Many small business can't compete for clients with millions of dollars in marketing budgets, but we can connect our customers, followers, and audiences through our story. Podcasting is better than any other medium at helping your audience get to know you and your brand. The part that might surprise you is that podcasting is still untapped, but it won't stay that way forever. Learn why NOW is the right time to start a podcast and how it can help you tell the story of you, your company, and the values that turn listeners into lifelong customers.