Beauty Beyond Boundaries - YANY Beauty
Brightening futures, one esthetician, one franchise, and one inclusive beauty product at a time - support YANY Beauty's mission.
Project Description
Our Company Mission
More than a brand, more than a cosmetics store, YANY Beauty is a beauty and wellness experience for all!
Our mission is straightforward yet impactful: to provide a diverse range of luxury beauty and personal care products that cater to people from all cultures. Our focus lies in crafting and sourcing sustainable and affordable offerings, ensuring everyone can indulge in world-class beauty + wellness experiences from our brand and the best indie beauty brands from around the world both in stores and online.
Vision
Our vision is to be an international social enterprise in people and planet-friendly beauty with products and experiences that are made for all people and that are clean, safe, and effective. We strive to promote self-confidence, self-love, and self-expression through our diverse range of products, services, and retail stores.
Traction
- Proven Track Record: We have successfully launched two physical stores, demonstrating viability and scalability of the YANY brand. While securing over a quarter-million dollars in non-dilutive funding, showcasing funder confidence and financial stability.
- Impressive Sales Growth: Achieved remarkable sales growth, with a 600% increase from Year 1 to Year 3, highlighting strong market demand and customer loyalty during a global pandemic.
- Market Expansion: Expanded beyond makeup to penetrate the skin care and hair care markets, diversifying revenue streams and capturing a broader audience.
- National Recognition: Featured in prestigious national publications including Essence Magazine, Medium, and Beauty Independent, enhancing brand visibility and credibility within the industry.
- Industry Accolades: Received the coveted Beauty Innovation Award for Highlighter Product of the Year, underscoring YANY's commitment to excellence and innovation in product development. And the Founder, Yaminah was recognized as Trailblazer of the Year by GWBC, further validating the brand's leadership and impact within the beauty and entrepreneurship space.
- Pioneering Technology: Introduced cutting-edge technology with the Yanysphere, showcasing YANY's commitment to staying ahead of industry trends and offering unique experiences to customers. And made history as the first Black-owned beauty brand to launch an NFT collection, demonstrating forward-thinking and innovation in the digital space.
The Problem
In today's beauty industry, finding products tailored to individual needs and preferences can be challenging. Many consumers struggle to find inclusive beauty brands that cater to diverse skin types, tones, and concerns. And the struggle is amplified with so many options and claims that consumers struggle to get through the red tape.
The Solution
YANY Beauty offers a solution by providing inclusive beauty products and services that cater to a wide range of skin types, tones, and ages of beauty. Our curated selection of skincare products is formulated to address diverse skincare concerns, while our cosmetics are formulated for the deepest melanated skin tones to the lightest hues, ensuring that everyone can find products that work for them. We take our approach a step further by sourcing clean beauty and wellness products from indie beauty founders and making them available in our stores and online. This helps customers make easier and more informed decisions knowing we have done some of the work for them. Every product in our store is either vegan/vegetarian, cruelty-free, made without parabens, sulfates, or phthalates, made from natural ingredients, and/or has ethical sourcing practices.
The Market
The global beauty and personal care market is booming, with a projected value of over $800 billion by 2025. However, Black and Brown women only realized a small portion of the global market dollars and we want to help change that.
What Your Support Funds
We are seeking funding to scale our operations, launch our franchising initiative, and fund our free esthetician apprenticeship program. The funding will be allocated towards, marketing efforts, franchising infrastructure, educational resources, and hiring qualified personnel to support our growth.
We are reaching out to you, our potential supporters to secure funding that will propel YANY Beauty to new heights. With your support, we aim to undertake several strategic initiatives crucial for our expansion and long-term success.
- We intend to scale our operations significantly. This involves optimizing our production processes, enhancing distribution networks, and streamlining logistics to meet the increasing demand for our products.
- Our plan includes the launch of a franchising initiative. This initiative will enable us to establish YANY Beauty stores in new locations, both domestically and internationally, bringing our inclusive beauty ethos to communities worldwide while allowing aspiring beauty store entrepreneurs easier access to entry.
- We are passionate about nurturing talent and fostering education in the beauty industry. Hence, part of the funding will be allocated to the implementation of our US Department of Labor-approved esthetician program. This program will provide aspiring skincare professionals with comprehensive training and resources to pursue rewarding careers in esthetics through licensure without tuition costs.
To execute these initiatives effectively, we will allocate funding across various areas. Building a robust franchising infrastructure demands financial resources. From site selection to store design and operational support, we aim to provide our franchisees with comprehensive assistance every step of the way. Furthermore, investing in educational resources is essential for the success of our esthetician program. This includes hiring experienced educators to deliver top-notch instruction and obtaining materials to give students the best on-the-job training available.
Last but not least, everyday operating costs are paramount to our ongoing success. We will use the funding to ensure we can maintain operationally while we invest more people power and financial resources into our franchise, esthetics program, and product sourcing. Your contribution will not only fuel our expansion but also enable us to make a meaningful impact in the beauty industry. By focusing on scaling operations, launching franchising opportunities, and investing in education, we are poised for success in realizing our vision of making beauty accessible to all.
Our Team
YANY Beauty was founded by Yaminah Childress and Shania Childress a mother and daughter duo, who bring a wealth of experience in the beauty industry and a passion for inclusivity and who employ a team of sales professionals and beauty service providers. Our contract team comprises skilled professionals in product development, PR and marketing, operations, and advising, all dedicated to realizing our vision of making beauty accessible to all.
Yaminah Childress, J.D. - Founder & Chief Enthusiasm Officer (CEO)
Yaminah, the visionary founder and CEO of YANY Beauty, brings a multifaceted expertise to the company. With a distinguished background in law, her sharp legal acumen ensures the company operates with precision and integrity. Furthermore, her astute business acumen drives strategic growth and operational excellence, while her knowledge of color cosmetics product development lends a creative and innovative edge to the brand. Yaminah's unique blend of skills and experiences culminate in her leadership, propelling YANY Beauty to new heights in the beauty industry, where her passion for quality, inclusivity, and sustainability converge to create a truly remarkable beauty enterprise.
Shania Childress - Co-Founder & Chief People Wrangler (COO)
Shania, the dynamic co-founder and COO of YANY Beauty, offers a distinctive and invaluable set of talents to the company's arsenal. With a solid foundation in health information science and biology, her scientific rigor underpins the formulation and quality assurance of YANY Beauty's skincare products, ensuring they meet the highest standards of efficacy and safety. Beyond her technical expertise, Shania's innate passion for skincare resonates with the heart of the brand, infusing it with authenticity and a deep commitment to promoting skin health. As a Gen Z representative, she bridges the generational gap, facilitating a genuine connection with our younger consumer audience, and her ability to speak their language empowers YANY Beauty to engage and cater to this vital demographic effectively.
Thank you!
To our incredible backers, thank you for believing in our vision and supporting us on this journey.
Your contributions will not only help us achieve our goals but will also make a meaningful impact on individuals' lives by fostering inclusivity and empowerment in the beauty industry. We are deeply grateful for your generosity and commitment to making a difference. Together, we will redefine beauty standards and celebrate diversity in all its forms. Thank you for being the best part of the YANY Beauty family!
Updates
The Campaign FAQs
Frequently Asked Questions:
- Q: What sets YANY Beauty apart from other beauty brands? A: YANY Beauty stands out for its unwavering commitment to inclusivity and diversity. We offer a wide range of skincare and beauty products designed to cater to various skin types, tones, and concerns. Additionally, our dedication to empowering individuals through education and entrepreneurship sets us apart as a brand that truly cares about making a difference in people's lives.
- Q: How will my contribution be used? A: Your contribution will be instrumental in supporting several key initiatives aimed at scaling our operations, launching franchising opportunities, and funding our esthetician program. Specifically, your funds will be allocated towards marketing efforts, franchising infrastructure, educational resources, and hiring qualified personnel.
- Q: What measures are in place to ensure transparency and accountability with the funds raised? A: We are committed to maintaining transparency and accountability throughout the crowdfunding campaign and beyond. Regular updates will be provided to our backers, detailing how funds are being utilized and the progress of various initiatives. Additionally, we welcome feedback and questions from our backers at any time to ensure transparency and accountability.
- Q: What rewards or incentives are available for backers? A: We offer a range of rewards and incentives for our backers, including limited edition merchandise, gift cards for future purchases, and special acknowledgments on our website and social media platforms. Additionally, backers at higher contribution levels may be eligible for personalized experiences or VIP perks.
- Q: How can I stay updated on the progress of the campaign and YANY Beauty's initiatives? A: We will keep our backers informed through regular updates on the crowdfunding platform, as well as through our website, social media channels, and email newsletters. Backers will have access to behind-the-scenes insights, milestone achievements, and upcoming events related to YANY Beauty's journey.
- Q: What happens if the funding goal is not reached? A: If the funding goal is not reached by the end of the campaign we will use what we have received and spend it in the most pressing areas based on business needs. While we are confident in our ability to achieve our goals, we understand that unforeseen circumstances can arise, and we want to ensure transparency and fairness for our backers.
With your donation of $300 - $499 you will receive an exclusive beauty gift box filled with 12 full-size and travel-size products from YANY Beauty and the brand founders we support in our stores worth $300.
For any amount you contribute receive a 10% discount off your next order online at www.yanybeauty.co - discount codes will be emailed to the address on file within 24-48 hours of contribution.
Making an impact - with every contribution of $100 - $299, receive a Yany Beauty discount code with a value of $110 that you can use online.
In My Beauty Bag - Each contribution of $500 - $999 will be rewarded with a gift bag stuffed with $500 or more full-sized clean beauty and personal care items from Yany Beauty and our beauty partners. The bag will be elegantly boxed and shipped directly to you.
For your generous contribution of $2500 or more, you are honored with your name or company logo on our store's tranquility wall. This is a special place where our team and customers can go and unwind to live well. This is a very limited option for our top contributors.
For your outstanding support of Yany Beauty your brand will be the named sponsor of one of our store rooms. This may be our tranquility lounge, esthetician suite, brow suite, or makeup artist suite.
Rewards
With your donation of $300 - $499 you will receive an exclusive beauty gift box filled with 12 full-size and travel-size products from YANY Beauty and the brand founders we support in our stores worth $300.
For any amount you contribute receive a 10% discount off your next order online at www.yanybeauty.co - discount codes will be emailed to the address on file within 24-48 hours of contribution.
Making an impact - with every contribution of $100 - $299, receive a Yany Beauty discount code with a value of $110 that you can use online.
In My Beauty Bag - Each contribution of $500 - $999 will be rewarded with a gift bag stuffed with $500 or more full-sized clean beauty and personal care items from Yany Beauty and our beauty partners. The bag will be elegantly boxed and shipped directly to you.
For your generous contribution of $2500 or more, you are honored with your name or company logo on our store's tranquility wall. This is a special place where our team and customers can go and unwind to live well. This is a very limited option for our top contributors.
For your outstanding support of Yany Beauty your brand will be the named sponsor of one of our store rooms. This may be our tranquility lounge, esthetician suite, brow suite, or makeup artist suite.