Winning Play$

Winning Play$ is a behavior-based financial literacy program that helps students develop healthy attitudes and behaviors around money.

Winning Play$ Social Good
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Project Ends on March 31, 2018
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Project Description

winning plays

Financial Education for Kids


We are Raising Money to: 

  • Create an educational module and materials, called Re$ilience, for our Winning Play$ financial education program.
  • The module will teach young people the untold and surprising story of black wealth in America. The lesson will be called Re$ilience.



What We Are All About:

Frustrated by the fact that people could not create healthy financial lives, I embarked on a six-year study to find out what’s really at work in our financial behavior. After extensive research, I found that social messages from advertisers and the media, stereotypes about race and gender, as well as early role modeling are among the primary drivers in our financial behavior. I knew that this was a narrative that needed to be changed so that young adults had the opportunity to succeed.

Winning Play$ is a behavior-based financial literacy program that helps students develop healthy attitudes and behaviors around money. We examine how factors such as gender, ethnicity, role-modeling, and media messages play out in their financial beliefs and choices. In addition, they master basic financial concepts such as saving, debt management, and investing. Winning Play$ also teaches students how to identify the best strategies to pay for college. The program is also built to Common Core math standards and the Jumpstart Coalition’s national financial education standards.

Winning Play$ is a partner of NFL Hall of Famer Ronnie Lott’s All Stars Helping Kids Foundation, an organization dedicated to empowering Bay Area youths in breaking the cycle of poverty.  


Why We Need Your Help:

  • Help young people develop the psychological, social, and emotional skills needed excel financially.
  • Empower students with an effective model for behavior change and internal mechanisms for motivation and self efficacy.
  • Expand the national dialogue on financial literacy and financial security to include psychological, social, and emotional factors.


In the Media

Japanese Budgeting Hack to get your Finances on Track – ABC NEWS

Feminism & Empowerment with Stacey Tisdale & Gloria Steinem – Fox 5 News

Winning Play$ and TheGrio celebrate Black Women & Feminism with Gloria Steinem – The Grio

Money Moves for 2018 – CNBC

Stacey Tisdale Talks the Truth about Black Wealth – TheGrio

Learn more

gloria steinam

Gloria Steinem’s Top 10 Reason for Celebrating Winning Play$!


How to Negotiate for Equal Pay

Winning Play$ is a partner program of All Stars Helping Kids, a non profit that helps disrupt the cycle of poverty in our youth by seed funding startup nonprofits who align with this mission.

501(c) 770325111