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Carnellia Ajasin, Mind Katalyst

Executive Product Coach that helps your business scale and increase revenue

10 Years in business

I am CEO of Mind Katalyst, a tech innovation & sustainability venture studio that collaborates and co-invest with corporations, universities and entrepreneurs while helping them to conceive, launch, and scale tech-enabled, data-driven and humanity-centered products focused on innovation and sustainability. (e.g. think conscious consumer products that does no harm, software that matters, etc.,). I am passionate about working with women in particular and increasing the number of mindful successful women product creators, innovators and inventors. I have been a tech executive and founder for over 20 years started my career in Big 4 management consulting rising to senior executive roles in companies such as Oracle, Ernst & Young, Capgemini and chief product officer (CPO) for growth stage startups gloabally, leading international teams through enterprise-wide technological services throughout North America, South America and Europe. I often speak on the subjects of product realization, technology innovation and sustainability, startup ecosystems and equitable access to capital as well I am a contributor to a number of business organizations, including Urban League of Greater Atlanta, Women in Technology, Entrepreneur In Residence at Georgia Tech University, Portfolia Investors and the National Science Foundation Innovation Corps SBIR/STTR product mentor and advisor.  Set up a calendar call: https://calendly.com/mindkatalyst/coffee-chat-with-carnellia-ajasin-

Carnellia Ajasin is a vetted ServicesX seller on IFundWomen. Learn how ServicesX works

Viable Product

$247

Is your product idea viable for market fit? This mastermind/coaching sessions will help you determine. The first step in determining if your product idea is ready for prime time is to ensure that people actually want your product? Is the… View details

Viable Product Package 1
Viable Product Package 1

Viable Product

$247

Is your product idea viable for market fit? This mastermind/coaching sessions will help you determine. The first step in determining if your product idea is ready for prime time is to ensure that people actually want your product? Is the problem that your product solves a big enough pain point for would be potential customers/users/buyers? Using my proven method inspired by the combination of design thinking, design sprint, and others we will help you determine how viable is the idea you have a product before spending time, money and energy.

Length of time: 90 mins

  • Understanding your customers pain point
  • Identify problem/solution market fit
  • Test strategy

Product Validation Bootcamp

$2,500

12 day delivery

Building the right product for your target audience takes guts, data, a proven methology and guidance. Using my proven method inspired by the combination of design thinking, design sprint, and others we will help you validate the right… View details

Prod Val Bootcamp Package 2
Prod Val Bootcamp Package 2

Product Validation Bootcamp

$2,500

Building the right product for your target audience takes guts, data, a proven methology and guidance. Using my proven method inspired by the combination of design thinking, design sprint, and others we will help you validate the right product for your target audience. The Product Validation Bootcamp helps you detemine if your product is worth developing, what features are worth the effort, and if your value proposition is really valid. Our clients work with us because our proven methodology takes the guestwork out of the products ideation and validation process. Once you've determined to go or no go with your product idea your next step of decision making becomes easier. You could use the low fidelity prototype you have from the bootcamp to pitch and sell the product idea and develop the product concept further or test with real users, bringing it closer to production-ready and with clear insights on where to go next.

This program is set up take between 4-6 weeks (meeting one day per week).

  • Hands-on coaching from experienced product experts
  • Coaching on customer discovery and market viability research to test your idea
  • Coaching as you analyze, think critically, about your low-fidelity minimal viable product (MVP) prototype
  • Gain clear understanding of how to quickly validate any product idea, saving you time and resources
  • Establish clarity on the vision, mission and purpose of the product which will lead to extended sustainability of profits for your company
  • Create product persona's and story for your product concept to help with product creation, launching, and marketing.

12 day delivery

1:1 Product Coaching

$3,200

Bi-weekly over 3 months, clients will meet with a product coach twice per month as we guide you along the way to building the right product for your customer. During the sessions we will work with you in a broad range of areas depending… View details

Coaching Package 3
Coaching Package 3

1:1 Product Coaching

$3,200

Bi-weekly over 3 months, clients will meet with a product coach twice per month as we guide you along the way to building the right product for your customer. During the sessions we will work with you in a broad range of areas depending where you are in the product process (e.g. ideation, build, launch or scale). Our private 1:1 product coaching is offered in 3 month increments. From digital to physical we've helped clients all over the world with all types or products get their product idea in its respective market.

 

  • We meet you where you are in your product process. Depending where you are in your product process we will cover:

Help clients finesse their idea for a product, or a business in its early stages, develop their idea into a viable business/product.

Support for clients have a service based business and looking to introduce a product line we can help clients transform existing offerings

Support for clients looking to develop products focused on sustainable innovation that advances both business and purpose

 Identify product market fit, address customer adoption and retention metrics, improving sales, decreasing time to market, increasing customer referrals, etc.

 An additional benefit, of helping individual contributors on your team build product management and general product problem-solving skills, teams who have had product coaching are less likely to need subject matter experts each time they face a new product challenge. ***If you have a service-based business we can assist with ideation of a new product for your market/brand.

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FAQ

How does Product Coaching Work?

Product Coaching will be conducted in the following manner:

  1. Discovery: we will work together to build a deep understanding of real problem your product solves, set goals related to that problem and commit to the actions you can take to achieve those goals as they relate to your product.
  2. After the discovery session, we will develop a product coaching plan flexible enough to adapt to your needs but give enough structure to make sure we make progress towards their product goals.
  3. Each coaching session is typically one hour long and the coach will work with you to check in on your product progress since the previous session, re-prioritize goals and actions where needed, then continue to help you work through the challenges you are facing with issues related to your product.
  4. We use an effective methodology inspired by design thinking, design sprint, and others to help you unpack challenges in a visual way and to keep a record of what happened in the session.
  5. Retrospective: At the end of a 6 coaching sessions we will work with you to reflect on outcomes and accomplishments, and whats nexts to cover or in a follow-up/upgrade of 3-6 more sessions if you choose to continue with more product coaching.
What if I have a service-based business?

We can assist you with the ideation process of determining what product might best compliment your company. However, that would need to take place in Viable Product or 1:1 Product Coaching and NOT Product Validation Bootcamp. Work would be worked on by the client both independently with 1:1 support from the Product Coach.

Portfolio

Viable Product Sample
Product Validation Sample
Jakita and Erich
Testimonial from Amalia S.
Testimonial from Robin Blue

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