Media exposure can increase a startup’s traction and can lead to significant bumps in their revenues. Unfortunately, most entrepreneurs have no idea how journalists work, what will engage their attention, or how a story gets put together. In this workshop led by Kimberly Weisul, a veteran reporter and editor with nearly 20 years of experience, you’ll get an insider perspective of the media universe, learn how to create relationships with reporters, and put yourself on the road to positive media attention for your company.