Non-Dairy Butter Alternative

Om Sweet Home makes the most delicious 100% Vegan, NON-DAIRY butter alternative on the market. Help us take our product nationwide!

Dawn Health + Science
  • Description
  • Updates
  • FAQ
  • Backers

Project Description

Screen Shot 2017-06-08 at 3.20.18 PM

Dawn Catherine Pascale is the founder and head baker of Om Sweet Home and comes from a long line of traditional Italian cooks and bakers. But she identifies most closely with her grandmother and namesake, Catherine, who was celebrated for her made-from-scratch pies, breads, and pastas. While other children enjoyed watching cartoons, her favorite TV show was The Galloping Gourmet with Chef Graham Kerr.  Dawn enjoyed writing down his recipes and spent her free time in the kitchen with her mother learning to cook like the celebrity chef that she admired.

Photo May 08, 3 14 17 PMDawn’s first experience in the food industry was working at Aiello’s Supermarket after school and on weekends.  She started off as a cashier and was quickly moved into a bookkeeping position where she was responsible for balancing the ledger.  So it was no surprise that Dawn decided to pursue a degree in finance while attending Saint John’s University.   She even started working at Salomon Brothers during her junior year.  After graduation, she also worked as a human resources professional for companies such as Deutsche Bank and Citigroup.

Photo May 24, 11 06 59 AMDawn launched Simply Home Goods, a traditional baked goods company with the mission of delivering simply homemade, made-to-order decadence as a side business in 2005.  Her made-from-scratch cakes, cookies and pies were created with only the highest quality ingredients and she took pride in serving them to private clients, family and friends.

Photo May 05, 4 35 34 PMWhen Dawn was laid off from her job at Citigroup in January 2013, she knew that it was time to pursue her passion full time.  While she enjoyed indulging in homemade treats, Dawn has always sought to use the most wholesome, healthy, and planet-friendly ingredients.  This led her to register for the Natural Gourmet Institute’s Vegan Baking Bootcamp that was taught by the “queen of vegan desserts”, Chef Fran Costigan.

Photo Apr 22, 12 11 01 PMThrough the course, she was introduced to baking without dairy, eggs, and any refined sugar  products . As her business expanded, Dawn found more and more people asking for products that met specific dietary requirements. She saw this as an opportunity to create good-for-you, scrumptious and mindful desserts that appeal to everyone regardless of food sensitivities, allergies, lifestyles and preferences. So she got to work reformulating her Simply Home Goods recipes into vegan and gluten-free creations and launched Om Sweet Home in May 2013. And when she could not find a palm oil-free vegan butter alternative to use in her products, Dawn decided to make her own.  The Om Sweet Home-branded, Non-Dairy Butter Alternative melts, spreads and whips like dairy butter and is free of the top eight food allergens.  Dawn uses this unique product in her baked goods and sells it to a selection of wholesale clients throughout New York and New Jersey.

Bklyn Buttah (dairy-free butter alternative)

Our non-dairy butter alternative is lovingly made with organic coconut milk and is free of dairy, animal cholesterol, preservatives, stabilizers, gluten and the top eight food allergens.  The result is a perfect one-to-one replacement for its traditional dairy counterpart in any recipe.  It tastes, melts, spreads and whips like butter…only better.   Made by hand, it is a delicious and healthy alternative.

Over the past three years, Dawn has grown Om Sweet Home from a one person operation working out of rented commercial kitchen in Hoboken, New Jersey to a team of three pastry chefs with a storefront and commercial baking facility in Cliffside Park, New Jersey.   She looks forward to expanding her wholesale baking business and growing Om Sweet Home, Non-Dairy Butter Alternative into a national brand.

Photo Apr 22, 11 54 12 AM

We know that you are thoughtful about the types of products that you and your family consume. And we have made it our mission to change the way that you feel about enjoying treats that are good for both your body and your soul. That’s why we pledge to use only the highest quality, locally-sourced ingredients in our recipes. All of our products are vegan, dairy-free, gluten-free, soy-free, wheat-free, palm oil-free, non-GMO, organic and made with our very own non-dairy butter alternative.

Photo Apr 29, 1 57 45 PM

Om Sweet Home products are made-to-order with love and positive vibes in Cliffside Park, New Jersey and are available at cafés and retail establishments throughout New Jersey and in the greater New York City area. We hope that you take the time to treat yourself to a little peace.

treat