Transforming the Infant Formula Space!

The Sure Company stands in solidarity with mothers and families calling for a change in the Infant and Toddler Nutrition Industry. Give your child the purest and most complete Plant-Based Nutrition, sustainably through a clean and minimal process. Our signature blend includes highly-nutritious whole foods just as nature intended, for healthy growth and development.

ONLY Sure offers dairy & soy-free, clean label, whole plant-based nutrition tailored to meet the needs of infants and toddlers. We made Sure with sensitive bellies and plant-loving children in mind. Whatever’s pushing you to find an alternative, whether it’s the need to return to work or supplementing a diet because of intolerances or allergies, Sure has you covered!

The Problem

The infant formula industry remains open to opportunities for improvement.  Many infants and toddlers are in danger of developing intolerances, allergies, sensitivities, and other conditions that current formulas only appear to worsen not to mention the cost. Parents have reached their breaking point with limited options available mostly due to monopolized industry.

We stand in solidarity with mothers and families calling for a change in the infant and toddler nutrition industry. We are doing more than merely standing by you. Things are changing for you. We are giving you a true alternative. A solution that meets the Gold standard for nutrition as well as your clean label standards.

The Solution

Parenthood is evolving and we believe it is about time companies caught up. We exist to provide parents with peace of mind by moving the focus from how we feed to what we feed. Simply said, if you decide to feed your baby formula, you want the most beneficial on market, this is why you want SURE!

Our mission is to provide a safe and convenient solution to this nationwide problem. Our formula is ready-to-use, subscription-based, vegan, non-GMO, and soy-free! We understand your stress as a new parent, and by using our subscription-based service we hope to relieve you of worry by sending it right to your door! Sure, is made with a coconut milk base, dates, natural oils that help with digestion along with her vitamins and minerals that creates the perfect blend of nourishment - these natural ingredients are healthy, tolerable, and readily digestible for babies with a variety of sensitivities.

The Market

By 2030 the National Market will hit $6 Billion from 4 Billion further growing our expected return. And in just 8 years, by 2030, the Global Market will grow to $125 Billion more than doubling in size. 

Our Goals

We think that every parent deserves to enter parenthood prospering, feeling supported, empowered, and joyful, and we work to achieve this by treating all parents with humanity and compassion.

So, are you ready to be part of the solution?

We are gearing up to officially launch our product next month and have decided to donate our very first batch of product to families within our community who need it the most. When the infant formula shortage happened we were in the thick of research and development and were not in a place to help. We felt terrible as sooooo many moms who were aware of our up and coming startup venture reached out to request our product and were turned away due to our need to keep safety first and not add to an already insurmountable problem.

We always knew that I wanted to create a brand founded on servitude, authenticity and inclusion. So when the idea came to me to donate our first batch of product to families in need in our OWN community, you can only imagine the rush of adrenaline and excitement I felt. Our company has partnered with local nonprofit organization, Beast Philanthropy to make this happen.

Thank you very much for helping us assist parents as they blossom into parenthood by providing a better alternative for their newborns.