On Point: THe ifundwomen blog
Key insights, tips, and advice for your funding journey
MAY 21, 2020
Enterprise Brokered Grants Are Finally Here
BY KAREN CAHN, FOUNDER & CEO, IFUNDWOMEN
We started IFW three years ago to address the massive systemic inequalities that women face when raising capital for their businesses. Our mission is now more important than ever, as the COVID-19 pandemic threatens the livelihoods of small businesses around the globe.
That's why we are happy to be coming out of stealth mode with our new product, Enterprise Brokered Grants.
What is it?
We know (because they told us) that generous institutions want to support small businesses but they need an end-to-end logistics platform to make it easy for them to not only give grants, but to provide the tools, resources, and education critical for women to grow their businesses. So we built it.
Why now?
If you thought the funding and wage gap for women was bad before COVID-19, buckle your seatbelts because things are getting way worse. Moreover, corporations are increasingly more committed to helping businesses survive COVID-19 through their own marketing and PR efforts. We facilitate these relationships programmatically through our Enterprise Brokered Grants platform.
Women are disproportionately affected by COVID-19 on a number of levels.