ROOTED IN WELLNESS
A CAMPAIGN TO GROW GREEN HEFFA FARMS
Project Description
Rooted in Wellness: A CAMPAIGN TO GROW GREEN HEFFA FARMS
At Green Heffa Farms, we aren’t just growing herbs—we’re cultivating a movement. As a vertically scaled farming business and natural wellness brand, we’ve combined sustainable agriculture with innovative entrepreneurship to create a business model that uplifts communities and sets new standards in the industry. We are proud to be the first Black-owned farm to achieve Certified B Corp status, reflecting our commitment to doing business that benefits people, the planet, and profitability.
Now, we’re ready to take our impact to the next level. With your support, we aim to raise $50,000 to expand our production capacity, invest in critical infrastructure, and increase our ability to share more of our handcrafted herbal products with the world. This funding will help us:
- Increase Specialty Crop Growing Capacity: With a growing demand for our wellness products, we need to scale up our production operations. Your contribution will help us add an additional high tunnel , upgrade our drying capacity, and add a storage facility- all to maintain the highest quality standards in herb processing.
- Purchase Specialized Equipment: Scaling a business isn’t just about growing more—it’s about growing better. Funds will help us invest in equipment that ensures precision, efficiency, and sustainability, allowing us to optimize every step of our process.
- Support Field Production Expansion: With more land in cultivation, we’ll be able to meet rising demand and innovate with new herbal blends, staying true to our mission of promoting wellness through natural remedies.
Unlike traditional farms, we don’t sell fresh produce at markets; we’re a vertically scaled wellness brand, producing premium Consumer Packaged Goods (CPGs) that deliver the healing power of nature directly to our customers’ homes. Our offerings—teas, herbal blends, and wellness products—are crafted with care, rooted in reverence for the land, and packaged with purpose.
Why This Matters:
This campaign isn’t just about funding—it’s about fueling the future of sustainable farming and entrepreneurship for underrepresented communities. Our growth is proof that it’s possible to build a thriving business without sacrificing integrity or compromising the wellbeing of people or the planet.
With your support, we’ll continue building a legacy rooted in wellness, impact, and equity. Join us in sowing the seeds for a healthier tomorrow.
Together, let’s grow something bigger.
Updates
The Campaign FAQs
Frequently Asked Questions:
Campaign FAQs
1. What is the goal of this crowdfunding campaign? Our goal is to raise $50,000 to improve our growing, storage and drying capacity, purchase essential equipment for expanded field production, and fund a new high tunnel. This will enhance our ability to produce high-quality, sustainably-grown herbs and wellness products.
2. How will the funds be used? The funds will be allocated to:
- Upgrading our storage and drying facilities to preserve the freshness and potency of our herbs.
- Investing in equipment that allows for greater efficiency in our field production.
- Building a new high tunnel to extend our growing season and enhance the quality of our produce.
3. What makes Green Heffa Farms different from traditional farms?
Green Heffa Farms operates as a vertically scaled farming business and natural wellness brand, certified as a B Corp. Unlike traditional farms that primarily sell produce at farmer's markets, we focus on creating consumer packaged goods (CPGs) that emphasize quality, sustainability, and wellness.
4. What are the benefits of supporting this campaign?
By supporting our campaign, you’re contributing to a sustainable future while receiving exclusive rewards. Your support helps us create jobs, invest in eco-friendly practices, and provide access to high-quality herbs and wellness products for our community.
5. When will I receive my rewards? Rewards will be distributed based on the tier you choose.
We will provide updates on the expected delivery times for physical products, which will be shipped as soon as they are available.
6. How can I help promote this campaign?
Sharing our campaign with your network, posting on social media, and encouraging friends and family to support us are all great ways to help. You can also tag us in your posts to spread the word!
7. What if I can’t contribute financially?
Your support doesn’t have to be financial! Spreading the word about our campaign, following us on social media, and engaging with our content are all valuable ways to help.
8. How can I stay updated on the campaign’s progress?
We will be sharing regular updates through our campaign page and our social media channels. You can also subscribe to our newsletter for the latest news and developments.
Tier 1: Seed Sower ($25 - $49)
Exclusive Digital Thank You Card: Featuring original artwork inspired by the farm and a personalized message from Farmer Cee.
Digital Herb Guide: A downloadable mini-guide on using herbs for wellness, with Green Heffa’s top herbal picks.
$25 - $49 As a Soil Builder, you’re helping us lay the foundation for a brighter, more sustainable future. In gratitude, you’ll receive a personal thank you email and a downloadable Green Heffa Farms yard sign that you can print and proudly display at home, letting your neighbors know that you support women in agriculture and sustainable farming!
$50 - $99 - As a Stay Rooted Supporter, you’re helping us dig deeper into our mission. You’ll receive the above rewards PLUS a limited edition Green Heffa Farms magnet, an iron on heat transfer of our VINTAGE logo design from the last campaign and a 10% off discount code for our online store, perfect for your next herbal wellness purchase!
$100 - $249 - As a Joy Manufacturer, you will receive a full 1 ounce size of a custom herb blend. Plus you will receive a custom Green Heffa Farms T-shirt made from high-quality, organic cotton tee, featuring our limited edition campaign logo.
$250 - 499 As a Heffa High Stepper, you will receive all of the benefits from previous level with the exception of the T-shirt, you will get upgraded to a hooded sweatshirt instead. You will also receive our SWEETEA SUGAH bundle which includes three 1-oz conyainers of our new specialty sugars, along with a Personalized Thank You Video from Farmer Cee.
$500 - $999. As a Botanical Bestie, In addition to everything included at the High Steppers level, you will also get :
- a Limited Edition Herbal Bundle: A curated herbal kit featuring seasonal blends and rarer herbs not available for sale
- Campaign Recognition on Green Heffa Farms Website: Your name or company will be listed as a campaign sponsor, showing the world your commitment to sustainable agriculture and wellness
- A Tea Tree named in your honor in the new CHARITEA GARDEN, named after Farmer Cee's maternal grandmother, Charity.
$1000+, as a Forever Farm Fave, you will receive all of the TotaliTEA Team benefits plus:
- VIP Farm Tour & Lunch: Join us for a special day at Green Heffa Farms! Includes a guided tour, a farm-to-table lunch, and a deep dive into our regenerative farming practices.
- Receive a signed copy of Farmer Cee's first book "A Black Girl's Guide to Building a Boutique Farm", slated for publication in summer 2025
-
Complimentary attendance for two at any 2025 On-farm learning workshops
Rewards
Tier 1: Seed Sower ($25 - $49)
Exclusive Digital Thank You Card: Featuring original artwork inspired by the farm and a personalized message from Farmer Cee.
Digital Herb Guide: A downloadable mini-guide on using herbs for wellness, with Green Heffa’s top herbal picks.
$25 - $49 As a Soil Builder, you’re helping us lay the foundation for a brighter, more sustainable future. In gratitude, you’ll receive a personal thank you email and a downloadable Green Heffa Farms yard sign that you can print and proudly display at home, letting your neighbors know that you support women in agriculture and sustainable farming!
$50 - $99 - As a Stay Rooted Supporter, you’re helping us dig deeper into our mission. You’ll receive the above rewards PLUS a limited edition Green Heffa Farms magnet, an iron on heat transfer of our VINTAGE logo design from the last campaign and a 10% off discount code for our online store, perfect for your next herbal wellness purchase!
$100 - $249 - As a Joy Manufacturer, you will receive a full 1 ounce size of a custom herb blend. Plus you will receive a custom Green Heffa Farms T-shirt made from high-quality, organic cotton tee, featuring our limited edition campaign logo.
$250 - 499 As a Heffa High Stepper, you will receive all of the benefits from previous level with the exception of the T-shirt, you will get upgraded to a hooded sweatshirt instead. You will also receive our SWEETEA SUGAH bundle which includes three 1-oz conyainers of our new specialty sugars, along with a Personalized Thank You Video from Farmer Cee.
$500 - $999. As a Botanical Bestie, In addition to everything included at the High Steppers level, you will also get :
- a Limited Edition Herbal Bundle: A curated herbal kit featuring seasonal blends and rarer herbs not available for sale
- Campaign Recognition on Green Heffa Farms Website: Your name or company will be listed as a campaign sponsor, showing the world your commitment to sustainable agriculture and wellness
- A Tea Tree named in your honor in the new CHARITEA GARDEN, named after Farmer Cee's maternal grandmother, Charity.
$1000+, as a Forever Farm Fave, you will receive all of the TotaliTEA Team benefits plus:
- VIP Farm Tour & Lunch: Join us for a special day at Green Heffa Farms! Includes a guided tour, a farm-to-table lunch, and a deep dive into our regenerative farming practices.
- Receive a signed copy of Farmer Cee's first book "A Black Girl's Guide to Building a Boutique Farm", slated for publication in summer 2025
-
Complimentary attendance for two at any 2025 On-farm learning workshops