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Howard's Highway

The essential app for road tripping while Black

$4,335
pledged of$10,000 goal
32
9Days Left
Fund it
Campaign Ends on October 29, 2021

Project Description

Howard's Highway will serve BIPOC (Black Indigenous People of Color/Minority) travelers via a Mobile App, which will assist motorists with the safest routes from coast to coast. 

 

Lack of safety limits road trips for Black & Brown travelers.

  • Safety is the number one concern of Black & Brown travelers in the United States. 
  • 92% of Black Americans have not taken a cross-country road trip in fear of not being welcomed or met with hostility in majority-white states.
  • MMGY Travel Intelligence’s new international study also shows that Black American travelers are more concerned about safety and representation in travel marketing than European Black travelers.

Community security collapses for Black people driving cross-country.

Police brutality is at its highest recorded rate since the Jim Crow Era. So taking a road trip far from home, into conservative communities with normalized racist attitudes, is not exactly appealing.

A majority of  Black people fear being pulled over by the police and being another victim of excessive force.

The travel industry completely ignores Black travelers’ needs and, simply, the Black community as a whole.

Since Victor Hugo Green’s The Negro Motorist Green-Book (1966), there are no guidebooks, references, or safety information for Black travelers on road trips across the United States.

According to MMGY’s report, how Black people are represented in marketing and advertising collateral also plays a key role: 
For example, 54% of U.S. Black travelers agree that they are more likely to visit a destination if they see Black representation in travel advertising.

Connect BIPOC travelers with safe refuge, trusted information, and real-time peace of mind.

 

Howard’s Highway steps in where the travel industry fails:  

  • Access to a trusted list of places to seek refuge in case your car breaks down provides the necessary security.
  • A list of BIPOC law enforcement and organizations is security.
  • Having this network of security allows for a sense of comfort and reassurance to make travel plans.

How will we achieve this? 
The Mobile App provides a directory of direct routes to Black and Native American-owned and supportive businesses for travelers to safely lodge/patron along their road trip.

 

My Founder Journey

If I had this app, I could have finished the road trip. 

I had planned to drive from LA back home to Brooklyn with a dear friend. I was excited to roam the landscapes and maybe even do some off-roading in my new Wrangler. 

Enter a change in the timeline, and my friend could no longer join. Unfazed, determined to make the solo adventure work,  I went looking for the modern-day Green-Book so I could stay safe on my journey. At that moment, I realized I had to take on the work of creating a BIPOC travelers app.

Before I decided to quit my job and become a full-time entrepreneur, I was an Integrated Producer and Project Manager with over seven years of experience in managing and assisting multiple domestic and international projects simultaneously. In addition, I specialized in building consumer relationships through creative event experiences.

I have a passion not only for sport, culture, and science. But I love riding horses, off-roading in my Jeep, camping in the Catskills with my family, and surfing. 

 

You Can Make The Difference

We've all watched the newfound interest in supporting and funding Black-owned businesses. You will be surprised at the lack of support and access that still exists for Black women founders. There's a major spinning loop when it comes to raising funds. Many grants that advertise supporting minority-women-owned founders have requirements; 1. have existing revenue 2. have made a profit for at least two years, consecutively.

Many of these grants that say they are trying to combat the race and gender wealth gap also have these same requirements. So how is this actually supporting those who are the minority, which is unlikely to have generational wealth/access?

 

Not to mention, Black women founders account for just 0.27% of the $276 Billion in startup funding raised.

 

This is why your contributions are so important.  You will enable us to complete the build-out of the mobile app, the company's team, and so much more.

I am so proud of how far I have gotten with Howard's Highway, and I can’t wait to see how much it will grow and potentially change the future of travel. With the help of my community, I’m certain that I can make this dream come true! 

Xoxo,
Elicia

THANK YOU!

Updates

The Campaign FAQs

Have questions?! Shoot me an email at elicia@eliciahoward.com or send a message through www.howardshighway.com!

Josh Lynch
09/24/2021
Cross Country Road Trip Playlist
$35
Sarbjit Singh
09/16/2021
Cross Country Road Trip Playlist
$25
09/03/2021
Cross Country Road Trip Playlist
$25
08/23/2021
Cross Country Road Trip Playlist
$25
08/23/2021
Custom Travel Tote
$100
Charles Headley
08/18/2021
Monetary Contribution
$25
HDB
08/15/2021
Custom Travel Tote
$100
Jason
08/15/2021
Monetary Contribution
$206
John R Meindl
08/14/2021
Custom Long Sleeve Crew Neck
$200
Elon Howard
08/13/2021
Custom Long Sleeve Crew Neck
$200
Monetary Contribution

Just because I care...

I encourage anyone who wants to give to do whatever feels comfortable. Sharing the campaign on your social platforms or by word-of-mouth is also a great way to help Howard's Highway get to the next level. 

12 Supporters
Select this reward
25.00 USD
Cross Country Road Trip Playlist

For your infamous road trip, one of the must-haves for a road trip is a good playlist. Grab one (or more!) of our three curated travel playlists and get in the groove.  Available on iTunes and Spotify!

8 Supporters
Select this reward
100.00 USD
Custom Travel Tote

Thank you for taking Howard's Highway to the next level, for your contribution you will get a limited edition run of totes designed by me!

7 Supporters
Select this reward
200.00 USD
Custom Long Sleeve Crew Neck

Thank you for taking Howard's Highway to the next level, for your contribution you will get a limited edition run of crew necks designed by me!

5 Supporters
Select this reward
1,000.00 USD
Wine Tasting at Wölffer Estate Vineyard

Join us in California wine country for luxe curated event featuring local and nationally known keynote guests and an opportunity to hang with some of the baddest gals in travel, beauty and beyond. Includes a farm to table meal, wine tasting

 

Enjoy a beautiful private pergola table under the vines with a luxe curated event featuring local and nationally known keynote guests and a chance to hang with some of the most courages peeps in travel. The winetasting will also be hosted by  the vineyards in house  Sommelier. 

Includes:
*Glass of Noblesse Oblige Sparkling Rosé upon arrival
*Grand Tasting Flight w/ Wölffer Sommelier at Private Pergola Table
*Additional Taste of individually selected Private Library Wine
* Complementary Small Plates for table

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just because I care...

I encourage anyone who wants to give to do whatever feels comfortable. Sharing the campaign on your social platforms or by word-of-mouth is also a great way to help Howard's Highway get to the next level. 

12 Supporters
Select this reward
25.00 USD
Cross Country Road Trip Playlist

For your infamous road trip, one of the must-haves for a road trip is a good playlist. Grab one (or more!) of our three curated travel playlists and get in the groove.  Available on iTunes and Spotify!

8 Supporters
Select this reward
100.00 USD
Custom Travel Tote

Thank you for taking Howard's Highway to the next level, for your contribution you will get a limited edition run of totes designed by me!

7 Supporters
Select this reward
200.00 USD
Custom Long Sleeve Crew Neck

Thank you for taking Howard's Highway to the next level, for your contribution you will get a limited edition run of crew necks designed by me!

5 Supporters
Select this reward
1,000.00 USD
Wine Tasting at Wölffer Estate Vineyard

Join us in California wine country for luxe curated event featuring local and nationally known keynote guests and an opportunity to hang with some of the baddest gals in travel, beauty and beyond. Includes a farm to table meal, wine tasting

 

Enjoy a beautiful private pergola table under the vines with a luxe curated event featuring local and nationally known keynote guests and a chance to hang with some of the most courages peeps in travel. The winetasting will also be hosted by  the vineyards in house  Sommelier. 

Includes:
*Glass of Noblesse Oblige Sparkling Rosé upon arrival
*Grand Tasting Flight w/ Wölffer Sommelier at Private Pergola Table
*Additional Taste of individually selected Private Library Wine
* Complementary Small Plates for table

0 Supporters
Select this reward