Crowdfunding rewards are the products and services you offer through your crowdfunding campaign, at different price points, in exchange for monetary contribution from your funders.
Crowdfunding rewards can be your product, your service, merch, fun swag, your side hustle, and basically anything you can monetize on your campaign page to get your crowdfunding campaign funded!
Your rewards should speak to the interests and needs of your network, and the network map that you just completed will tell you who your funders are and what they might want to buy.
Using the IFundWomen Method Playbook's Rewards P&L will help you figure out what rewards you are going offer and the pricing. At the end of this exercise, you will determine your campaign goal amount. If gross revenue and goal amount don’t match for your campaign, there is work to be done to expand your network or rethink your rewards strategy to get those numbers to line match. Remember, don’t pick a goal out of thin air!