TOTC is a community driven fashion and lifestyle brand featuring a tightly curated assortment of fashion, fragrance and accessories products that effortlessly make an impact.
As we all navigate the complexities of our changing world, style should be simple. Customers are looking for clever, sustainable solutions so they can continue to show up in style with minimal effort. But the options on the market tend to be out of budget, out of style or both.
How can we offer a simple solution that helps customers simultaneously access the quality they need and uphold fashion’s unique form of self-expression? And how can we use design solutions to build community and spread the word that quality over quantity can rule the new world of fashion?
TOTC solves this problem by promoting an innately sustainable lifestyle through simplifying what it takes to express yourself through fashion and style. Our product assortment, design strategy, merchandising plan and production approach all support our mission.
- The Edit: We offer customers an effortless system of essentials. We promote minimalism in shopping, by giving you exactly what you need to be you. Our tightly edited selection and pre-order sales model favor quality over quantity.
- The Design Strategy: Our aesthetic draws on heritage classics, contemporary branding and versatile color palettes. The design and style are adaptable to anyone who wants to participate. It’s accessible.
- Accessibility: Our price point makes our product an investment for some, a no-brainer for others, but isn’t exclusive to anyone.
- Responsibility: We take an eco-conscious approach to our product and packaging production, collaborating with sound vendors in thoughtful materials.
Our customer is defined by attitude and not demographic: they are in their power, in their authenticity, passionate, poised and present in the world around them. When they walk into a room, they are undeniable. Some of them are this person already, while others aspire to be this person. TOTC helps them harness this attitude.
With over 10 years of experience working in art and fashion as a designer, brand creative and a producer, I’ve been a part of brands of all shapes and sizes. I’ve been a one-woman show, a team of 5 and a team of 50, a team of 800...No matter the scale of the operation, I’ve learned how to bring major visions to life through brand identity, product development, audience engagement and marketing creative. I’ve seen what works and its community, collaboration, and great product that’s made to last.
Our community knows from experience how a fashion brand can engage with culture in order to influence it. I’ve seen firsthand how the community behind a brand makes or breaks it. Through years of experience I have access to a like-minded network of designers, brand creatives, merchandising and marketing specialists that will collaborate to bring TOTC to life. We all recognize that the world has changed, and the future is now. TOTC is our future, and our team has the right combination of skills and tenure to take us there.
We are raising $50K to start our business and produce our first collection launching in October 2021. This will cover operational expenses, product development, sampling and production, and our initial marketing costs.
To thank you for joining our community, we’ve created a tiered collection of merchandise when you donate to our campaign page below. We have special edition hand dyed t-shirts, introductory fragrances, and pre-order opportunities for our first drop of knitwear. Thank you so much for becoming a part of our community and for supporting us in entering the future of fashion. We’re very excited to embark on this journey with you!