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Nourish Infants, Empower Families!

Help us nourish infants and empower families with our plant-based formula revolution. Join our crowdfunding campaign!

$2,675
pledged of$35,000 goal
25
0Days Left

Project Description

  🌱Join Our Nutritional Revolution for Infants and Toddlers! 🌱

Welcome to our mission of transforming infant nutrition! At Sure! we're on a journey to create plant-based, allergen-friendly, and inclusive solutions for families worldwide.

Our Story:
It all started when our founder faced a crisis: a soy-based formula triggered severe allergies in their infant. Determined to provide a safer and healthier alternative, we embarked on a four-year journey, carefully crafting our Minimum Viable Product (MVP).

Recognizing the growing trend of plant-based lifestyles and a surge in childhood food allergies, we've refined our focus. Our MVP is a groundbreaking innovation - a staged allergen introduction beverage for toddlers aged 1-3. It's a game-changer in an untapped market, offering a unique solution with minimal competition.

Our Mission:
We're here to empower parents and nurture children during those crucial early years. While we value breastfeeding as the top choice, we understand that every family is unique. Our adaptable, clean-label product is designed to be a trusted source of nutrition, whether as a primary option or a supplement.

We're proud to be a 100% minority female-led organization, committed to inclusivity. We aim to serve underserved communities and non-traditional families, ensuring their needs are at the forefront as we navigate the complexities of child nutrition and health.

What Sets Us Apart:
Our product is a blend of natural, recognizable ingredients such as dates, oats, and almonds. We prioritize quality, nutrient-dense, and easily digestible components commonly found in plant-based diets. Unlike many formulas on the market, ours is free from lactose, gluten, soy, and palm oil, offering a nutritional advantage and boutique specialty experience.

Transparency Matters:
We believe in honesty and transparency. Unlike some popular formulas filled with corn syrup, our products are corn syrup-free. We're passionate about educating and empowering families to make informed choices about their child's health and nutrition.

Our Journey So Far:
We've partnered with healthcare professionals, food scientists, and advisors, gaining insights from accelerators and funding programs. Now, we need your support to launch our MVP, scale our business, and gather crucial data for future product enhancements.

Join us in this transformative journey! Your contribution will help us provide a healthier, safer, and more inclusive future for infants and toddlers. Together, we can make a lasting impact on childhood nutrition and family well-being.

Support our crowdfunding campaign and be a part of this nutritional revolution! 🍼💚

CAP

Problem Statement:

In today's world, infant nutrition is at a crossroads. Childhood food allergies are on the rise, affecting nearly 6 million children in the United States alone. Parents are searching for safer, healthier alternatives to traditional formulas laden with allergens and questionable ingredients. Meanwhile, the growing trend of plant-based diets, including veganism, has left families seeking plant-based nutrition options for their infants and toddlers.

The infant formula market is in need of a transformation. Many available products contain corn syrup and lack transparency, leaving parents unaware of what's in their child's formula. As a result, families are facing a daunting challenge in providing optimal nutrition for their little ones, especially when dealing with allergies or dietary preferences.

Unique Value Proposition:

At Sure!, we're at the forefront of this infant nutrition revolution. Our mission is clear: to provide safe, healthy, and inclusive nutrition for infants and toddlers, addressing both the rise in childhood food allergies and the demand for plant-based options.

Our Solution:

We've meticulously developed a Minimum Viable Product (MVP) tailored to toddlers aged 1-3. It's a staged allergen introduction beverage, uniquely designed to reduce allergy risks while nourishing growing children.

Key Elements of Our Solution:

Pure, Natural Ingredients: Our product is meticulously formulated from wholesome, recognizable ingredients like dates, oats, and almonds. We prioritize quality, nutrient density, and ease of digestion, perfectly aligned with plant-based diets.

Allergen-Friendly: In response to the growing prevalence of childhood food allergies, our solution provides a safe and healthy alternative for families navigating these challenges.

Transparency: Our products are meticulously crafted without hidden additives like corn syrup, embodying honesty and transparency. We empower parents with the information they need to make informed choices.

Inclusivity: As a 100% minority female-led organization, inclusivity is ingrained in our DNA. We champion underserved communities and non-traditional families, ensuring that their unique needs are our priority.

Health and Well-being: Our solution fosters positive feeding experiences for parents and children during vital growth stages. Whether used as a primary source of nutrition or a supplement, it adapts to diverse family needs.

 

What Sets Us Apart:

Our product is crafted from natural, recognizable ingredients like dates, oats, and almonds, ensuring optimal nutrition.
We're committed to transparency. Unlike popular formulas containing corn syrup, our products are corn syrup-free, offering peace of mind to parents.
 

Your Role in This Journey:

By supporting our crowdfunding campaign, you're not just investing in a product; you're investing in a healthier, safer, and more inclusive future for infants and toddlers. Together, we can make a lasting impact on childhood nutrition and family well-being.

Join us in this nutritional revolution! Contribute to our campaign and help us provide a transformative solution that empowers families to make informed, health-conscious choices for their little ones. Together, we'll redefine infant nutrition for the better. 🍼💚 standing by you. Things are changing for you. We are giving you a true alternative. A solution that meets the Gold standard for nutrition as well as your clean label standards.

mother and baby smiling together in bed

 

The Market

By 2030 the National Market will hit $6 Billion from 4 Billion further growing our expected return. And in just 8 years, by 2030, the Global Market will grow to $125 Billion more than doubling in size. 

 

CEO, April Kelly

Our Goals

Promote Inclusivity and Representation: We're committed to ensuring that underserved communities, including Black and minority families, have equitable access to our innovative infant nutrition solutions. Help us break barriers and make quality nutrition accessible to all.

Champion Transparency and Education: We believe in honest, transparent nutrition. Your support empowers parents with clear information about our ingredients and their impact. Together, we'll educate and empower families to make informed choices.

Advance Health Equity: Join us in our mission to reduce health disparities among children. Your contribution will help us provide allergen-friendly, inclusive nutrition options, contributing to the overall health of all children, regardless of their background.

Drive Innovation and Impact: We're disrupting the infant formula industry with innovative, health-conscious products. Your support propels us forward, setting new standards for quality, diversity, and accessibility, and making a real difference in the lives of infants and toddlers.

Community Engagement: Together, we'll actively engage with our target communities. Your involvement helps us amplify their voices, address their unique needs, and ensure our brand reflects the diversity of the families we aim to serve.

By supporting our crowdfunding campaign, you become a crucial part of these goals, helping us make a profound impact on child nutrition and the well-being of underserved communities. Join us in creating a healthier, more inclusive future for all children. 🍼💚

We always knew that I wanted to create a brand founded on servitude, authenticity and inclusion. So when the idea came to me to donate our first batch of product to families in need in our OWN community, you can only imagine the rush of adrenaline and excitement I felt. Our company has partnered with local nonprofit organization, Beast Philanthropy to make this happen.

As a 501(c)3 organization, Beast Philanthropy exists to leverage the power of social media platforms and raise funds to alleviate hunger, homelessness, and unemployment. Beast Philanthropy will provide life-changing grants, assistance, and both monetary and non-monetary gifts to individuals and families. With your support, Sure and Beast Philanthropy will change the world.

 

three different women of color mom's with their baby

Thank you very much for helping us assist parents as they blossom into parenthood by providing a better alternative for their newborns. 

 

The Campaign FAQs

What is it made of?

Our recipe was formulated using the FDA guidelines and requirements for infant formula. Our product uses almonds, oats and dates as our base. It's fully packed with protein, vitamins and key minerals that promote growth and development. 

Does it have GMOs?

No, Sure is 100% GMO-Free!

Can my child use this?

We recommend consulting with your local pediatrician to know what is best for your child!

For any other questions, feel free to email us at [email protected]

 

 

 

Lydia Lorraine
03/26/2023
Monetary Contribution
$30
Penelope McCown of Cocoa Baby Love
03/15/2023
Sure! Supporter
$50
Jackie Green Smith
03/11/2023
Platinum Pacifier!
$100
Amy Staton
03/04/2023
Platinum Pacifier!
$100
Nichola White
03/03/2023
Platinum Pacifier!
$100
Tracey Joseph
03/02/2023
Platinum Pacifier!
$100
Rose Guya
03/02/2023
Sure! Supporter
$50
Kathy Moore
03/01/2023
Platinum Pacifier!
$250
Angel Whitehurst
03/01/2023
Sure! Supporter
$50
Malcolm
03/01/2023
Sure! Supporter
$50
Monetary Contribution

Just Because I Care

4 Supporters
Select this reward
50.00 USD
Sure! Supporter

This Contribution means a lot to us! That's why you will be recognized on both our Facebook and Instagram!

9 Supporters
Select this reward
100.00 USD
Platinum Pacifier!

Investing $250 into SURE! means more to us than you could possibly think! That is why we are not only guaranteeing the Deluxe Package, but also your name will be listed on our website!

10 Supporters
Select this reward
500.00 USD
The Baby Believer

At Sure! we value belief. Donating at this level makes us aware that you believe in us. Now, we want to make YOU aware that your money will NOT go to waste. Get ready to receive the Platinum Package, be listed on our website and get a personalized letter from us!

2 Supporters
Select this reward

About the Entrepreneur

Greenville, NC
Created 1 Campaign
Family
Health + Science
Social Good

Rewards

Monetary Contribution

Just Because I Care

4 Supporters
Select this reward
50.00 USD
Sure! Supporter

This Contribution means a lot to us! That's why you will be recognized on both our Facebook and Instagram!

9 Supporters
Select this reward
100.00 USD
Platinum Pacifier!

Investing $250 into SURE! means more to us than you could possibly think! That is why we are not only guaranteeing the Deluxe Package, but also your name will be listed on our website!

10 Supporters
Select this reward
500.00 USD
The Baby Believer

At Sure! we value belief. Donating at this level makes us aware that you believe in us. Now, we want to make YOU aware that your money will NOT go to waste. Get ready to receive the Platinum Package, be listed on our website and get a personalized letter from us!

2 Supporters
Select this reward