Monita Tequila was created by Serita Braxton as an ode to her late mother, who miraculously made the time to balance volunteering, activism, and working a full-time job with taking the time to make everyone in her community feel special—as many single mothers do.
Inspired by the small but meaningful memories with her mother had over a round of their favorite drinks—margaritas—Monita Tequila was created to offer a smooth tasting spirit that will serve as the perfect compliment to life special moments. This signature, high-quality tequila in a bottle thoughtfully designed to honor Spanish culture isn't just a delicious spirit, it's also a step towards bringing more representation into the tequila market.
With nearly 2,000 brands of tequila in distribution, there are less than a handful of Black female owners. As Monita Tequila prepares to claim its place in the male dominated spirits industry, it will continue to employ, consult, amplify, and collaborate with diverse professionals and creatives.
What your support means for the brand... The blanco profile of Monita Tequila is being bottled as you read! With your help, this Black female-owned brand will be introduced into the market with an initial launch focusing on Washington DC, New York, California, and online distributors. All funds will go towards the supplies and production of the brand's original profile of blanco tequila, expand the reach of distribution in the US after importation from Mexico, and increase the brand's marketing efforts.
Why Monita Tequila?... This brand is built by and champions those who haven't traditionally felt seen or supported. Black American consumers represent $1.2 trillion in buying power (according to a 2018 Nielsen report) yet have only recently seen themselves reflected in the ads and corporate make-up of big brands. In 2019 alone, the spirits industry brought in $252.82 billion US dollars in 2019 (Statista). As support for Black-owned brands rose more than 7,000% last year, the time is now to introduce this brand—with leadership that is widely underrepresented in the spirits industry—to the market.
In 2019, the Small Business association reported that 9.5% of all US small business are Black owned, Black women lead 36.1% of those business. However, Black female entrepreneurs received less than .30% of venture capital funding between 2018 & 2019 (ProjectDiane). With you, we're to able take building this brand into our own hands.
Serita is an avid tequila lover, who has created a tradition of making margaritas for friends from Washington DC to Berlin, Germany and now where she is based in Santa Cruz de Tenerife, Spain. Her knowledge and interest in premium spirits and handcrafted cocktails comes from her time spent working at the prestigious rooftop hotel bar in Washington, DC—POV Lounge. Now a writer, she works remotely in Spain.
Thank you for any support you can provide to this campaign, whether it's graciously making any donation that you can or sharing the brand with your network! You can find some sharable images and links here.