Join the Bufahlow Herd!
Charge into the storm with Bufahlow as we expand our mental health and wellness brand.
Project Description
“Thank you for letting me show up for you.” I recently designed a card that says that, and I see that as the heart of Bufahlow’s mission. I want to provide products people can feel good about giving someone facing challenges they may not have the words for. And I want us to thank the people in our lives who share their struggles with us because being able to show up for the people we care about is a gift.
The idea for Bufahlow, a mental health and wellness lifestyle brand, sparked from the lowest point of my life. I was suicidal and had left my marriage. I was struggling to take care of myself mentally and physically, while also worrying about establishing my independence, and crumbling under the guilt of not being able to be the mom I wanted to be to my 4 children. One day, I scribbled a message I very much needed to remember on my mirror with a dry-erase marker: “Keep going. People are cheering for you.”
I am Jill Krause, a published book author, internationally recognized and award winning blogger, and a fierce mental health advocate. I’ve built an online platform over the last 15 years, with a large, loyal audience, where I’ve shared my own mental health struggles and triumphs. Many in my community are personally experiencing something similar, while others look to me to better understand someone they care about.
In 2022, I turned that handwritten mirror message into my first FeelCling. FeelClings are vinyl, adhesive-free, and endlessly repositionable static clings that feature mental health mantras and reminders. Throughout 2022, I created many FeelCling designs, including some in collaboration with poet Amy Turn Sharp. I launched Bufahlow.com, named in honor of a buffalo’s instinct to charge into a storm to get through it faster, instead of running from it. And I sold over $15k in FeelClings in 9 months.
FeelClings are beautiful, perfect for mirrors, windows, showers, and other smooth surfaces, and they are wonderfully giftable. Many orders come with a note that the purchaser intends to gift a FeelCling to a friend or loved one who is facing struggles there aren’t cards for, like checking into rehab or dealing with bullies at school. Priced at $8 and small enough to slip into an envelope, they are an affordable way to show up for someone, especially when you don’t know what to say. Of course, they are also a lovely way to show up for yourself, too.
FeelClings will always be a core Bufahlow product. Now, I’m eager to bring many of their designs to stickers, tote bags, and greeting cards, and to launch new product designs for journals and home decor. As Bufahlow expands to offer these items that center mental health & wellness themes, not only will customers have more to choose from, but we can also have a greater impact on destigmatizing talking about mental health struggles with family and friends.
I am seeking funding to help build out Bufahlow’s new product lines, expand marketing efforts, and cover the upfront costs that are beyond my reach as a single mom and entrepreneur with little to no personal capital to work with. I am my only employee at this time, but I do hope to bring on help with shipping and logistics in the near future.
Your contribution means the world to me, and I can promise the value of what you give will grow and be paid forward as Bufahlow reaches its full potential. I am confident a platform like Bufahlow is needed, will continue to be well received, and the products will create positive ripples in the world. Thank you so much for not only believing in me and in Bufahlow, but also believing that mental health and wellness should be tended to, celebrated, and talked about more. Thank you for believing that showing up, either for ourselves or someone else, is a gift worth investing in.
Updates
The Campaign FAQs
Frequently Asked Questions:
When will I get my rewards?
Rewards at the $25 and $50 level will ship at the end of March, 2023. Rewards at the $100 level will ship sometime in the summer of 2023.
Rewards at the $400 & $1000 level will also ship in the summer, but we can begin to work on the custom designs immediately.
$400 reward custom FeelCling designs will be shipped directly to you from the vendor, and usually arrives within 2-3 weeks after final design approval.
Do I get my rewards even if you don't meet your goal?
Yup!
What does Bufahlow mean, and how do you pronounce it?
Bufahlow is pronounced like "buffalo." The meaning behind it is buffalo charge directly into storms, instead of running away from them, because they get through them faster and decrease the amount of time they are having to endure a storm. I learned about this right around the time my mental health was beginning to plummet, and I had to make a choice to dig deep and face what was really causing my distress. I wouldn't survive trying to outrun it any longer.
Thanks for cheering for Bufahlow!
This reward includes:
1 Limited edition, new design "Keep Going" FeelCling. The message that started it all, in a brand new design that will only ever be available right here to campaign funders.
1 4x6 archival quality photo print "Sassy Bison." Photographed and signed by Jill Krause.
Any contribution amount is greatly appreciated! Thank you!
Thank you for sharing your magic!
This reward includes everything at the $25 level, plus:
1 "Remember, you are magic and you always have been" RETIRED DESIGN FeelCling
1 "Your brain lies sometimes" RETIRED DESIGN FeelCling
Both of these designs were part of the original Bufahlow collection, and have since sold out and retired.
Can't help but feel so supported! Thank you!
This reward includes everything at the $25 and $50 level, PLUS:
2 FeelNotes Journals
FeelNotes is a 90-day Mental Health Self Study and Processing Journal. It's a curated collection of coping skills and processes I've personally found beneficial in therapy and beyond. 240 pages, including a Feelings Wheel, Goal Tracking & Reward Charts, 90 Daily Reflection pages, and a lot more!
Keep one for yourself and give one to a friend so you can hold each other accountable!
Please note that this reward will not ship until later this summer when I receive our first FeelNotes shipment from our publisher. To keep things from getting confusing, this will also include all rewards included from lower levels, as well.
You are the hero you're waiting for! And the hero we're waiting for! And you're probably someone else's hero, too. Do you have a group of people, or a team you want to gift custom FeelClings with your own message? This is the package for you!
This reward includes everything at the $25 $50 and $100, plus 50 custom designed FeelClings (1 design, qty 50). I'll work with you via email to create your design, including 3-5 drafts to choose from and up to 2 edits. If you'd like more than 50, you can order additional quantities of 50 at cost.
Note that the rewards in the lower levels will be shipped later this summer, but we can begin to work on the custom FeelCling design right away, and that will ship as soon as we're finished.
Thank you for your generous support of the Bufahlow Herd! You're one of us now!
We will work together on a FeelCling design to list for sale on Bufahlow.com.
This could be your personal art, design, photograph, or it could be aligned with a brand or non-profit. I am able to fully design it for you, help with it, or an approved design of your own is good, too!
View this package as a partnership with Bufahlow. Profits of the sale of your FeelCling design will be sent to the charity of your choice. We will work together to create a launch campaign and you will be featured on Bufahlow social channels and emails.
This also includes all the rewards at the $25, $50, and $100 level, and 50 FeelClings in the design we choose to put on the site.
Please note, this package is subject to approval of messaging and branding alignment, and Bufahlow retains any rights to all designs we help create. We also have the right to refuse or reverse a partnership.
The rewards at the lower levels will not ship until this summer, but we can begin collaborating on your design and campaign immediately.
Rewards
Thanks for cheering for Bufahlow!
This reward includes:
1 Limited edition, new design "Keep Going" FeelCling. The message that started it all, in a brand new design that will only ever be available right here to campaign funders.
1 4x6 archival quality photo print "Sassy Bison." Photographed and signed by Jill Krause.
Any contribution amount is greatly appreciated! Thank you!
Thank you for sharing your magic!
This reward includes everything at the $25 level, plus:
1 "Remember, you are magic and you always have been" RETIRED DESIGN FeelCling
1 "Your brain lies sometimes" RETIRED DESIGN FeelCling
Both of these designs were part of the original Bufahlow collection, and have since sold out and retired.
Can't help but feel so supported! Thank you!
This reward includes everything at the $25 and $50 level, PLUS:
2 FeelNotes Journals
FeelNotes is a 90-day Mental Health Self Study and Processing Journal. It's a curated collection of coping skills and processes I've personally found beneficial in therapy and beyond. 240 pages, including a Feelings Wheel, Goal Tracking & Reward Charts, 90 Daily Reflection pages, and a lot more!
Keep one for yourself and give one to a friend so you can hold each other accountable!
Please note that this reward will not ship until later this summer when I receive our first FeelNotes shipment from our publisher. To keep things from getting confusing, this will also include all rewards included from lower levels, as well.
You are the hero you're waiting for! And the hero we're waiting for! And you're probably someone else's hero, too. Do you have a group of people, or a team you want to gift custom FeelClings with your own message? This is the package for you!
This reward includes everything at the $25 $50 and $100, plus 50 custom designed FeelClings (1 design, qty 50). I'll work with you via email to create your design, including 3-5 drafts to choose from and up to 2 edits. If you'd like more than 50, you can order additional quantities of 50 at cost.
Note that the rewards in the lower levels will be shipped later this summer, but we can begin to work on the custom FeelCling design right away, and that will ship as soon as we're finished.
Thank you for your generous support of the Bufahlow Herd! You're one of us now!
We will work together on a FeelCling design to list for sale on Bufahlow.com.
This could be your personal art, design, photograph, or it could be aligned with a brand or non-profit. I am able to fully design it for you, help with it, or an approved design of your own is good, too!
View this package as a partnership with Bufahlow. Profits of the sale of your FeelCling design will be sent to the charity of your choice. We will work together to create a launch campaign and you will be featured on Bufahlow social channels and emails.
This also includes all the rewards at the $25, $50, and $100 level, and 50 FeelClings in the design we choose to put on the site.
Please note, this package is subject to approval of messaging and branding alignment, and Bufahlow retains any rights to all designs we help create. We also have the right to refuse or reverse a partnership.
The rewards at the lower levels will not ship until this summer, but we can begin collaborating on your design and campaign immediately.