Help Us Bring ILLA to iOS!📲 | IFundWomen Skip to main content

Help Us Bring ILLA to iOS!📲

ILLA is where women+ meet new friends for outdoor adventures like skiing, biking, hiking, paddling, motorsports, and more!

$12,743
pledged of$50,000 goal
132
0Days Left

Project Description

*Exciting news!* ILLA won a pitch competition last week and today, we're a LOT closer to our goal! We're unable to change the goal on this campaign page, but we're confident that we'll be able to get ILLA into the AppStore with what we've raised so far. Help us get to $15,000 and let's get this iOS show on the road!

Psst... new to this whole "crowdfunding" thing? We're running this crowdfunding campaign to help us raise the money we need to get ILLA into iOS. You can be a part of our story and help us reach our goal by funding our campaign in exchange for a "reward." Read all about it below, or tap the yellow "Fund It" button above to see a full description of each reward. We recommend selecting "Guest Checkout" after you choose your reward. Questions? Email us at [email protected]! Now, onto the fun stuff...

What is ILLA?

ILLA find adventure partners in a tap.

More women are participating in outdoor recreation than ever before, yet we still lack an effective way to find and connect with each other. This explains why 7 out of 10 women feel held back from spending more time outdoors — they don't have anyone to go with.

ILLA offers a new approach to finding local adventure partners.

Instead of making you search through community forums or swipe through profiles, ILLA proactively introduces you to other women in your area who are likely to join you on your next adventure, just like a mutual friend.

ILLA isn’t just a tool for connecting, we’re a community of leaders, mentors, and motivators dedicated to creating space for women+ in the outdoors. 

HECK YES, I WANT THIS

What our current members are saying...

  • "ILLA has been exactly what I needed to make Jackson feel like home." —Alison
  • "So many friendships will come out of this app." —Kaitlin
  • "ILLA has shown me a completely new community of women I didn't even know existed in my backyard." —Taylor-Ann
  • "Your app has given me a tool to connect with other women!" —Courtney
  • "It worked so well! Met my new riding buddy the first time I used it." —Sarah
  • "I love how inclusive it is!" —Erin

ILLA has changed the game for hundreds of women seeking a stronger outdoor community, but we could empower thousands more if our platform was more accessible and user-friendly...

How does ILLA work? 

At ILLA, safety and inclusivity are at the core of our mission. That's why we made ILLA a membership community. We verify 100% of our profiles to ensure a trustworthy environment for every member, promoting confidence and connection.

ILLA's base memberships will always be free, creating opportunities for all women+ to join our adventure community.

As a verified member, you'll get notifications from ILLA whenever you match to a nearby activity, called an "ILLA." From there, you can hop into the group chat to meet the other members and decide whether or not you want to join in. 

YES, I NEED THIS

ILLA currently matches members for 21 activities including:

  • Walking
  • Running
  • Hiking
  • Backpacking
  • Camping
  • Cycling
  • Mountain Biking
  • Climbing
  • Skiing
  • Snowboarding
  • Touring/Uphilling
  • Fly Fishing
  • Exploring
  • Motorcycle Riding
  • Dirt Biking
  • Snowmobiling
  • Off-Roading
  • Stand Up Paddleboarding
  • Kayaking
  • Skateboarding
  • Surfing         
     

iOS will supercharge ILLA

Since launching the ILLA web app in May, we've welcomed nearly 1,000 members into our free community. These members have connected through the ILLA app and met up in real life (IRL) to adventure together. But our web app is holding us back.

Creating an iOS app would be a game-changer for both our current members and future members who would love to be able to find ILLA in the AppStore.

Here's the thing... we can't build it without you.

We have a team of talented AI engineers and a design advisor from Google (!) ready to bring ILLA iOS to life as early as December. But to get there, we need your support to fund our development costs.

COUNT ME IN!

Here’s what you can expect from ILLA if we can successfully meet our funding goals:

ILLA iOS home screen

This campaign will allow us to add several features you've been asking for, such as...

  • One-tap home screen access
  • Seamless location switching
  • Discover matches and nearby ILLAs
  • Smart filtering options
  • Instantly spot nearby members
  • Customizable push alerts
  • Personalized ILLA suggestions
  • Visible time & location info
  • Mutual connections
  • Enhanced profiles with certifications

I WANT TO BE ABLE TO DO THIS

Don't miss your chance to become an outdoor industry insider!

Through this campaign, we're also introducing a new premium membership tier: The ILLA Insider Club!

For an annual fee, ILLA Insiders get access to our library of exclusive industry "pro-deals" on gear, lodging, entry fees, rental services, and experiences that are typically only available to those who work in the outdoor industry. Deals like:

  • Field Station Moab Pro-Deal: Special Rate of 25% off + coffee credits and retail discounts
  • AutoCamp Pro-Deal: Special Rate of 20% off any Autocamp property
  • Trestle Bike Park: Industry Rates on tickets + season passes
  • Pro-deals from Wild Rye, Buttnski, POP Board Co. and many, many more coming in 2024!

WHERE DO I SIGN UP?

As an Insider, you're also eligible for other perks like gear testing, priority access to our most exciting events, and the occasional surprise in the mail!

Select any reward with an Insider Membership, and you can start using your industry pro-deals tomorrow. Our goal is to add 100 additional partners to the Insider program in 2024. 

Psst! After this campaign ends, Insider Club membership will be $123—get it now for 50-60% off!

OH SNAP, LET'S DO THIS

Ready to join the ILLA Movement? Here's how you can help. 

You have the power to turn our community's iOS dreams into reality by funding this campaign. We have rewards ranging from discounted ILLA Insider Club memberships to limited-edition jerseys and a snowmobile adventure with our founder. Every reward lets you skip the waitlist, so choose the reward that's right for you! 

Remember – your support here makes waves. You're not just a backer; you're driving real connections, empowering shared experiences, and fueling the growth of the women's outdoor community. 

Meet the Team!

ILLA is run by a passionate team of outdoor enthusiasts, community builders, designers, and tech experts. ILLA was born out of Tana's lifelong personal mission to connect women in the outdoors and came to life after she won a pitch competition and received an early investment from VF Corporation (parent company of VANS, The North Face). Since then, ILLA's team has grown and we've all had to dedicate a LOT of time, money, and sweat-equity—while working other jobs—to keep ILLA going. We keep at it because we all believe that ILLA has a promising future and because the ILLA community is so incredibly special. 

I WANT TO SUPPORT YOU

ILLA is...

And we are supported by...

  • Kelly Dern, Design Advisor (LinkedIn
  • Sofia Dewolfe, Campaign Photographer/Videographer (Instagram)
  • In addition to SO many members... including a few who deserve recognition for going above and beyond. Many thanks to Kim Marroquin, Ansley Roberts, Alicia Ziff, Taylor-Ann Smith, Alison Dewant, Chantelle Robitaille, Michelle Massara, Thaissa Rane, Josephine Nordrum, Caleigh Smith, Olivia Oliver, Emily Kat Gomez Ramsey, Ella Grossman, Laura Davis, Erin Devault, Maeve Driscoll, Kristin King, Kat Van Patten, and Jessica Welton. We wouldn't be here without you!

We encourage you to connect with us on social media and reach out with questions. After all, we're doing all of this for YOU!

The Campaign FAQs

Frequently Asked Questions:

Why should I support this campaign if I can join ILLA for free?
If we don’t meet our funding goals, we won’t have the resources we need to get to iOS or improve our user experience. You'll be able to join for "free" but without any of the benefits. By backing us, you become a part of the ILLA story and you'll have an active role in creating opportunities for all women everywhere to have positive outdoor experiences. The icing on the cake? By backing this campaign, you'll skip any waitlists AND  get the deepest discounts on the ILLA Insider Club, gaining access to pro deals and partner discounts. Whether you do it for the rewards or the satisfaction of knowing you helped bring ILLA to the world, know that we can't do this without you!

When can I expect my rewards?
Here's a short breakdown of estimated delivery dates for each reward:

  • Early Access to iOS: We expect ILLA iOS to launch in December. Once it goes live, you'll be able to create your profile and your profile review will be fast-tracked so that you get in before any non-backers. 
  • Hats: These will ship out by Thanksgiving. We'll reach out to get your shipping address and color choice after the campaign concludes.
  • Jerseys: These are being made to order. We'll reach out to get your shipping address and size preference after the campaign concludes. Estimated shipping date is 12/15. 
  • ILLA Insider Membership: Your annual membership will officially activate after the campaign on October 15 and we'll reach out to you with information about your pro-deals. 
  • Coaching: We can schedule this as early as October. We'll reach out to you after the campaign concludes to coordinate. 
  • Founder Adventure: The best time for this is between January and March. We'll reach out to you after the campaign concludes to coordinate. 

 

10/11/2023
Limited-Edition ILLA Jersey
$79
Whitney
10/11/2023
ILLA Insider Club Membership *Limited!*
$49
Kiffin Hansen
10/11/2023
ILLA Insider Club Membership *Limited!*
$49
Danny
10/11/2023
ILLA Insider Club Membership + Jersey
$129
Gesche Haas
10/11/2023
Monetary Contribution
$50
Alex Hayes
10/10/2023
ILLA Insider Club Membership *Limited!*
$49
10/10/2023
ILLA Insider Club Membership *Limited!*
$49
Jill Keith
10/10/2023
ILLA Insider Club Membership *Limited!*
$49
Caitie Couch
10/10/2023
ILLA Insider Club Membership *Limited!*
$49
#GIRLGETAFTERIT
10/10/2023
Monetary Contribution
$100
Monetary Contribution

Simply want to see this campaign succeed? Choose any amount to put towards our collective goal of bringing ILLA iOS to the world. Although you’ll forgo an official reward, you’ll have our thanks and recognition. 

22 Supporters
Select this reward
39.00 USD
ILLA Beanie

Choose this reward to skip the waitlist and grab a beanie with our logo on it. The shapes represent adventures on snow, water, wheels, and on foot and our logo tells a story about how ILLA brings these groups all together. You'll get your choice of tan or navy during the fulfillment process. 

*Estimated go-live for ILLA iOS is December*

87 Left
13 Supporters
Select this reward
49.00 USD
ILLA Insider Club Membership *Limited!*

LIMITED REWARD: This reward is available to the first 200 who grab it. Sold out? Grab the same membership for 50% off in the $59 reward tier.

Choose this reward and become a card-carrying member of the ILLA Insider Club, where you’ll...

  • Get industry pro-deals from partners like Wild Rye, Field Station Moab, and Trestle Bike Park, with plans to add 100 more in 2024!
  • Priority access to our most exciting events and “takeovers.”
  • Surprise perks! You may even get invited to a photo shoot, or a gear test, or find a free gift from us in the mail once in a while ;)

As an Insider, you get the very best of ILLA and you can lock in your annual Insider membership right now for 60% off! You'll also have the option to renew your membership at this special rate forever.

*Membership rewards are 100% transferrable and make a great gift!*

*Estimated go-live date for iOS is December 2023, but you can start using your industry pro-deals ASAP!*

158 Left
42 Supporters
Select this reward
59.00 USD
ILLA Insider Club Membership

Choose this reward and become a card-carrying member of the ILLA Insider Club, where you’ll...

  • Get industry pro-deals from partners like Wild Rye, Field Station Moab, and Trestle Bike Park, with plans to add 100 more in 2024!
  • Priority access to our most exciting events and “takeovers.”
  • Surprise perks! You may even get invited to a photo shoot, or a gear test, or find a free gift from us in the mail once in a while ;)

As an Insider, you get the very best of ILLA and you can lock in your annual Insider membership right now for 50% off! You'll also have the option to renew your membership at this special rate forever.

*Membership rewards are 100% transferrable and make a great gift!*

*Estimated go-live date for iOS is December 2023, but you can start using your industry pro-deals ASAP!*

 

9 Supporters
Select this reward
79.00 USD
Limited-Edition ILLA Jersey

Choose this reward to skip the waitlist and get your hands on the ILLA-est jersey around from Ride Force!

This Limited Edition long sleeve jersey features a premium SPF 30 poly-blend mesh, longer drop tail, a hidden micro-fiber cloth for wiping sunglasses or goggles, and angled shoulder seams to prevent backpack rubbing. It's gucci. 

*Want Insider Membership also? Look for the combo-reward!*

*Estimated go-live for ILLA iOS is December*

95 Left
5 Supporters
Select this reward
129.00 USD
ILLA Insider Club Membership + Jersey

Choose this reward to save on both an ILLA Insider Club Membership AND the ILLA-est jersey around made by Ride Force!

Insider Club Membership ($64 off)

  • Get industry pro-deals from partners like Wild Rye, Field Station Moab, and Trestle Bike Park, with plans to add 100 more in 2024!
  • Priority access to our most exciting events and “takeovers.”
  • Surprise perks! You may even get invited to a photo shoot, or a gear test, or find a free gift from us in the mail once in a while ;)

As an Insider, you get the very best of ILLA and you can lock in your annual Insider membership right now for 50% off! You'll also have the option to renew your membership at this special rate forever.

Limited Edition ILLA Jersey ($10 off)
This Limited Edition long-sleeve jersey features a premium SPF 30 poly-blend mesh, longer drop tail, a hidden micro-fiber cloth for wiping sunglasses or goggles, and angled shoulder seams to prevent backpack rubbing. It's gucci. 

*Membership rewards are 100% transferrable and make a great gift!*

*Estimated go-live date for iOS is December 2023, but you can start using your industry pro-deals ASAP!*

166 Left
34 Supporters
Select this reward
149.00 USD
90-Minutes with the Founder

Have an idea for an app? Need fundraising advice? Dream of becoming a sponsored athlete? Book some 1:1 time with Tana Hoffman! She's a 3x founder, backcountry athlete, and a brand builder who'd love to help you bring your next idea to life. 

8 Left
2 Supporters
Select this reward
249.00 USD
Get $500 in In-App Advertising Credits

Take advantage of our limited in-app advertising space at 50% off and and get your brand in front of a vibrant community of outdoor enthusiasts.

23 Left
2 Supporters
Select this reward
500.00 USD
Add a Sport!

Is there an outdoor activity not yet on ILLA that you would like to be matched for? Select this reward for an ILLA Insider Club membership plus the opportunity to work with our product design team to add a new sport. 

We’ll consider any outdoor adventure sport! Exact labels and messaging are subject to final approval.

4 Left
1 Supporter
Select this reward
750.00 USD
Adventure Day with the Founder

Ever wanted to try snowmobiling? Want to check out Jackson Hole for a day? Back this reward and get a full day with the founder on an adventure of your choice.

Get yourself to Wyoming or Tana will meet you elsewhere in the Mountain West region. We’ll cover your adventure-related expenses (within reason) for the day.

4 Left
0 Supporters
Select this reward

About the Entrepreneur

Jackson, WY
Created 1 Campaign
Tech

Rewards

Monetary Contribution

Simply want to see this campaign succeed? Choose any amount to put towards our collective goal of bringing ILLA iOS to the world. Although you’ll forgo an official reward, you’ll have our thanks and recognition. 

22 Supporters
Select this reward
39.00 USD
ILLA Beanie

Choose this reward to skip the waitlist and grab a beanie with our logo on it. The shapes represent adventures on snow, water, wheels, and on foot and our logo tells a story about how ILLA brings these groups all together. You'll get your choice of tan or navy during the fulfillment process. 

*Estimated go-live for ILLA iOS is December*

87 Left
13 Supporters
Select this reward
49.00 USD
ILLA Insider Club Membership *Limited!*

LIMITED REWARD: This reward is available to the first 200 who grab it. Sold out? Grab the same membership for 50% off in the $59 reward tier.

Choose this reward and become a card-carrying member of the ILLA Insider Club, where you’ll...

  • Get industry pro-deals from partners like Wild Rye, Field Station Moab, and Trestle Bike Park, with plans to add 100 more in 2024!
  • Priority access to our most exciting events and “takeovers.”
  • Surprise perks! You may even get invited to a photo shoot, or a gear test, or find a free gift from us in the mail once in a while ;)

As an Insider, you get the very best of ILLA and you can lock in your annual Insider membership right now for 60% off! You'll also have the option to renew your membership at this special rate forever.

*Membership rewards are 100% transferrable and make a great gift!*

*Estimated go-live date for iOS is December 2023, but you can start using your industry pro-deals ASAP!*

158 Left
42 Supporters
Select this reward
59.00 USD
ILLA Insider Club Membership

Choose this reward and become a card-carrying member of the ILLA Insider Club, where you’ll...

  • Get industry pro-deals from partners like Wild Rye, Field Station Moab, and Trestle Bike Park, with plans to add 100 more in 2024!
  • Priority access to our most exciting events and “takeovers.”
  • Surprise perks! You may even get invited to a photo shoot, or a gear test, or find a free gift from us in the mail once in a while ;)

As an Insider, you get the very best of ILLA and you can lock in your annual Insider membership right now for 50% off! You'll also have the option to renew your membership at this special rate forever.

*Membership rewards are 100% transferrable and make a great gift!*

*Estimated go-live date for iOS is December 2023, but you can start using your industry pro-deals ASAP!*

 

9 Supporters
Select this reward
79.00 USD
Limited-Edition ILLA Jersey

Choose this reward to skip the waitlist and get your hands on the ILLA-est jersey around from Ride Force!

This Limited Edition long sleeve jersey features a premium SPF 30 poly-blend mesh, longer drop tail, a hidden micro-fiber cloth for wiping sunglasses or goggles, and angled shoulder seams to prevent backpack rubbing. It's gucci. 

*Want Insider Membership also? Look for the combo-reward!*

*Estimated go-live for ILLA iOS is December*

95 Left
5 Supporters
Select this reward
129.00 USD
ILLA Insider Club Membership + Jersey

Choose this reward to save on both an ILLA Insider Club Membership AND the ILLA-est jersey around made by Ride Force!

Insider Club Membership ($64 off)

  • Get industry pro-deals from partners like Wild Rye, Field Station Moab, and Trestle Bike Park, with plans to add 100 more in 2024!
  • Priority access to our most exciting events and “takeovers.”
  • Surprise perks! You may even get invited to a photo shoot, or a gear test, or find a free gift from us in the mail once in a while ;)

As an Insider, you get the very best of ILLA and you can lock in your annual Insider membership right now for 50% off! You'll also have the option to renew your membership at this special rate forever.

Limited Edition ILLA Jersey ($10 off)
This Limited Edition long-sleeve jersey features a premium SPF 30 poly-blend mesh, longer drop tail, a hidden micro-fiber cloth for wiping sunglasses or goggles, and angled shoulder seams to prevent backpack rubbing. It's gucci. 

*Membership rewards are 100% transferrable and make a great gift!*

*Estimated go-live date for iOS is December 2023, but you can start using your industry pro-deals ASAP!*

166 Left
34 Supporters
Select this reward
149.00 USD
90-Minutes with the Founder

Have an idea for an app? Need fundraising advice? Dream of becoming a sponsored athlete? Book some 1:1 time with Tana Hoffman! She's a 3x founder, backcountry athlete, and a brand builder who'd love to help you bring your next idea to life. 

8 Left
2 Supporters
Select this reward
249.00 USD
Get $500 in In-App Advertising Credits

Take advantage of our limited in-app advertising space at 50% off and and get your brand in front of a vibrant community of outdoor enthusiasts.

23 Left
2 Supporters
Select this reward
500.00 USD
Add a Sport!

Is there an outdoor activity not yet on ILLA that you would like to be matched for? Select this reward for an ILLA Insider Club membership plus the opportunity to work with our product design team to add a new sport. 

We’ll consider any outdoor adventure sport! Exact labels and messaging are subject to final approval.

4 Left
1 Supporter
Select this reward
750.00 USD
Adventure Day with the Founder

Ever wanted to try snowmobiling? Want to check out Jackson Hole for a day? Back this reward and get a full day with the founder on an adventure of your choice.

Get yourself to Wyoming or Tana will meet you elsewhere in the Mountain West region. We’ll cover your adventure-related expenses (within reason) for the day.

4 Left
0 Supporters
Select this reward