Nourishing Every Child: The Tavi Movement

At Tavi, we’re on a mission to revolutionize early childhood nutrition. Inspired by our founder April Kelly’s journey as a mom, we’ve created safe, allergen-friendly, plant-based formulas for infants and toddlers, setting new standards in health, inclusion, and accessibility. Every child deserves a healthy start, and we’re here to ensure that, especially for families who’ve historically been underserved.

Our journey began when April, a finalist in the prestigious Black Ambition competition, faced a gap in the market for inclusive, transparent, and health-conscious formula options. With science, nature, and the love for her daughter, Tavi, she set out to create a solution that blends nutrition and care. Our community-driven approach ensures that no family is left behind, and your contribution is the key to this vision.

By supporting our campaign, you’re not just funding a company—you’re joining a movement. Together, we can break barriers, provide peace of mind, and give every child the healthy start they deserve. Help us grow this dream into a reality, one nourishing bottle at a time.

Problem Statement:

In today's world, infant nutrition is at a crossroads. Childhood food allergies are on the rise, affecting nearly 6 million children in the United States alone. Parents are searching for safer, healthier alternatives to traditional formulas laden with allergens and questionable ingredients. Meanwhile, the growing trend of plant-based diets, including veganism, has left families seeking plant-based nutrition options for their infants and toddlers.

The infant formula market is in need of a transformation. Many available products contain corn syrup and lack transparency, leaving parents unaware of what's in their child's formula. As a result, families are facing a daunting challenge in providing optimal nutrition for their little ones, especially when dealing with allergies or dietary preferences.

Unique Value Proposition:

At Sure!, we're at the forefront of this infant nutrition revolution. Our mission is clear: to provide safe, healthy, and inclusive nutrition for infants and toddlers, addressing both the rise in childhood food allergies and the demand for plant-based options.

Our Solution:

We've meticulously developed a Minimum Viable Product (MVP) tailored to toddlers aged 1-3. It's a staged allergen introduction beverage, uniquely designed to reduce allergy risks while nourishing growing children.

Key Elements of Our Solution:

Pure, Natural Ingredients: Our product is meticulously formulated from wholesome, recognizable ingredients like dates, oats, and almonds. We prioritize quality, nutrient density, and ease of digestion, perfectly aligned with plant-based diets.

Allergen-Friendly: In response to the growing prevalence of childhood food allergies, our solution provides a safe and healthy alternative for families navigating these challenges.

Transparency: Our products are meticulously crafted without hidden additives like corn syrup, embodying honesty and transparency. We empower parents with the information they need to make informed choices.

Inclusivity: As a 100% minority female-led organization, inclusivity is ingrained in our DNA. We champion underserved communities and non-traditional families, ensuring that their unique needs are our priority.

Health and Well-being: Our solution fosters positive feeding experiences for parents and children during vital growth stages. Whether used as a primary source of nutrition or a supplement, it adapts to diverse family needs.

What Sets Us Apart:

Our product is crafted from natural, recognizable ingredients like dates, oats, and almonds, ensuring optimal nutrition.
We're committed to transparency. Unlike popular formulas containing corn syrup, our products are corn syrup-free, offering peace of mind to parents.
 

Your Role in This Journey:

By supporting our crowdfunding campaign, you're not just investing in a product; you're investing in a healthier, safer, and more inclusive future for infants and toddlers. Together, we can make a lasting impact on childhood nutrition and family well-being.

Join us in this nutritional revolution! Contribute to our campaign and help us provide a transformative solution that empowers families to make informed, health-conscious choices for their little ones. Together, we'll redefine infant nutrition for the better. 🍼💚 standing by you. Things are changing for you. We are giving you a true alternative. A solution that meets the Gold standard for nutrition as well as your clean label standards.

The Market

By 2030 the National Market will hit $6 Billion from 4 Billion further growing our expected return. And in just 8 years, by 2030, the Global Market will grow to $125 Billion more than doubling in size. 

Our Goals

Promote Inclusivity and Representation: We're committed to ensuring that underserved communities, including Black and minority families, have equitable access to our innovative infant nutrition solutions. Help us break barriers and make quality nutrition accessible to all.

Champion Transparency and Education: We believe in honest, transparent nutrition. Your support empowers parents with clear information about our ingredients and their impact. Together, we'll educate and empower families to make informed choices.

Advance Health Equity: Join us in our mission to reduce health disparities among children. Your contribution will help us provide allergen-friendly, inclusive nutrition options, contributing to the overall health of all children, regardless of their background.

Drive Innovation and Impact: We're disrupting the infant formula industry with innovative, health-conscious products. Your support propels us forward, setting new standards for quality, diversity, and accessibility, and making a real difference in the lives of infants and toddlers.

Community Engagement: Together, we'll actively engage with our target communities. Your involvement helps us amplify their voices, address their unique needs, and ensure our brand reflects the diversity of the families we aim to serve.

By supporting our crowdfunding campaign, you become a crucial part of these goals, helping us make a profound impact on child nutrition and the well-being of underserved communities. Join us in creating a healthier, more inclusive future for all children. 🍼💚

We always knew that I wanted to create a brand founded on servitude, authenticity and inclusion. So when the idea came to me to donate our first batch of product to families in need in our OWN community, you can only imagine the rush of adrenaline and excitement I felt. Our company has partnered with local nonprofit organization, Beast Philanthropy to make this happen.

Thank you very much for helping us assist parents as they blossom into parenthood by providing a better alternative for their newborns.