with us all year? We're now offering a variety of workshops and you'll be the first to be able to reserve 3 different seats throughout the year at a fraction of the price. (Valued at $260)
You'll also get:
-
An invite to our private facebook community to access exclusive flower tutorials, conversations, events and other community perks.
-
A subscription to our newsletter for exclusive promotions, video tutorials, and other flower news
Terms: Only applies for 2019. Non-transferable. HOL will send a special code once purchased and you'll be able to reserve your spot once the workshop is live.

Be one of the first to join our "Flower Club" at almost 40% off the yearly membership rate! (valued at $350). Here's what you'll receive and have access to ALL YEAR:
-
One complimentary "welcome" single bouquet (includes Miami delivery).
-
HOL flower tote and custom stickers.
-
1 seat at a workshop of your choice.
-
10% off on gifts and flower arrangements.
-
Access to our private facebook community.
-
Early bird or complimentary access to all events.
-
Opportunity to become part of the House of Lilac Community — priceless!
Terms: Only applies for 2019. Non-transferable.

You’ll get a HUG from us thanking you (virtually or in person if we see you!) for your support, and a subscription to our newsletter for exclusive promotions, video tutorials, and other flower news! We're so excited to grow with you!

For your next team bonding event or girl's night out, snag a private Everyday Flower Styling workshop! We'll travel to your workspace or home with the flowers, tools, and instruction. You provide the people and space. Your team members and friends will leave the workshop with a flower arrangement and a stronger workplace connection. (Valued at over $1300)
Terms: Valid only for 2019. Non-transferable. We will be in touch to coordinate a date and time upon purchase.

The best reward thus far — enjoy a four night stay from our friends at the exclusive Ocean Reef Resort in Key Largo! Reward includes a member sponsored stay in a renovated 2 bedroom/2 bath Marina Village Condominium.
*Terms: Not valid from December 1 to April 30. Subject to availability. Guests will be responsible for on site costs. Limited to 6 people. Please let us know requested dates sooner rather than later (even prior to purchasing this reward) to confirm specific date booking!

Caffeinate and chat with Cristie at a Miami coffee shop. Pick her brain on flowers, life, hunks, pop culture, and whatever runs through her brain at that moment. Coffee on us!
Plus, you'll be subscribed to our newsletter for exclusive promotions, video tutorials, and other flower news! We're so excited to grow with you!
Terms:
Must be scheduled a week in advance and according to Cristie's very busy HOL schedule.
Rewards
Give whatever you can, we appreciate all of it! You're making a difference for a female run company and we (and the universe) love you for that.

Want help strategizing your business growth? Choose one of the following HOL business strategy templates (the same ones we use every day!) to help you plan your small business marketing, video, and time management strategy. (Please note your choice in the checkout page. We will update as these sell.)
-
Integrated Marketing Strategy Calendar — Marketing is only as effective as the tools you choose and there are limitless platforms to help you market your brand. The best way to ensure your marketing investment is maximized is to build a strategy where one tool feeds off the next. With our integrated marketing calendar, we will help you determine your best marketing methods and how to sync them to develop a cohesive strategy that propels your business forward.
-
Video Strategy Gameplan — Did you know that online content consists of 80% video marketing? And that 1/3 of online activity is spent watching videos? And that marketers that use video grow revenue 49% faster than non-video users? If you're not shooting video for your business, you're falling behind! We'll share our HOL x Sisi Smit Video Strategy go-to worksheet that outlines questions to ask and steps to take to create an intentional video strategy that integrates seamlessly with your brand's overall marketing strategy.
-
Time Management and Scheduling — Your success is only as good as the goals you set and how well you manage your time! House of Lilac's CEO, Melanie Fernandez, shares her time management, scheduling and goal setting templates to help you reduce work overwhelm anxiety, spend time doing things you LOVE, and achieve your goals.

Get all three of our HOL business strategy templates (the same ones we use every day!) to help you plan your small business marketing, video, and time management strategy. (Please note your choice in the checkout page. We will update as these sell.)
-
Integrated Marketing Strategy Calendar — With our integrated marketing calendar, we will help you determine your best marketing methods and how to sync them to develop a cohesive strategy that propels your business forward.
-
Video Strategy Gameplan — We'll share our HOL x Sisi Smit Video Strategy go-to worksheet that outlines questions to ask and steps to take to create an intentional video strategy that integrates seamlessly with your brand's overall marketing strategy.
-
Time Management and Scheduling — Time management, scheduling and goal setting templates to help you reduce work overwhelm anxiety, spend time doing things you LOVE, and achieve your goals.

Grab a featured placement for your company next to Melanie and Cristie in our monthly "Currently" blog post/newsletter AND in our instagram stories, with a following of over 12,000!
Plus, you'll be subscribed to our newsletter for exclusive promotions, video tutorials, and other flower news! We're so excited to grow with you!

Do you live in Miami and want flowers every month? Now is your chance to sign up at an exclusive rate! You'll get either:
-
Four months of a SINGLE bouquet (valued at $180), picked up at our shop monthly OR two months of a DOUBLE bouquet (valued at $180) picked up at our shop monthly. Note your choice during checkout. Want to see the difference between the two? Take a peek at our website.
-
An invitation into our private facebook community to access exclusive flower tutorials, conversations, events and other community perks.
-
A subscription to our newsletter for exclusive promotions, video tutorials, and other flower news.

Shop and stick in style. Here's what you get:
-
Our custom (and adorable) HOL grocery tote.
-
Recognition as a campaign supporter on our website.
-
A subscription to our newsletter for exclusive promotions, video tutorials, and other flower news.

Always wanted our single bouquet? Well now you can get it at the same retail price WITH MIAMI DELIVERY INCLUDED (delivery ranges from $15-$25). This reward is exclusive to the last two weeks of our crowdfunding campaign.
Blackout dates: Please note, delivery is available throughout the year EXCEPT ON MAY 6-11.

Our Organic Cotton Embroidered bouquet tee designed by female creative Suki Lopez and printed by female run Hueman Designs is everything we'd hoped and dreamed it would be. Please include your size in the checkout page (women's standard size S-XL).
Spend just $80 and get a $100 gift card on our website. Is there anything better?
You'll also receive:
-
An invite to our private facebook community to access exclusive flower tutorials, conversations, events and other community perks.
-
A subscription to our newsletter for exclusive promotions, video tutorials, and other flower news!

Flowers (and stickers) make everything brighter. We'll send our custom flower stickers your way for you to decorate your planner, notebook, or laptop. Shipping included.
Plus, you'll get a a subscription to our newsletter for exclusive promotions, video tutorials, and other flower news. We can't wait to grow with you!

Bring 5 of your friends or favorite people to our space for a private Everyday Flower Styling workshop where you'll learn to style our petite arrangements. We will provide the flowers, tools, and instruction. We can't wait to flower with you! (Valued at $425).
Terms: Valid only for 2019. Non-transferable. We will be in touch to coordinate a date and time upon purchase.

Bring 10 of your friends or favorite people to our space for a private Everyday Flower Styling workshop where you'll learn to style our petite arrangements. We will provide the flowers, tools, and instruction. We can't wait to flower with you! (Valued at $850).
Terms: Valid only for 2019. Non-transferable. We will be in touch to coordinate a date and time upon purchase.

Style your event from our 'a la carte' menu with the help of one of our excellent floral designers. Choose from a table garland, petite glass arrangements, bud vases, or mix them all. Or just choose from one of our event packages. We will help you decide what colors and styles look best in your space, and hand deliver them to your home or event space in Miami. (Valued at $680).
Terms: Available only for 2019 dates. Contact us to coordinate your date upon purchase or one week prior to event date. Non-transferable.

Want to flower with us all year? We're now offering a variety of workshops and you'll be the first to be able to reserve 3 different seats throughout the year at a fraction of the price. (Valued at $260)
You'll also get:
-
An invite to our private facebook community to access exclusive flower tutorials, conversations, events and other community perks.
-
A subscription to our newsletter for exclusive promotions, video tutorials, and other flower news
Terms: Only applies for 2019. Non-transferable. HOL will send a special code once purchased and you'll be able to reserve your spot once the workshop is live.

Be one of the first to join our "Flower Club" at almost 40% off the yearly membership rate! (valued at $350). Here's what you'll receive and have access to ALL YEAR:
-
One complimentary "welcome" single bouquet (includes Miami delivery).
-
HOL flower tote and custom stickers.
-
1 seat at a workshop of your choice.
-
10% off on gifts and flower arrangements.
-
Access to our private facebook community.
-
Early bird or complimentary access to all events.
-
Opportunity to become part of the House of Lilac Community — priceless!
Terms: Only applies for 2019. Non-transferable.

You’ll get a HUG from us thanking you (virtually or in person if we see you!) for your support, and a subscription to our newsletter for exclusive promotions, video tutorials, and other flower news! We're so excited to grow with you!

For your next team bonding event or girl's night out, snag a private Everyday Flower Styling workshop! We'll travel to your workspace or home with the flowers, tools, and instruction. You provide the people and space. Your team members and friends will leave the workshop with a flower arrangement and a stronger workplace connection. (Valued at over $1300)
Terms: Valid only for 2019. Non-transferable. We will be in touch to coordinate a date and time upon purchase.

The best reward thus far — enjoy a four night stay from our friends at the exclusive Ocean Reef Resort in Key Largo! Reward includes a member sponsored stay in a renovated 2 bedroom/2 bath Marina Village Condominium.
*Terms: Not valid from December 1 to April 30. Subject to availability. Guests will be responsible for on site costs. Limited to 6 people. Please let us know requested dates sooner rather than later (even prior to purchasing this reward) to confirm specific date booking!

Caffeinate and chat with Cristie at a Miami coffee shop. Pick her brain on flowers, life, hunks, pop culture, and whatever runs through her brain at that moment. Coffee on us!
Plus, you'll be subscribed to our newsletter for exclusive promotions, video tutorials, and other flower news! We're so excited to grow with you!
Terms:
Must be scheduled a week in advance and according to Cristie's very busy HOL schedule.